G Fuel (stylized in all uppercase as G FUEL), is a brand of caffeinated

drink mix A drink mix is a processed-food product, designed to mix usually with water to produce a beverage resembling fruit juice or soda in flavor. Another type of drink mix is represented by products that are mixed into milk. It is traditionally made i ...

sold by Gamma Labs, based in

West Babylon, New York West Babylon is a census-designated place (CDP) in the Town of Babylon in Suffolk County, New York, United States. The population was 43,213 at the 2010 census. Geography West Babylon is located at (40.713399, -73.357106). West Babylon is bord ...

. It is marketed as a supplement for gaming that allegedly boosts focus and quickens reaction time. G Fuel was originally released as a water-soluble caffeinated powder. It has since expanded its line of products, including carbonated versions of flavors in cans and caffeine-free "hydration" flavors, among others.

Overview

A serving of G Fuel contains 140 to 150 mg of

caffeine Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine t ...

. G Fuel is available in multiple flavors, typically fruit-based, such as

fruit punch The term punch refers to a wide assortment of drinks, both non-alcoholic and alcoholic, generally containing fruits or fruit juice. The drink was introduced from the Indian subcontinent to England by employees of the East India Company in the ...

, green apple, and lemon lime. In addition, G Fuel often collaborates with film production companies, game studios, video game media companies, and musicians, to create custom, promotional flavors.

Controversy

In April 2018, Gamma Labs settled a $118,500 lawsuit with California's Environmental Research Center over

lead Lead is a chemical element with the symbol Pb (from the Latin ) and atomic number 82. It is a heavy metal that is denser than most common materials. Lead is soft and malleable, and also has a relatively low melting point. When freshly cu ...

contamination in their G Fuel products. 18 samples of G Fuel were found to have great enough lead content that warning labels were required, per California's

Proposition 65 Proposition 65 (formally titled The Safe Drinking Water and Toxic Enforcement Act of 1986, and also referred to as Prop 65) is a California law passed by direct voter initiative in 1986 by a 63%–37% vote. Its goals are to protect drinking water s ...

. In June 2022, Gamma Labs fired seven of its

talent managers Talent has two principal meanings: * Talent (measurement), an ancient unit of mass and value * Talent (skill), a group of aptitudes useful for some activities; talents may refer to aptitudes themselves or to possessors of those talents Talent may ...

, citing "restructuring", after a company executive allegedly used a slur and made derogatory statements while on a team call. G Fuel also

banned A ban is a formal or informal prohibition of something. Bans are formed for the prohibition of activities within a certain political territory. Some bans in commerce are referred to as embargoes. ''Ban'' is also used as a verb similar in meaning ...

users who mentioned the event from their

Twitch Twitch may refer to: Biology * Muscle contraction ** Convulsion, rapid and repeated muscle contraction and relaxation ** Fasciculation, a small, local, involuntary muscle contraction ** Myoclonic twitch, a jerk usually caused by sudden muscle con ...

live chat. Meanwhile, they have not made an official statement on the event. Several content creators who were partnered with G Fuel announced that they were terminating their partnerships over the incident.

References

External links

* {{Energy drinks, state=expanded Energy drinks