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Eugene Norman Yulish (June 9, 1931 – January 19, 2020), known as Gene London, was an American television personality and fashion designer. He was the creator and host of a long-running, local children's television program, ''Cartoon Corners''. Also known as ''The Gene London Show'', the program aired on
WCAU WCAU (channel 10) is a television station in Philadelphia, Pennsylvania, United States, airing programming from the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Mount Laurel, New Jer ...
Channel 10 in
Philadelphia Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Sinc ...
, Pennsylvania from 1959 to 1977, and had a broadcast reach throughout a significant portion of the Midatlantic region of the United States. As he sat in front of a large sketchbook in front of his audience of children, London would sing, "The Land of Let's Pretend," as he recited the words of, and drew scenes from, the stories of
Hans Christian Andersen Hans Christian Andersen ( , ; 2 April 1805 – 4 August 1875) was a Danish author. Although a prolific writer of plays, travelogues, novels, and poems, he is best remembered for his literary fairy tales. Andersen's fairy tales, consisti ...
, the
Brothers Grimm The Brothers Grimm ( or ), Jacob (1785–1863) and Wilhelm (1786–1859), were a brother duo of German academics, philologists, cultural researchers, lexicographers, and authors who together collected and published folklore. They are among the ...
and other children's authors. Interviewed by a reporter for ''The Philadelphia Inquirer'' in 1974, London said of himself:
"At a summer camp, I became involved with kids, telling stories and drawing. When you're a camp counselor for years as I was, you become instinctive with entertainment. It seemed natural that I would someday get into television, almost doing the same things with kids now as I did then. I guess I'm still a camp counselor, but I love it, oh I love it."


Earlier life

London was born in Cleveland, Ohio, the son of Isadore and Minna Yulish. His parents were Russian Jewish immigrants. Initially raised in
Cleveland, Ohio Cleveland ( ), officially the City of Cleveland, is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located in the northeastern part of the state, it is situated along the southern shore of Lake Erie, across the U.S. ...
, Eugene Yulish and his brothers, Stanley, Morton and Charles, moved with their parents to
Miami Beach, Florida Miami Beach is a coastal resort city in Miami-Dade County, Florida. It was incorporated on March 26, 1915. The municipality is located on natural and artificial island, man-made barrier islands between the Atlantic Ocean and Biscayne Bay, the ...
, where his father, a grocer, opened one of the first supermarkets. The store became so successful that the family became millionaires. With their father kept busy with the operation of his new store and their mother occupied with multiple charitable and social obligations, the boys saw little of their parents, but instead found enjoyment in their own pursuits. In Eugene's case, those pursuits included comedy programs and vocal mimicry, fantasy romance, Marie Antoinette, Napoleon and other historical figures, literature, including Shakespeare's ''Romeo and Juliet'', mythology, radio programs, and the cartoons of Walt Disney. An imaginative child, London recalled, "Alone in my room when all the other kids were playing ball, I'd tell myself the story, acting out all the parts, including
Snow White "Snow White and the Seven Dwarfs" is a 19th-century German fairy tale that is today known widely across the Western world. The Brothers Grimm published it in 1812 in the first edition of their collection ''Grimms' Fairy Tales'' and numbered as Ta ...
standing by the side of the well singing, 'I'm Wishing'." His father's supermarket success was short-lived, however; according to an interview with London in 1974, his family "lost everything when an A&P was built close by." As a result, he went to work as a teenager. His early career included stints as a counselor at Summerdale Day Camp, just outside Philadelphia, where he taught arts and crafts and
puppetry Puppetry is a form of theatre or performance that involves the manipulation of puppets – inanimate objects, often resembling some type of human or animal figure, that are animated or manipulated by a human called a puppeteer. Such a perform ...
; occasional work on
NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are l ...
-TV's ''Hi Mom!'' hosted by
ventriloquist Ventriloquism, or ventriloquy, is a performance act of stagecraft in which a person (a ventriloquist) creates the illusion that their voice is coming from elsewhere, usually a puppeteered prop known as a "dummy". The act of ventriloquism is v ...
Shari Lewis Shari Lewis (born Phyllis Naomi Hurwitz; January 17, 1933 – August 2, 1998) was a Peabody-winning American ventriloquist, puppeteer, children's entertainer, television show host, dancer, singer, actress, author, and symphonic conductor. She wa ...
; a cast member on the
puppet A puppet is an object, often resembling a human, animal or Legendary creature, mythical figure, that is animated or manipulated by a person called a puppeteer. The puppeteer uses movements of their hands, arms, or control devices such as rods ...
show ''
Johnny Jupiter ''Johnny Jupiter'' is the name of two early American television programs featuring a combination of live action and hand puppets. The first version aired on the DuMont Television Network from March to June 1953. The second version aired on ABC fr ...
''; as Re-ject the Robot. At the age of seventeen, he traveled to
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, where he hoped he would have a better chance at becoming a more successful entertainer. It was there that he changed his name to Gene London, had cosmetic surgery to fix a bump on his nose and a cracked front tooth, and became a
puppeteer A puppeteer is a person who manipulates an inanimate object, called a puppet, to create the illusion that the puppet is alive. The puppet is often shaped like a human, animal, or legendary creature. The puppeteer may be visible to or hidden from ...
on
Herb Sheldon Herb Sheldon (born Herbert Sussman in Brooklyn, New York, January 1913 - July 21, 1964) was an American television personality and entertainer. Television career Sheldon was originally slated to train for a career in textiles, but a scholarsh ...
's kids' TV shows on
WABD-TV WNYW (channel 5) is a television station in New York City, serving as the flagship of the Fox network. It is owned and operated by the network's Fox Television Stations division alongside Secaucus, New Jersey–licensed MyNetworkTV flagship ...
. In 1957, London succeeded Henry Burbig as the second host/performer and instructor of
WABC-TV WABC-TV (channel 7) is a television station in New York City, serving as the flagship of the ABC network. Owned and operated by the network's ABC Owned Television Stations division, the station maintains studios in the Lincoln Square neighbor ...
's ''Tinker's Workshop'', and portrayed the character of "Tinker Tom, the Toymaker" as a big brother type, rather than as a grandfatherly inculcator of values. London hosted the show from 1957 to mid-1958, when he was ousted from the program following a creative dispute with station management. In 1959, he appeared semi-regularly on holiday-themed special editions of NBC-TV's ''
Today Show ''Today'' (also called ''The Today Show'' or informally, ''NBC News Today'') is an American news and talk morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It w ...
'' with the series' first host/interviewer,
Dave Garroway David Cunningham Garroway (July 13, 1913 – July 21, 1982) was an American television personality. He was the founding host and anchor of NBC's ''Today'' from 1952 to 1961. His easygoing and relaxing style belied a lifelong battle with depressi ...
.


