Gays Against Guns
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Gays Against Guns (GAG) is a
direct action Direct action originated as a political activist term for economic and political acts in which the actors use their power (e.g. economic or physical) to directly reach certain goals of interest, in contrast to those actions that appeal to oth ...
group of
LGBTQ ' is an initialism that stands for lesbian, gay, bisexual, and transgender. In use since the 1990s, the initialism, as well as some of its common variants, functions as an umbrella term for sexuality and gender identity. The LGBT term is a ...
people committed to ending
gun violence Gun-related violence is violence committed with the use of a firearm. Gun-related violence may or may not be considered criminal. Criminal violence includes homicide (except when and where ruled justifiable), assault with a deadly weapon, a ...
through nonviolent means,
civil disobedience Civil disobedience is the active, professed refusal of a citizen to obey certain laws, demands, orders or commands of a government (or any other authority). By some definitions, civil disobedience has to be nonviolent to be called "civil". Hen ...
, and
activism Activism (or Advocacy) consists of efforts to promote, impede, direct or intervene in Social change, social, Political campaign, political, economic or Natural environment, environmental reform with the desire to make Social change, changes i ...
. The group was founded by Kevin Hertzog, Brian Worth and John Grauwiler in 2016, as a result of the
Pulse nightclub attack On , 2016, Omar Mateen, a 29-year-old man, killed 49 people and wounded 53 more in a mass shooting at Pulse, a gay nightclub in Orlando, Florida, United States. Orlando Police officers shot and killed him after a three-hour standoff. In a 9-1- ...
in
Orlando, Florida Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County, Florida, Orange County. In Central Florida, it is the center of the Greater Orlando, Orlando metropolitan area, which had a population of 2,509,831, acco ...
which had killed 49 people and wounded 53 others in a
mass shooting There is a lack of consensus on how to define a mass shooting. Most terms define a minimum of three or four victims of gun violence (not including the shooter or in an inner city) in a short period of time, although an Australian study from 200 ...
. It is the deadliest incident of violence against LGBTQ people in U.S. history and the deadliest
terrorist Terrorism, in its broadest sense, is the use of criminal violence to provoke a state of terror or fear, mostly with the intention to achieve political or religious aims. The term is used in this regard primarily to refer to intentional violen ...
attack in the U.S. since the
September 11 attacks The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commercia ...
in 2001. Two weeks after the June 2016 attack, a group of activists presented a large banner made by Gilbert Baker, inventor of the
rainbow flag A rainbow flag is a multicolored flag consisting of the colors of the rainbow. The designs differ, but many of the colors are based on the spectral colors of the visible light spectrum. The LGBT flag introduced in 1978 is the most recognized u ...
, stating “Gays Against Guns”, and led the
New York City LGBT Pride March The NYC Pride March is an annual event celebrating the LGBT culture in New York City, LGBTQ community in New York City#Sexual orientation and gender identity, New York City. Among the List of largest LGBT events, largest Pride events in the ...
. Their contingent of 750 marchers, plus 49 veiled in white, staged die-ins along the 5th Avenue route and introduced their “Human Beings”, people dressed in white with white veils representing the gun violence victims. They also had a second massive banner stating "Republican Hate Kills." Within two months the group had over 300 New York City members, and chapters in nine cities across the U.S. They were going to go after
gun manufacturers The following list of modern armament manufacturers presents arms industry, major companies producing modern weapons and munitions for military, paramilitary, government agency and civilian use. The companies are listed by their full name followed ...
, including
Smith & Wesson Smith & Wesson Brands, Inc. (S&W) is an American firearm manufacturer headquartered in Springfield, Massachusetts, United States. Smith & Wesson was founded by Horace Smith and Daniel B. Wesson as the "Smith & Wesson Revolver Company" in 1856 ...
and Sturm, Ruger & Co. the two largest gun companies, gun lobbyists, their
shareholder A shareholder (in the United States often referred to as stockholder) of a corporation is an individual or legal entity (such as another corporation, a body politic, a trust or partnership) that is registered by the corporation as the legal own ...
s, and corporate backers. In an October 2017 ''
Teen Vogue ''Teen Vogue'' is an American online publication, formerly in print, launched in January 2003, as a sister publication to ''Vogue (magazine), Vogue'', targeted at teenagers. Like ''Vogue'', it included stories about fashion and celebrities. Since ...
'' op-ed, GAG's
social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
director posited that gun violence is a disease that can be treated and cured.


