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The ''Lost Experience'' was an
alternate reality game An alternate reality game (ARG) is an interactive networked narrative that uses the real world as a platform and employs transmedia storytelling to deliver a story that may be altered by players' ideas or actions. The form is defined by inten ...
that was part of the
American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...
television drama ''Lost''. The game was developed by ABC in the United States, Channel 4 in the UK, and Channel 7 in Australia. It was written by
Jordan Rosenberg Jordan Rosenberg (born in Chicago, Illinois) is an American television producer and writer. Rosenberg is also credited in the sound department and as the assistant director of the 2002 film ''American Jedi'', a parody of '' Star Wars: Episode I – ...
and created by the agency Hi-ReS!. The experience played out during ''Lost''s second season in the United Kingdom and during the summer break in the United States until the launch of season 3. The ''Lost Experience'', which was announced by the United Kingdom's
Channel 4 Channel 4 is a British free-to-air public broadcast television network operated by the state-owned enterprise, state-owned Channel Four Television Corporation. It began its transmission on 2 November 1982 and was established to provide a four ...
,
Australia's Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. With an area of , Australia is the largest country by a ...
Seven Network The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air Television broadcasting in Australia, television network. It is owned by Seven West Media, Seven West Media Limited, and is one of ...
and the
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
' ABC on 24 April 2006
Damon Lindelof Damon Laurence Lindelof (born April 24, 1973) is an American screenwriter, comic book writer, and producer. Among his accolades, he received three Primetime Emmy Awards, from twelve nominations. In 2010, ''Time'' magazine named him one of the ...
has verified the
canonical The adjective canonical is applied in many contexts to mean "according to the canon" the standard, rule or primary source that is accepted as authoritative for the body of knowledge or literature in that context. In mathematics, "canonical example ...
status of The Lost Experience and the information provided therein.
ABC Entertainment The American Broadcasting Company (ABC) is an American commercial broadcast television network. It is the flagship property of the ABC Entertainment Group division of The Walt Disney Company. The network is headquartered in Burbank, Calif ...
's senior vice president of marketing, Mike Benson, described the game as a hybrid between content and marketing. This type of marketing was previously used by ABC for ''Lost''s premiere in 2004. ABC created a website for the fictional
Oceanic Airlines Oceanic Airlines, and less frequently, Oceanic Airways, is the name of a fictional airline used in several films, television programs, and comic books—typically works that feature plane crashes and other aviation disasters, with which a real ...
, the airline of the plane that crashed in the show's pilot episode.


Premise

The game is divided into five phases.