Show history

Originally referred to by several titles—''Gene London's Cartoons & Stuff'', ''The Wonderful World of Gene London'', and ''Cartoon Corners'', early programs in this long-running children's educational television series began each time with London singing his show's theme song and palming the tops of the heads of the children in his live audience as he walked onto the set and greeted them at the entrance to the General store where he worked for Mr. Dibley. Dibley was portrayed as a stingy boss who only paid London three-and-a-half cents per week and was nicknamed "Old Dibble-Puss." Flipping the sign to read "Open for Business," London invited the children into the store, which was located next to a confetti factory. Depicted as a dull place, the store was made more exciting by London, an accomplished artist and storyteller who used a large drawing pad to illustrate key scenes and characters from the tall tales he told children as they sat around him on the set. Operating with a small budget, London captured the attention of children by pretending that he had the help of a magic,
golden fleece In Greek mythology, the Golden Fleece ( el, Χρυσόμαλλον δέρας, ''Chrysómallon déras'') is the fleece of the golden-woolled,, ''Khrusómallos''. winged ram, Chrysomallos, that rescued Phrixus and brought him to Colchis, where P ...
as he and his cast performed clever interpretations of classic novels such as '' She Who Must Be Obeyed'' and various Greek myths and taught generations of children how to use their imaginations. Cartoons created by
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
and other artists were also shown. Initially presented in black and white, London's show began broadcasting in color during the winter of 1966. During the early years of the show, London's character was portrayed as having a crush on Debbie Dibley, his employer's daughter, but that story line was later dropped with Debbie's departure explained by a relocation to Hollywood. London subsequently introduced a new imaginary site for the program—a haunted house known as Quigley Mansion that was located next door to the general store and accessible via a secret tunnel. In reality, Quigley Mansion was merely just a model that created an establishing shot, but this artifice was so well done that the stories and plots about ghosts, UFOs and aliens that London created for the haunted house segments became increasingly popular with his viewers. During this same period, London's show also featured a series of public service exchange programs produced by
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
in which he played a reporter trying to improve the newspaper's circulation by adding a children's beat with stories from children. In August 1967, a troop of Brownies traveled from Girardville, Pennsylvania, to Philadelphia to participate in the taping of two of the show's episodes. Prior to the taping, London gave the girls a tour of the studio and his show's sets, and taught them about key aspects of the thow's filming and production. That same summer, London appeared before a large audience in the new community auditorium of the Boscov's department store in
Pottsville, Pennsylvania Pottsville is the county seat of Schuylkill County, Pennsylvania, United States. The population was 13,346 at the 2020 census, and is the principal city of the Pottsville, PA Micropolitan Statistical Area. The city lies along the west bank of th ...
. That same year, London created and starred in "A Gene London Christmas Special." Filmed in color on location at the Camelback Ski Lodge in Pennsylvania's
Pocono Mountains The Pocono Mountains, commonly referred to as the Poconos , are a geographical, geological, and cultural region in Northeastern Pennsylvania. They overlook the Delaware River and Delaware Water Gap to the east, Lake Wallenpaupack to the north, ...
and at Valley Forge Chapel, the program featured London's narration of "Why the Chimes Rang" and a performance of class Christmas carols by Philadelphia's Schola Cantorum of St. Francis de Sales Roman Catholic Church. The thirty-minute program aired on WCAU-TV at 5:30 p.m. on December 23, 1967.


