Gardenista is an outdoor spaces and garden design website operated by Remodelista LLC. It was founded in 2011 by

Julie Carlson Julie Carlson (born November 24, 1960) is an American writer and co-founder of interior design and lifestyle website Remodelista and outdoor spaces and garden design website Gardenista operated by holding company Remodelista LLC, owned by Carlson ...

and

Michelle Slatalla Michelle Slatalla is an American journalist and humorist. Currently, she writes a monthly column for the ''Wall Street Journal'' about interior design. Previously, she was a columnist for ''The New York Times'', ''TIME'' magazine, ''Real Simple ...

initially as a section of

Remodelista Remodelista is an interior design and lifestyle website operated by Remodelista LLC. It was founded in 2007 by the current editor-in-chief Julie Carlson along with Francesca Connolly, Janet Hall, and Sarah Lonsdale. The company is based in New Yor ...

, and then as a separate entity in 2012. The company is based in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

History

Gardenista, originally a section of

, was launched as an independent website on May 22, 2012 under the ownership of

SAY Media Say Media (formerly VideoEgg) is a technology and advertising firm. The company provides a publishing platform (Tempest) to professional publishers and sells advertising across that platform and extended network of sites. Say Media has offices ...

with

New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...

columnist

as Editor-in-Chief. "Taking Its Design Eye Outside"
''New York Times'' 2012-06-06 "SAY Media Launches Gardenista, New Outdoor Living Web Property"
''BusinessWire'' 2012-05-22 Gardenista launched as a part of

's "Living channels", which at the time of launch was reportedly reaching 34 million consumers in the U.S. per month. "Gardenista: The Sourcebook For Cultivated Outdoor Living"
''Say Daily'' 2012-05-22 In 2015,

, Founder and Editor-in-Chief of parent website

and husband Josh Groves bought Gardenista and

from

for an undisclosed amount. "Say Media Sells ReadWrite To Wearable World, Remodelista Sold Back To Founders"
''TechCrunch'' 2015-02-05 In 2016, Gardenista and

was acquired by

Realtor.com Realtor.com is a real estate listings website operated by the News Corp subsidiary Move, Inc. and based in Santa Clara, California. It is the second most visited real estate listings website in the United States as of 2021, with over 100 million ...

, operated by the

News Corporation News Corporation (abbreviated News Corp.), also variously known as News Corporation Limited, was an American multinational mass media corporation controlled by media mogul Rupert Murdoch and headquartered at 1211 Avenue of the Americas in Ne ...

subsidiary Move, Inc. At the time of sale, the two sites reportedly received 1.5 million readers per month. "Behind Realtor.com's Remodelista-Gardenista acquisition"
''Business of Home'' 2016-07-15 In June 2019, Gardenista announced that it's once again independently owned along with sister sites

and Organized Home after three years as part of

subsidiary

. According to the announcement, the transition was due to a strategy restructure following

's $210 million acquisition of real-estate leads generation platform OpCity."Austin real estate startup Opcity to be acquired for $210 million"
''Statesman'' 2018-08-30"Real Estate Lead Evolution: Fall Out at Realtor.com"
''Revaluate'' 2019-06-10 Few details surrounding the deal were released but they reported that the combined readership of the sites reached 1.7 million users per month."To Our Readers: Remodelista Update"
''Remodelista'' 2019-06-01 Shortly after the deal

stepped down as Editor-in-Chief and was replaced by Fan Winston. "Farewell Michelle: Changes at Gardenista"
''Remodelista'' 2019-06-15 "Gardenista - Editorial Team"
''Gardenista'' 2020-01-25

Site features

Gardenista is a "Sourcebook For Cultivated Outdoor Living", which includes how-to content,

DIY "Do it yourself" ("DIY") is the method of building, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals use raw and semi ...

posts and guides on garden design.

said at launch it aims to offer suggestions for the best new gardening tools and outdoor products, from garden furniture to house numbers and paint colors for the exterior, and will showcase beautiful garden destinations all over the world. Similar to its parent website

, Gardenista has an invitation-only directory of landscape architects, landscape designers, and other outdoor design professionals, as well as an annual “Considered Design Awards” contest. Guest judges for Gardenista’s Considered Design Awards have included

Sheila Bridges Sheila Bridges is an American interior designer who founded her own firm, Sheila Bridges Design, Inc., in 1994. Originally from Philadelphia, Pennsylvania, Bridges moved to New York City in 1986. She holds degrees from Brown University and Parson ...

and

Deborah Needleman Deborah Needleman is an American editor and writer. She was editor-in-chief of '' T: The New York Times Style Magazine'' from September 2012 to December 2016. Prior to that she was editor-in-chief of '' WSJ.'', and the creator of the paper's week ...

. Gardenista also has a shop that curates an assortment of products including editor favorites, garden-related tools, as well as a catalogue of plants and seeds. All items are ordered from Gardenista suppliers. Gardenista’s Instagram account received recognition from

The Irish Times ''The Irish Times'' is an Irish daily broadsheet newspaper and online digital publication. It launched on 29 March 1859. The editor is Ruadhán Mac Cormaic. It is published every day except Sundays. ''The Irish Times'' is considered a newspaper ...

as one of the Eight Best Instagram Gardeners to Follow in 2018.

Books

In October 2016, ''Gardenista: The Definitive Guide to Outdoor Spaces'' (), written by

with photography by Matthew Williams, was published by Artisan. The book includes features on 13 gardens (including that of Slatalla), case studies on classic gardening trends, 100 favorite every-day gardening objects, and tips for home gardeners.{{Cite web, url=https://www.theguardian.com/lifeandstyle/gardening-blog/2016/dec/01/the-best-gardening-books-of-2016, title=The best gardening books of 2016, last=Perrone, first=Jane, date=2016-12-01, website=the Guardian, language=en, access-date=2018-06-09

External links

Remodelista

Gardenista

The Organized Home

References

Internet properties established in 2012 Companies based in Manhattan Mass media companies based in New York City