First Phase

The first began on 2 May 2006 in the United Kingdom, 3 May 2006 in the United States and Australia, with a television commercial that aired during an episode of ''Lost'' for the fictional
Hanso Foundation The Dharma Initiative, also written DHARMA (Department of Heuristics and Research on Material Applications), is a fictional research project and organization featured in the television series ''Lost''. It was introduced in the second season epis ...
, a corporation mentioned on the television show. The advertisement listed a telephone number which brought up fictional voice mail lines for employees at the Hanso Foundation. Some of these messages provided clues to be used in the Hanso Foundation'
website
Commercials for the Hanso Foundation in subsequent weeks directed players to other in-game websites, some of which are tied to specific sponsors, as detailed below. Several different websites for fictional organizations or individuals mentioned on the show or in part of the ''Lost Experience'' were introduced. The websites, particularly the Hanso Foundation website, contain background information into the
mythology of Lost The television show ''Lost'' includes a number of mysterious elements that have been ascribed to science fiction or supernatural phenomena, usually concerning coincidences, synchronicity, déjà vu, temporal and spatial anomalies, paradoxes, an ...
. The character Rachel Blake (
Jamie Silberhartz Jamie Silberhartz is an actress noted for having appeared as Rachel Blake (Lost Experience), Rachel Blake in ''The Lost Experience'', an internet-based alternate-reality-game (Alternate reality game, ARG) related to the American Broadcasting Compa ...
), also known as Persephone, is introduced to guide players through the game. Most clues on the Hanso Foundation website are revealed by clicking on faintly marked anomalies in the web page design or by entering specific codes into webpages. Some require passwords found elsewhere, such as in the voicemail service. The clue revelations are designed as
minigame A minigame (also spelled mini game and mini-game, sometimes called a subgame or microgame) is a short game often contained within another video game. A minigame contains different gameplay elements, and is often smaller or more simplistic, than th ...
s, though with little challenge as they are completely
linear Linearity is the property of a mathematical relationship (''function'') that can be graphically represented as a straight line. Linearity is closely related to '' proportionality''. Examples in physics include rectilinear motion, the linear r ...
. A notable exception are the coded messages o
persephone.thehansofoundation.org
involving simple encryption schemes such as
ROT13 ROT13 ("rotate by 13 places", sometimes hyphenated ROT-13) is a simple letter substitution cipher that replaces a letter with the 13th letter after it in the alphabet. ROT13 is a special case of the Caesar cipher which was developed in ancient R ...
and
base64 In computer programming, Base64 is a group of binary-to-text encoding schemes that represent binary data (more specifically, a sequence of 8-bit bytes) in sequences of 24 bits that can be represented by four 6-bit Base64 digits. Common to all bina ...
. Also in May, Hyperion published the novel ''
Bad Twin The ''Lost Experience'' was an alternate reality game that was part of the American television drama ''Lost''. The game was developed by ABC in the United States, Channel 4 in the UK, and Channel 7 in Australia. It was written by Jordan Rosenbe ...
'', a book written by
Laurence Shames Laurence Shames is an American writer. Writing career Laurence Shames is best known for his series of comic mysteries, all set in Key West, Florida. One of his most popular books, however, ''Bad Twin'', was written under the pseudonym Gary Trou ...
and credited to fictional author
Gary Troup Gary Bertram Troup (born 3 October 1952) is a New Zealand former cricketer and local politician who played 15 Tests and 22 One Day Internationals for New Zealand. International career Troup made his Test debut for the New Zealand on 18 Novem ...
, who was on the plane that crashed on ''Lost''. ''Bad Twin'' is a mystery novel that contains references to the show and mentions the Hanso Foundation occasionally. On 9 May, various newspapers ran quarter-page ads from the Hanso Foundation which condemned the novel for giving misinformation about the Hanso Foundation. Of note is the fact that "Gary Troup" is in fact an anagram of the word "purgatory" itself, indicating that the book may itself be a
red herring A red herring is a figurative expression referring to a logical fallacy in which a clue or piece of information is or is intended to be misleading, or distracting from the actual question. Red herring may also refer to: Animals * Red herring (fis ...
as the purgatory theory has been refuted.


Second Phase

On 19 June, Rachel Blake's blog is revealed in the source code of the Hanso foundation site, which comes to play a major part of the second phase of the game. Rogue investigator Blake posts videos of her traveling around the world (mostly
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
) to uncover the secret agenda of the Hanso Foundation.


Third Phase

hansoexposed.com
is launched through a stunt at
Comic-Con A comic book convention or comic-con is an event with a primary focus on comic books and comic book culture, in which comic book Fan (person), fans gather to meet creators, experts, and each other. Commonly, comic conventions are multi-day events ...
on 22 July 2006, marking the start of the ''Lost Experience'' phase three. The website (which was identified earlier as sharing
IP address An Internet Protocol address (IP address) is a numerical label such as that is connected to a computer network that uses the Internet Protocol for communication.. Updated by . An IP address serves two main functions: network interface ident ...
with ''thehansofoundation.org'') features open-registration accounts to a video sequence editor. By entering alphanumeric codes new video segments can be added. New codes are expected to be released regularly — entering an invalid code yields a statement that the code in question does not work ''at this particular time''. The final sequence of video segments became known as the Sri Lanka Video.