Opposition to the National Rifle Association

From the beginning the group included veterans of
ACT UP AIDS Coalition to Unleash Power (ACT UP) is an international, grassroots political group working to end the AIDS pandemic. The group works to improve the lives of people with AIDS through direct action, medical research, treatment and advocacy, ...
, a famous LGBTQ direct action group, and set an intention to take action in opposition to the
National Rifle Association of America The National Rifle Association of America (NRA) is a gun rights advocacy group based in the United States. Founded in 1871 to advance rifle marksmanship, the modern NRA has become a prominent gun rights lobbying organization while cont ...
(NRA), one of the most influential lobbying groups in
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument and Lincoln Memorial on the National Mall, United States Capitol, Logan Circle, Jefferson Memorial, White House, Adams Morgan, ...
Part of the strategy was to target where the NRA would get its funds, including from corporations like
Wyndham Hotels and Resorts Wyndham Hotels & Resorts, Inc. is an American hotel company based in Parsippany, New Jersey, United States. It describes itself as the largest hotel franchisor in the world, with 9,280 locations. It has a portfolio of 20 hotel brands, including ...
,
The Hertz Corporation The Hertz Corporation is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental. It is one of the three big rent ...
, and
FedEx FedEx Corporation, formerly Federal Express Corporation and later FDX Corporation, is an American multinational conglomerate holding company focused on transportation, e-commerce and business services based in Memphis, Tennessee. The name "Fe ...
. In early 2018 they staged protests at FedEx's Manhattan corporate headquarters and local chapters targeted stores across the country. The nationwide protests took place on the 26th of each month to bring attention to the 26% discount FedEx gave to NRA members. In October 2018 FedEx cut ties with the NRA. The group has staged
die-in A die-in, sometimes known as a lie-in, is a form of protest in which participants simulate being dead. Die-ins are actions that have been used by a variety of protest groups on topics such as animal rights, anti-war, against traffic violence, hum ...
s at money managers
BlackRock BlackRock, Inc. is an American Multinational corporation, multi-national investment company based in New York City. Founded in 1988, initially as a Enterprise risk management, risk management and fixed income institutional asset manager, BlackR ...
, one of the largest funders of gun makers. Starting at a local park, the protesters followed people draped in white veils holding placards honoring victims of gun violence. The protesters had signs with “Gun$ sell. People die. $tock soars.” At BlackRock, no one from the company would come out so they staged a die-in, twelve people laid down, representing the twelve people killed in the
2012 Aurora, Colorado shooting On July 20, 2012, a mass shooting occurred inside a Century 16 movie theater in Aurora, Colorado, United States, during a midnight screening of the film ''The Dark Knight Rises''. Dressed in tactical clothing, James Holmes set off tear gas g ...
. The participants were given white chalk outlines and surrounded with red popcorn to represent the spilled blood. Said a campaigner, “They’re smart enough to acknowledge they profit from massacres but can’t find a way to unload those stocks? That’s amoral.” Other companies targeted include
MetLife MetLife, Inc. is the holding corporation for the Metropolitan Life Insurance Company (MLIC), better known as MetLife, and its affiliates. MetLife is among the largest global providers of insurance, annuities, and employee benefit programs, wi ...
and
Visa Inc. Visa Inc. (; stylized as ''VISA'') is an American multinational financial services corporation headquartered in San Francisco, California. It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded cred ...
GAG warns companies to drop the NRA or lose the LGBTQ communities’ business, which was estimated at $917 billion in 2017.


