Gamma Alpha Chi () was a professional advertising fraternity for women founded in 1920.
History
Gamma Alpha Chi was formed at the University of Missouri on February 9, 1920..
Its founding members were:
On , the fraternity merged with
Alpha Delta Sigma
Alpha Delta Sigma () began as a men's honorary fraternity in the field of advertising.While curiously not profiled ''itself'' in Baird's, Fraternity is mentioned as a merger partner of Gamma Alpha Chi in the 19th and 20th edition of the book. It ...
, a professional advertising men's fraternity, also formed at the University of Missouri.
The new adversiing fraternity for men and women was called Alpha Delta Sigma. All of its chapters merged
American Advertising Federation
The American Advertising Federation (AAF), headquartered in Washington, D.C., is the oldest national advertising trade association in the United States. The AAF also has 15 district operations, each located in and representing a different region o ...
by 1973, becoming collegiate outreach and national ''honor society'' branch of the federation.
Symbols
The badge of Gamma Alpha Chiwas was a shield, with a fountain pen at a diagonal behind the shield. Originally the pen had been on the horizontal axis, but some time after 1928 was changed to a diagonal. It was rendered in gold and had a black field. On the face of the badge was a star and the image of the Western Hemisphere behind the letters .
The colors of Gamma Alpha Chi were gold and brown.
Its flower was the yellow rose.
Its motto was "Truth and Service".
Chapters
Following is a list of Gamma Alpha Chi chapters.
References
{{authority control
Honor societies
Student organizations established in 1920
1920 establishments in Missouri
Defunct organizations based in the United States