Fourth and fifth Phases

In late August 2006, Apollo chocolate bars (the Apollo bar is a part of the
Lost mythology The television show ''Lost'' includes a number of mysterious elements that have been ascribed to science fiction or supernatural phenomena, usually concerning coincidences, synchronicity, déjà vu, temporal and spatial anomalies, paradoxes, an ...
and has been featured onscreen) began distribution through
Forbidden Planet ''Forbidden Planet'' is a 1956 American science fiction film from Metro-Goldwyn-Mayer, produced by Nicholas Nayfack, and directed by Fred M. Wilcox (director), Fred M. Wilcox from a script by Cyril Hume that was based on an original film story ...
stores in the UK, and visits by an Apollo truck in the US. On 24 August the web sit

was launched. Site users may upload pictures of themselves and Apollo chocolate bars they have been issued. The uploaded pictures now form the word "unite". A certain number of Apollo bars are designated "golden oracle", and contain special codes that can also be submitted to the site. A message from Rachel Blake promises that further instructions will be given "once enough of the world is watching". Finally, the site reported that D.J. Dan would tell the full truth and finally shut down the whole thing on his radio show on 24 September at 8pm PST. The final video (regarding the current location of Alvar Hanso) became known as the Norway Video. Fans of ''Lost'' had been looking over the clues and discussing them on
internet forum An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporar ...
s, and several websites were set up giving detailed information on all parts of the game. Since the focus was on the Web (as opposed to broadcast), the intentionally low-fi nature of some ''Lost Experience'' material and its use of consumer-oriented distribution channels such as
Blogger A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order s ...
,
Flickr Flickr ( ; ) is an American image hosting and video hosting service, as well as an online community, founded in Canada and headquartered in the United States. It was created by Ludicorp in 2004 and was a popular way for amateur and professional ...
, and
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
, made it particularly difficult to separate fan-made material from the official canon.


The Hanso Foundation

Until 20 June 2006, when the Hanso Foundation website closed, the ''Lost Experience'' centered mainly around th
Hanso Foundation website
with other tie-in websites being linked from hidden clues in the main site. The Hanso Foundation website included many
easter eggs Easter eggs, also called Paschal eggs, are eggs that are decorated for the Christian feast of Easter, which celebrates the resurrection of Jesus. As such, Easter eggs are common during the season of Eastertide (Easter season). The oldest tra ...
, and revealed mysteries behind the Hanso Foundation, its employees, the
Dharma Initiative The Dharma Initiative, also written DHARMA (Department of Heuristics and Research on Material Applications), is a fictional research project and organization featured in the television series ''Lost''. It was introduced in the second season epis ...
and the island, without spoiling the plot of ''Lost''. In fact, within the alternate reality of the game itself, "Lost" is considered to be a fictional TV show based on real events and organizations. Since the site's closing, most new clues were related to Rachel Blake's website.


Viral marketing sites

In addition to the specially created sites mentioned below, numerous videos and other bits of information have been intermixed with sponsors' official web sites. For instance, one Rachel Blake video was buried in a Jeep Compass product presentation page.


Sprite

The Hanso Foundation commercial shown during the ''Lost'' episode on 10 May 2006 contained the on-screen text "Paid for by Sprite" and directed viewers to http://sublymonal.com/. The website itself contained references to Sprite. Other clues in the game prominently contained the word "obey" (part of Sprite's slogan, "obey your thirst"). As of 10 May 2006, the clock on the Hanso Foundation's site occasionally changed to display "OB:EY" for one minute. The changes are marked by an audible blip of static. The minutes of the day at which these changes occurred correspond to the Lost numbers (4, 8, 15, 16, 23, 42), though not every occurrence of these times results in the link. When the clock does change, it becomes a clickable link to the sublymonal website. Later a Sprite commercial appeared on the air that promoted the sublymonal website, which had changed to a completely Sprite-based subliminal ad site. One commercial showed a person blind folded with a lemon and lime slice, getting small drops of Sprite in his mouth and eye. A second commercial showed the clashing of a green sumo wrestler, and a yellow sumo wrestler into a young gentleman. These commercials both contained hidden passwords that flashed briefly onscreen. The passwords, bentley, scan, listen, tongue, chill, belly, spray, pulse, embedded, and duh could be entered into the text box on the sublymonal website for hidden videos and websites.