Art components

Their campaigns include both a direct action component and an art component that expresses the groups sensibilities. After the February 2018
Stoneman Douglas High School shooting On February 14, 2018, 19-year-old Nikolas Cruz opened fire on students and staff at Marjory Stoneman Douglas High School in the Miami suburban town of Parkland, Florida, murdering 17 people and injuring 17 others. Cruz, a former student at t ...
, which killed 17 people, GAG members traveled to Florida to offer support. At
Rockefeller Center Rockefeller Center is a large complex consisting of 19 commerce, commercial buildings covering between 48th Street (Manhattan), 48th Street and 51st Street (Manhattan), 51st Street in Midtown Manhattan, New York City. The 14 original Art Deco ...
GAG sang adapted carols to Christmas shoppers. They also advocate for gun control laws. In February 2019, for
Valentine's Day Valentine's Day, also called Saint Valentine's Day or the Feast of Saint Valentine, is celebrated annually on February 14. It originated as a Christian feast day honoring one or two early Christian martyrs named Saint Valentine and, throu ...
, they protested to draw attention to pending gun legislation in the
United States Capitol The United States Capitol, often called The Capitol or the Capitol Building, is the seat of the legislative branch of the United States federal government, which is formally known as the United States Congress. It is located on Capitol Hill ...
, in addition to their Human Beings, a group dressed in red formed a giant broken heart on the ground. Other LGBTQ groups including
Human Rights Campaign The Human Rights Campaign (HRC) is an American LGBTQ advocacy group. It is the largest LGBTQ political lobbying organization within the United States. Based in Washington, D.C., the organization focuses on protecting and expanding rights for LGB ...
and Pride Fund to End Gun Violence, which formed in response to Pulse club massacre, also call for gun control. In March 2018 they staged a protest outside the NRA's headquarters in
Fairfax, Virginia The City of Fairfax ( ), colloquially known as Fairfax City, Downtown Fairfax, Old Town Fairfax, Fairfax Courthouse, FFX, or simply Fairfax, is an independent city (United States), independent city in the Commonwealth (U.S. state), Commonwealth ...
, where they sang Broadway showtunes with modified lyrics. March 2018 GAG set up a
fashion runway Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...
at the
March for Our Lives March for Our Lives (MFOL) was a student-led demonstration in support of gun control legislation. It took place in Washington, D.C., on March 24, 2018, with over 880 sibling events throughout the United States and around the world, and w ...
, a student-led demonstration in support of legislation to prevent gun violence, planned by student organizers from
Never Again MSD Never Again MSD is an American student-led political action committee for gun control that advocates for tighter regulations to prevent gun violence. The organization, also known by the Twitter hashtags #NeverAgain, and #EnoughIsEnough, was fo ...
in collaboration with
Everytown for Gun Safety Everytown for Gun Safety is an American nonprofit organization which advocates for gun control and against gun violence. Everytown was created in 2013 when Mayors Against Illegal Guns and Moms Demand Action for Gun Sense in America joined force ...
. GAG encouraged the estimated 800,000 people to note “These politicians act so ridiculous, so we're going to show them just how ridiculous they really are,” while ‘sashaying away’, recalling the famous
RuPaul RuPaul Andre Charles (born November 17, 1960; stylized as RuPaul) is an American drag queen, television personality, actor, musician, and model. Best known for producing, hosting, and judging the reality competition series ''RuPaul's Drag Race'' ...
line from ''
RuPaul's Drag Race ''RuPaul's Drag Race'' is an American reality competition television series, the first in the ''Drag Race'' franchise, produced by World of Wonder for Logo TV (season 1–8), WOW Presents Plus, VH1 (season 9–14) and, beginning with the f ...
'' when contestants lose the final
lip sync Lip sync or lip synch (pronounced , the same as the word ''sink'', short for lip synchronization) is a technical term for matching a speaking or singing person's lip movements with sung or spoken vocals. Audio for lip syncing is generated thr ...
challenge.


