Gary M. Reynolds (born June 21, 1952) is the founder of
GMR Marketing
GMR Marketing is an engagement marketing advertising agency,2009 It List which is headquartered in New Berlin, Wisconsin.
The firm was founded in 1979 by Gary M. Reynolds, who was credited with originating the practice of engagement marketi ...
, of
New Berlin,
Wisconsin
Wisconsin () is a state in the upper Midwestern United States. Wisconsin is the 25th-largest state by total area and the 20th-most populous. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake M ...
.
Biography
A former professional musician, Reynolds founded GMR in 1979 on the concept of
cross-promoting music group and brands, such as the Miller Band Network which connected the
Miller Brewing Company
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the M ...
to different rock bands.
GMR Marketing is owned by the
Omnicom Group
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer re ...
but Reynolds remains Chairman. Reynolds is also Chairman of the Radiate Group.
Reynolds began developing an offshoot company,
Banshee Music
Banshee Music is an electronic music publisher and "sonic branding" agency in Milwaukee, Wisconsin. Founded in 2007 by GMR Marketing founder/chairman Gary M. Reynolds, Banshee Music creates original music for sports and brand clients, deploying ...
, which began in the autumn of 2008.
The agency works with sports teams, collegiate athletic programs, sporting events and sports venues in developing and marketing original, sports-related music for stadium, promotional and broadcast use. Banshee Music’s revenue model allows sports partners to share in the ownership of the music.
References
External links
Banshee Music websiteGMR Marketing websiteRadiate Group website
{{DEFAULTSORT:Reynolds, Gary M.
1952 births
Living people
Businesspeople from Milwaukee