Maxwell House International is a brand of flavored
instant coffee
Instant coffee is a beverage derived from brewed coffee beans that enables people to quickly prepare hot coffee by adding hot water or milk to coffee solids in powdered or crystallized form and stirring. Instant coffee solids (also called sol ...
beverages produced by the
Maxwell House
Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Ma ...
coffee division of the
Kraft Foods
The second incarnation of Kraft Foods is an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. in 2012 and headquartered in Chicago, Illinois. It became part of Kraft Heinz in 2015.
A merger with Heinz, arra ...
corporation, based in the United States.
The product line was introduced in the early 1970s as General Foods International Coffee, a brand belonging to what was then
General Foods
General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William Post as the Postum Cereal Company in 1895.
The company changed its name to "General Foods" in 1929, after several corporate ...
. The first three flavors at launch were Cafe Au Lait (later renamed to
Cafe Francais),
Suisse Mocha, and
Cafe Vienna. The line, sold in small tins, was marketed as a premium product, and remained a strong seller through the 90’s.
"General Foods International Coffees" underwent a name change in late 2005 to simply "General Foods International" in order to accommodate recent additions of non-coffee based beverages (
Chai Latte and
Vanilla Creme). In 2009, it began to carry a "From the makers of
Maxwell House
Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Ma ...
" secondary label. During the summer of 2010, this product line was rebranded as Maxwell House International Cafés.
Ingredients
The ingredient list for Cafe Vienna, as an example, is: sugar, nondairy creamer (partially hydrogenated soybean oil, corn syrup solids, sodium caseinate (from milk), dipotassium phosphate, mono- and diglycerides, soy lecithin), instant coffee, sodium citrate, natural and artificial flavor.
[http://www.foodtown.com/pd/General-Foods-International/Coffee-Drink-Mix-Cafe-Vienna/10-oz/043000000182/]
References
External links
Maxwell House International Cafés at Kraft website
{{Kraft Foods Group
Kraft Foods brands
Drink brands
Coffee brands
Coffee companies of the United States