Protests and campaigns

In 2016 GAG protested
CrossFit Games The CrossFit Games is an annual athletic competition owned and operated by CrossFit, LLC. Athletes compete in a series of events at the Games, which may be various standard CrossFit workouts consisting of metabolic conditioning exercises, weightl ...
, where prizes included handguns, and firearms manufacturer
SIG Sauer Several brother companies that design and manufacture firearms use the brand name SIG Sauer . The original company, ''Schweizerische Waggon-Fabrik'' (SWF), later ''Schweizerische Industrie-Gesellschaft'' (SIG), went through several selloffs, ...
in New Hampshire. In July 2016, to protest
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
on the first night of the
Republican National Convention The Republican National Convention (RNC) is a series of presidential nominating conventions held every four years since 1856 by the United States Republican Party. They are administered by the Republican National Committee. The goal of the Repu ...
, GAG staged an action at
Trump Tower Trump Tower is a 58-story, mixed-use skyscraper at 721–725 Fifth Avenue in the Midtown Manhattan neighborhood of New York City, between East 56th and 57th Streets. The building contains the headquarters for the Trump Organization, as well ...
. In August 2016, the newly formed D.C. chapter protested the
National Shooting Sports Foundation The National Shooting Sports Foundation (NSSF) is an American national trade association for the firearms industry that is based in Newtown, Connecticut. Formed in 1961, the organization has more than 8,000 members: firearms manufacturers, distri ...
. The Los Angeles chapter, which started at this time, pulled inspiration from the ''Flower Power'' photograph. In February 2017 they held a protest to honor the victims of the
Stoneman Douglas High School shooting On February 14, 2018, 19-year-old Nikolas Cruz opened fire on students and staff at Marjory Stoneman Douglas High School in the Miami suburban town of Parkland, Florida, murdering 17 people and injuring 17 others. Cruz, a former student at t ...
. In March 2017 GAG's first advertising campaign was launched in opposition to The Concealed Carry Reciprocity Act of 2017. In April 2017 GAG's Orlando, Florida chapter was launched. In June 2017 GAG held a protest and memorial at
Stonewall Inn The Stonewall Inn, often shortened to Stonewall, is a gay bar and recreational tavern in the Greenwich Village neighborhood of Lower Manhattan, New York City, and the site of the Stonewall riots of 1969, which is widely considered to be the s ...
to mark the one year anniversary of the Pulse massacre, and the Emanuel African Methodist Episcopal Church shooting in Charleston, South Carolina. In November 2018 they held a protest rally to honor the twelve Thousand Oaks shooting victims. Gays Against Guns is also the subject of a forthcoming documentary, directed by Paul Rowley of Still Films.


See also

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Americans for Responsible Solutions Americans for Responsible Solutions (ARS) was a United States non-profit organization and super PAC that supports gun control. The group's stated goal was "to encourage elected officials to stand up for solutions to prevent gun violence and pro ...
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Brady Campaign Brady: United Against Gun Violence (formerly “Handgun Control, Inc”., the Brady Campaign to Prevent Gun Violence and the Brady Center to Prevent Gun Violence) is an American nonprofit organization that advocates for gun control and against ...
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Dickey Amendment The Dickey Amendment is a provision first inserted as a rider into the 1996 omnibus spending bill of the United States federal government that mandated that "none of the funds made available for injury prevention and control at the Centers for D ...
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Everytown for Gun Safety Everytown for Gun Safety is an American nonprofit organization which advocates for gun control and against gun violence. Everytown was created in 2013 when Mayors Against Illegal Guns and Moms Demand Action for Gun Sense in America joined force ...
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Moms Demand Action for Gun Sense in America Everytown for Gun Safety is an American nonprofit organization which advocates for gun control and against gun violence. Everytown was created in 2013 when Mayors Against Illegal Guns and Moms Demand Action for Gun Sense in America joined forc ...
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Pink Pistols The Pink Pistols are an LGBTQ gun rights organization in the United States and Canada. Their motto is "Pick on someone your own caliber". History Inspired by a Salon.com article written by Jonathan Rauch, Krikket (aka Doug Krick), a libertaria ...


References

{{Authority control 2016 establishments in the United States Gun violence in the United States LGBT organizations based in the United States Organizations established in 2016