Jeep

The Hanso commercial shown during the episode on 17 May 2006 contained a Jeep copyright message and directed players to the websit
www.letyourcompassguideyou.com
Users had to spin their mouse cursor around a compass and click on "108". A figure could be seen in the compass, which looked a lot like the woman in the opening graphic on the Hanso website. A box then appeared that asked the user if they were "one of the good ones". Typing "Y" took users to a page that looked like a directory listing of the site. Typing "N" redirected users to the Hanso Foundation site. The question later changed and asked if the users believed it or not. Exploration of this site led players to a
Jeep Jeep is an American automobile marque, now owned by multi-national corporation Stellantis. Jeep has been part of Chrysler since 1987, when Chrysler acquired the Jeep brand, along with remaining assets, from its previous owner American Moto ...
commercial hosted on YouTube, which contained game clues at the end. On 26 May access to the directories o
/usr/hmcintyr/
an
/usr/pthompso/
was granted, created to appear as personal mail folders for Hugh McIntyre and Peter Thompson. Their email folders contained scans of
DaimlerChrysler The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacture ...
Jeep fleet contracts for the Hanso Foundation, a link to a Jeep commercial and photos of newspaper ads. Also mail found in the director

includes a binary sequence, which can be converted into the words "the mouth piece". Likewise, the words "the mouth piece" are found in the image in th

directory. The domain letyourcompassguideyou.com is registered to DaimlerChrysler, and the slogan "Let Your Compass Guide You" is used on th
website for the 2007 Jeep Compass
When moving the cursor to one of the "hotspots", one of the map compass points showed an odd text code in the same font as the glyphs in part 3 of the ''Lost experience''. As of 2007 though, the code remained invalid. On 20 September the site had been replaced with a picture of a postcard and a message stating that the site had been removed. By clicking the word "removed" it redirected to
youtube video
ending with an url. Additionally, highlighting the area below this will show the numbers "13/9/19/19/9/14/7/15/18/7/1/14/19", which translate to the words "missing organs". Upon clicking this, one will be directed to an index of "/usr", with a security notice
Here
from which it is possible to click on "ahanso/" to view a statement from Alvar Hanso, in addition to the previous McIntyre and Thompson folders.


Monster.com

During the 24 May episode of ''Lost'', The Hanso Foundation advert was shown again, but with a disclaimer indicating that it was "paid for by Monster.com." The advert also mentioned the Hanso Foundation Careers website, a mock job search engine with five jobs listed (as of 25 May 2006). The site contains a link to the Monster.com website. There are several grayed letters in the job descriptions: n, s, l, u, t, m, i, e, m, a, y, a. These letters can be rearranged to form "inmate asylum", a
passphrase A passphrase is a sequence of words or other text used to control access to a computer system, program or data. It is similar to a password in usage, but a passphrase is generally longer for added security. Passphrases are often used to control ...
used in the game. ''Lost'' characters Hurley and Libby were both inmates in an asylum.


