Gelert is a British camping and outdoor clothing importer founded in

Gwynedd Gwynedd (; ) is a county and preserved county (latter with differing boundaries; includes the Isle of Anglesey) in the north-west of Wales. It shares borders with Powys, Conwy County Borough, Denbighshire, Anglesey over the Menai Strait, and C ...

north Wales , area_land_km2 = 6,172 , postal_code_type = Postcode , postal_code = LL, CH, SY , image_map1 = Wales North Wales locator map.svg , map_caption1 = Six principal areas of Wales common ...

. Since 2013, it has been owned by

Frasers Group Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser. The company is best known for trading pr ...

. __TOC__

History

The company is named after the dog

Gelert Gelert () is a legendary wolfhound associated with the village of Beddgelert (whose name means "Gelert's Grave") in Gwynedd, north-west Wales. In the legend, Llywelyn the Great returns from hunting to find his baby missing, the cradle overturne ...

of Prince

Llywelyn the Great Llywelyn the Great ( cy, Llywelyn Fawr, ; full name Llywelyn mab Iorwerth; c. 117311 April 1240) was a King of Gwynedd in north Wales and eventually " Prince of the Welsh" (in 1228) and "Prince of Wales" (in 1240). By a combination of war and d ...

, who was Prince of Gwynedd. It started in Bryncir in Gwynedd in 1970."Gelert to close Porthmadog base and relocate staff to Widnes"
''

WalesOnline Media Wales Ltd. is a publishing company based in Cardiff, Wales. As of 2009 it was owned by Reach plc (formerly known as the Trinity Mirror Group). It was previously known as the Western Mail & Echo Ltd. History The ''Western Mail'' was fo ...

'', 15 June 2012. Retrieved 24 November 2013. In 2003 it announced plans for a £4.5 million expansion to its

Porthmadog Porthmadog (; ), originally Portmadoc until 1974 and locally as "Port", is a Welsh coastal town and community in the Eifionydd area of Gwynedd and the historic county of Caernarfonshire. It lies east of Criccieth, south-west of Blaenau Ffest ...

base, which opened in 2004. It has the exclusive licence to the QuickPitch tent designed by

Bournemouth University Bournemouth University is a public university in Bournemouth, England, with its main campus situated in neighbouring Poole. The university was founded in 1992; however, the origins of its predecessor date back to the early 1900s. The univer ...

graduate Franziska Conrad. In 2012 the company closed its Porthmadog headquarters, which it relocated to its

Widnes Widnes ( ) is an Industrial city, industrial town in the Borough of Halton, Cheshire, England, which at the 2011 United Kingdom census, 2011 census had a population of 61,464. Historic counties of England, Historically in Lancashire, it is on t ...

site. In June 2013 the company went into

administration Administration may refer to: Management of organizations * Management, the act of directing people towards accomplishing a goal ** Administrative assistant, Administrative Assistant, traditionally known as a Secretary, or also known as an admini ...

and was taken over by

Sports Direct International Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser. The company is best known for trading pr ...

PLC.Owen Hughes (26 June 2013
"Gelert bought out by Sports Direct securing 100 jobs "
'' Daily Post''. Retrieved 26 November 2013.

Products

The products it sells are: *

Tent A tent () is a shelter consisting of sheets of fabric or other material draped over, attached to a frame of poles or a supporting rope. While smaller tents may be free-standing or attached to the ground, large tents are usually anchored using gu ...

s *

Sleeping bag A sleeping bag is an insulated covering for a person, essentially a lightweight quilt that can be closed with a zipper or similar means to form a tube, which functions as lightweight, portable bedding in situations where a person is sleeping o ...

s *

Rucksacks A backpack—also called knapsack, schoolbag, rucksack, rucksac, pack, sackpack, booksack, bookbag or backsack—is, in its simplest frameless form, a fabric sack carried on one's back and secured with two straps that go over the shoulders ...

* Walking equipment * Outdoor cooking equipment *

Torches A torch is a stick with combustible material at one end, which is ignited and used as a light source. Torches have been used throughout history, and are still used in processions, symbolic and religious events, and in juggling entertainment. In ...

and camping lights *

Outdoor clothing Outerwear is clothing and accessories worn outdoors, or clothing designed to be worn outside other garments, as opposed to underwear. It can be worn for formal or casual occasions, or as warm clothing during winter. List of outerwear *Academic d ...

and walking boots * Equestrian clothing * Fishing clothing * Workwear * Pet equipment and some pet food

References

External links

* {{Frasers Group Camping equipment manufacturers Outdoor clothing brands Clothing brands of the United Kingdom Companies of Wales Economy of Gwynedd British companies established in 1975 Camping in the United Kingdom British brands Sports Direct