Gaviña Gourmet Coffee
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Gaviña Gourmet Coffee (also F. Gaviña & Sons Inc) is a
coffee Coffee is a drink prepared from roasted coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulant, stimulating effect on humans, primarily due to its caffeine content. It is the most popular hot drink in the world. S ...
importer and roaster located in
Vernon, California Vernon is a city five miles (8.0 km) south of downtown Los Angeles, California, the nearest separate city to downtown Los Angeles. The population was 112 at the 2010 United States Census, the least of any incorporated city in the state. I ...
. It produces the Don Francisco's Coffee, Gaviña and La Llave coffee brands, as well as
private label A private label, also called a private brand or private-label brand, is a brand owned by a company, offered by that company alongside and competing with brands from other businesses. A private-label brand is almost always offered exclusively by th ...
(own brand) coffees.


History

The company was founded by brothers José María and Ramón Gaviña, who emigrated from
Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...
to
Cuba Cuba ( , ), officially the Republic of Cuba ( es, República de Cuba, links=no ), is an island country comprising the island of Cuba, as well as Isla de la Juventud and several minor archipelagos. Cuba is located where the northern Caribbea ...
in 1870 and operated their own coffee
plantation A plantation is an agricultural estate, generally centered on a plantation house, meant for farming that specializes in cash crops, usually mainly planted with a single crop, with perhaps ancillary areas for vegetables for eating and so on. The ...
in the city of
Trinidad Trinidad is the larger and more populous of the two major islands of Trinidad and Tobago. The island lies off the northeastern coast of Venezuela and sits on the continental shelf of South America. It is often referred to as the southernmos ...
. In the 1930s, the company's business expanded to include coffee roasting as well as coffee growing. In 1959, the family left Cuba, establishing F. Gaviña & Sons Inc in Vernon eight years later. Initially, the company focused on roasting Cuban-style coffee, but later expanded into coffees for other ethnic markets, including blends to appeal to
Middle Eastern The Middle East ( ar, الشرق الأوسط, ISO 233: ) is a geopolitical region commonly encompassing Arabia (including the Arabian Peninsula and Bahrain), Asia Minor (Asian part of Turkey except Hatay Province), East Thrace (European ...
and
Vietnamese Vietnamese may refer to: * Something of, from, or related to Vietnam, a country in Southeast Asia ** A citizen of Vietnam. See Demographics of Vietnam. * Vietnamese people, or Kinh people, a Southeast Asian ethnic group native to Vietnam ** Overse ...
palates.


Operation

By 2002, Gaviña's whole-bean coffee was the top-selling brand in Los Angeles grocery stores, with its ground coffee ranked third behind
Folgers Folgers Coffee is a brand of ground, instant, and single-use pod coffee produced and sold in the United States, with additional distribution in Asia, Canada and Mexico. It forms part of the food and beverage division of The J.M. Smucker Comp ...
and
Maxwell House Maxwell House is an American brand of coffee manufactured by a like-named division of Kraft Heinz in North America and JDE Peet's in the rest of the world. Introduced in 1892 by wholesale grocer Joel Owsley Cheek, it was named in honor of the Ma ...
and the company decided to expand supermarket supplies to other regions of the US. Gaviña had begun selling its coffee to a small group of
McDonald's McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...
restaurants in Southern California in 1983 and, in 2005, it created a stronger blend that resulted in double-digit growth in coffee sales through the fast-food outlets. It was one of three U.S. suppliers subsequently chosen to produce espresso for the McCafe program. By 2010, Gaviña was roasting about 40 million pounds of coffee per year and was an $114m business, with a fifth of revenue from making and packaging private label coffees for
McDonald's McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...
,
7-Eleven 7-Eleven, Inc., stylized as 7-ELEVE, is a multinational chain of retail convenience stores, headquartered in Dallas, Texas. The chain was founded in 1927 as an ice house storefront in Dallas. It was named Tote'm Stores between 1928 and 1946. A ...
and
Costco Costco Wholesale Corporation (doing business as Costco Wholesale and also known simply as Costco) is an American multinational corporation which operates a chain of membership-only big-box retail stores (warehouse club). As of 2022, Costco i ...
stores, according to the
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
. The company, which remains family owned, still produces roasts for different ethnic markets, as well as supplying supermarkets, such as
Ralphs Ralphs is an American supermarket chain in Southern California. The largest subsidiary of Cincinnati-based Kroger, it is the oldest such chain west of the Mississippi River. Kroger also operates stores under the Food 4 Less and Foods Co. names ...
,
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
and
Safeway Safeway is an American supermarket chain founded by Marion Barton Skaggs in April 1915 in American Falls, Idaho. The chain provides grocery items, food and general merchandise and features a variety of specialty departments, such as bakery, d ...
. It sells coffee in 20 states and its range includes the Don Francisco and La Llave brands.


References


External links

*
Coffee Catering Menu
{{DEFAULTSORT:Gavina Gourmet Coffee Coffee brands Companies based in Vernon, California American companies established in 1967 Food and drink companies established in 1967 1967 establishments in California Coffee in the United States Food and drink companies based in California