Verizon

On 6 June, an advertisement aired during "
Boston Legal ''Boston Legal'' is an American legal drama and comedy drama television series created by former lawyer and Boston native David E. Kelley, produced in association with 20th Century Fox Television for ABC. The series aired from October 3, 2004, t ...
" that points viewers to the Retrievers of Truth website. The website features Dr. Vincent "Wally" Bolé, a "pioneer in the field of canine
parapsychology Parapsychology is the study of alleged psychic phenomena (extrasensory perception, telepathy, precognition, clairvoyance, psychokinesis (also called telekinesis), and psychometry) and other paranormal claims, for example, those related to near ...
and neuroveterinary medicine". Ostensibly a site about the psychic abilities of the yellow labrador retriever, solving a puzzle takes you to a bulletin board populated by fictional Verizon employees (the users all have Verizon-related puns in their names — iobiSeeingyou, DSLerator, etc.), discussing the political machinations of the Hanso foundation within Verizon as a company. One of the posts also refers to a Verizon advertisement, in which there are clues for the Hanso foundation site. Typing "Steinbeck" in the text box you would normally put your email address into unlocks a hidden fictional forum.


Gary Troup

Gary Troup is the fictitious author of ''Bad Twin'', a
tie-in A tie-in work is a work of fiction or other product based on a media property such as a film, video game, television series, board game, web site, role-playing game or literary property. Tie-ins are authorized by the owners of the original prope ...
novelization A novelization (or novelisation) is a derivative novel that adapts the story of a work created for another medium, such as a film, TV series, stage play, comic book or video game. Film novelizations were particularly popular before the advent of ...
set within the universe of the television series ''Lost'' and the related ''Lost Experience''. ABC has also released several videos in a nine part interview of Gary Troup, played by Laird Granger, on a fictional show called "Book Talk". The videos were released on the Amazon, Borders, and
Barnes & Noble Barnes & Noble Booksellers is an American bookseller. It is a Fortune 1000 company and the bookseller with the largest number of retail outlets in the United States. As of July 7, 2020, the company operates 614 retail stores across all 50 U. ...
web sites on their respective ''Bad Twin'' pages. Michael Benson, the senior vice president of marketing at ABC, says that Troup was one of the initial crash victims, played by Frank Torres, of
Oceanic Flight 815 Oceanic Airlines, and less frequently, Oceanic Airways, is the name of a fictional airline used in several films, television programs, and comic books—typically works that feature plane crashes and other aviation disasters, with which a real a ...
, being sucked into the plane's turbine in the pilot episode. Gary Troup lived in
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
and was in love with Cindy Chandler, a flight attendant on Oceanic Airlines. His name is an
anagram An anagram is a word or phrase formed by rearranging the letters of a different word or phrase, typically using all the original letters exactly once. For example, the word ''anagram'' itself can be rearranged into ''nag a ram'', also the word ...
of "
purgatory Purgatory (, borrowed into English via Anglo-Norman and Old French) is, according to the belief of some Christian denominations (mostly Catholic), an intermediate state after physical death for expiatory purification. The process of purgatory ...
;" however, the show producers have stated on more than one occasion that the survivors are not in purgatory.


''Bad Twin''