Awards and other honors

In 1961, London's television program was honored with the Radio-TV Mirror Gold Medal for being among "the Best Children's Programs on Television." In 1962, London's television show was praised by the Philadelphia Society of Clinical Psychologists for its introduction of its "News for Children" segments. The program also won a Freedoms Foundation Award. Recognized as a highly successful television performer by the 1970s, London taught a course at
The New School for Social Research The New School for Social Research (NSSR) is a graduate-level educational institution that is one of the divisions of The New School in New York City, United States. The university was founded in 1919 as a home for progressive era thinkers. NSS ...
in New York City "on the genius of Walt Disney," according to newspaper reports of his career.


Fashion designer

When ''Cartoon Corners'' was cancelled, London moved to
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
and became involved in the
fashion industry Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...
as a dress designer. Until 2001, London operated a retro clothes shop called 'Gene London: The Fan Club' on
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
's West 19th Street. In later years, London served as a Hollywood and Broadway fashion consultant and spokesman for the Mikimoto brand of jewelry. As a hobby, London collected costumes worn by movie celebrities (some 60,000 gowns, dresses and fashion accessories). In July 2002, at the age of 71, London exhibited more than 50 pieces of his Hollywood gown collection at "Gene London Presents: Hollywood Glamour" at the Showboat Casino Hotel in
Atlantic City Atlantic City, often known by its initials A.C., is a coastal resort city in Atlantic County, New Jersey, United States. The city is known for its casinos, Boardwalk (entertainment district), boardwalk, and beaches. In 2020 United States censu ...
. On May 17, 2003, he once again displayed his gowns at the 80th anniversary celebration of the Old Academy Players in Philadelphia (East Falls), PA. The exhibit included a deep red dress with plunging neckline and fur-trimmed sleeves worn by Philadelphia-bred actress
Grace Kelly Grace Patricia Kelly (November 12, 1929 – September 14, 1982) was an American actress who, after starring in several significant films in the early to mid-1950s, became Princess of Monaco by marrying Prince Rainier III in April 1956. Kelly ...
(also known as Princess Grace of Monaco) in the Oscar-winning film '' The Country Girl'' (1954). On October 3, 2009, the Reading Public Museum (Reading, PA) opened "The Magic of Hollywood: the Gene London Costume Collection", featuring more than 100 gowns and costumes.


Legacy

On November 20, 2009, London was inducted into the Broadcast Pioneers of Philadelphia's Hall of Fame.Klein, Michael.
Hall of Fame a mixed blessing
" Philadelphia, Pennsylvania: ''The Philadelphia Inquirer'', November 15, 2009, p. B02 (subscription required).


Personal life

London married his partner of 39 years, John Thomas, in 2016. The couple had homes in
Reading, Pennsylvania Reading ( ; Pennsylvania Dutch: ''Reddin'') is a city in and the county seat of Berks County, Pennsylvania, United States. The city had a population of 95,112 as of the 2020 census and is the fourth-largest city in Pennsylvania after Philade ...
, and Florida. London died on January 19, 2020, in Reading, Pennsylvania, at age 88, after suffering a fall.


References


External links

* {{DEFAULTSORT:London, Gene 1931 births 2020 deaths Accidental deaths from falls Accidental deaths in Pennsylvania American fashion designers American people of Russian-Jewish descent American puppeteers American television personalities American children's television presenters LGBT fashion designers LGBT people from Ohio LGBT people from Pennsylvania Local children's television programming in the United States People from Reading, Pennsylvania Television in Philadelphia Television personalities from Cleveland Television personalities from Philadelphia