On 18 June 2006, ''
Daily Variety ''Variety'' is an American media company owned by Penske Media Corporation. The company was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added ''Daily Variety'', based ...
'' revealed that ''Bad Twin'' was ghost authored by novelist Laurence Shames. The novel is the story of a down-and-out private detective, Paul Artisan, who is hired to find Zander Widmore, the degenerate twin of Cliff Widmore, a wealthy and successful heir. As do many such stories, the case leads deeper and deeper into a sinister world of betrayal and confusion, as Artisan follows on Zander's heels all over the world, from
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
to
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
to
Cuba Cuba ( , ), officially the Republic of Cuba ( es, República de Cuba, links=no ), is an island country comprising the island of Cuba, as well as Isla de la Juventud and several minor archipelagos. Cuba is located where the northern Caribbea ...
to
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
. He is aided in his quest by Manny Weisman, Artisan's old college
classics Classics or classical studies is the study of classical antiquity. In the Western world, classics traditionally refers to the study of Classical Greek and Roman literature and their related original languages, Ancient Greek and Latin. Classics ...
professor, with whom Artisan shares a dog named
Argos Argos most often refers to: * Argos, Peloponnese, a city in Argolis, Greece ** Ancient Argos, the ancient city * Argos (retailer), a catalogue retailer operating in the United Kingdom and Ireland Argos or ARGOS may also refer to: Businesses * ...
, named after
Odysseus Odysseus ( ; grc-gre, Ὀδυσσεύς, Ὀδυσεύς, OdysseúsOdyseús, ), also known by the Latin variant Ulysses ( , ; lat, UlyssesUlixes), is a legendary Greek king of Ithaca and the hero of Homer's epic poem the ''Odyssey''. Odysse ...
's faithful dog. Manny provides historical context to the events in which Artisan finds himself, and often provides philosophical commentary on the actions of the various members of the Widmore family. ''Bad Twin'' exists both as a novel in the real world, and as a metanovel-in-progress within the world of ''Lost''. The apparent manuscript of ''Bad Twin'' was discovered by the characters of ''Lost'' in Season 2 and is read by Sawyer in the episode " Two for the Road". While the novel's plot has no direct link to the television show, ''Bad Twin'' contains many references to it. In the clues about Dr. Thomas Mittelwerk's authenticity there is a statement about dealing with Gary Troup. On 9 May 2006, the fictitious corporation
The Hanso Foundation The Dharma Initiative, also written DHARMA (Department of Heuristics and Research on Material Applications), is a fictional research project and organization featured in the television series ''Lost''. It was introduced in the second season epis ...
ran a quarter-page ad in several major newspapers, including ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'' (on the 10th), ''
The Philadelphia Inquirer ''The Philadelphia Inquirer'' is a daily newspaper headquartered in Philadelphia, Pennsylvania. The newspaper's circulation is the largest in both the U.S. state of Pennsylvania and the Delaware Valley metropolitan region of Southeastern Pennsy ...
'', and the ''
Chicago Tribune The ''Chicago Tribune'' is a daily newspaper based in Chicago, Illinois, United States, owned by Tribune Publishing. Founded in 1847, and formerly self-styled as the "World's Greatest Newspaper" (a slogan for which WGN radio and television ar ...
''. The ad repudiates ''Bad Twin'' for its "attacks" and "misinformation" about the Hanso Foundation. Additionally, the Hanso Foundation website contained a press release that was equally critical of ''Bad Twin''. While the novel ''Bad Twin'' never makes explicit reference to the events of the show, there are a number of references in the novel to things mentioned in ''Lost'', such as Widmore Industries, the Hanso Foundation, Mr. Cluck's Chicken Shack, Paik Heavy Industry, Cindy Chandler, and the numbers.


''The Valenzetti Equation''

As part of his fictional background, Troup is the author of an
out-of-print book __NOTOC__ An out-of-print (OOP) or out-of-commerce item or work is something that is no longer being published. The term applies to all types of printed matter, visual media, sound recordings, and video recordings. An out-of-print book is a book ...
titled ''The Valenzetti Equation'' about an equation derived by an also-fictional mathematician of that name. Amazon's "exclusive note" on their ''Bad Twin'' page mentions that ''The Valenzetti Equation'' is Troup's first book. The "Lost Experience" has revealed that the objective of the DHARMA Initiative is to alter any of the six factors of the Valenzetti Equation, revealed to have a huge impact on the date the human race will destroy itself, whether by global warming, chemical warfare, overpopulation or many other possible means. These factors are each associated with a number in the Valenzetti Equation, which are the numbers frequently mentioned in the show: 4, 8, 15, 16, 23 and 42.


References


External links


ABC Press ReleaseInside the Experience, Speaker
- The official ABC Lost Experience blog
TLE on hi-res.net
- A summary of the Lost Experience on the Hi-ReS! site
Mathematical Forecasting Initiative
{{Lost (TV series) Lost (TV series) Viral marketing Alternate reality games