''Graphic Exchange'' (''gX'') was a print publication for creative professionals in graphic communications and

graphic arts A category of fine art, graphic art covers a broad range of visual artistic expression, typically two-dimensional, i.e. produced on a flat surface.

with an editorial focus on creative imaging,

graphic design Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdiscipli ...

prepress Prepress is the term used in the Printing and Publishing industries for the processes and procedures that occur between the creation of a print layout and the final printing. The prepress process includes the preparation of artwork for press, media ...

, digital video and Web publishing. It was conceived and launched by Dan Brill and Diane Boadway in October, 1991 and was based in

Toronto, Ontario Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...

, Canada. During its first five years of publication, ''Graphic Exchange'' broke many of the barriers in publishing through the use of new desktop technologies and printing techniques, including experimentation with and coverage of stochastic screening,

waterless printing Waterless printing is an offset lithographic printing process that eliminates the water or dampening system used in conventional printing. Unlike conventional presses, waterless offset presses do not use a dampening solution to clear the press ...

, CD-ROM publishing, and

digital video Digital video is an electronic representation of moving visual images (video) in the form of encoded digital data. This is in contrast to analog video, which represents moving visual images in the form of analog signals. Digital video comprises ...

, as well as various new software and hardware products introduced during that period."Publishers try out alternatives to paper CDs help add value to content." Steinhart, Jim. ''

The Globe and Mail ''The Globe and Mail'' is a Canadian newspaper printed in five cities in western and central Canada. With a weekly readership of approximately 2 million in 2015, it is Canada's most widely read newspaper on weekdays and Saturdays, although it ...

''; Toronto, Ont. oronto, Ont4 Jan 1995: B.7. In 1995, ''Graphic Exchange'' added Web publishing to its editorial mandate. By 1998, ''Graphic Exchange'' had become the highest circulation graphics publication in Canada with a circulation of over 18,000. In October, 2001, the magazine published its biggest issue in concert with its tenth anniversary. Major advertisers included such household names as

Apple Computer Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...

Adobe Systems Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the crea ...

Xerox Xerox Holdings Corporation (; also known simply as Xerox) is an American corporation that sells print and electronic document, digital document products and services in more than 160 countries. Xerox is headquartered in Norwalk, Connecticut (ha ...

Corel Cascade Parent Limited, doing business as Alludo (pronounced like "all you do"), is a Canadian software company headquartered in Ottawa, Ontario, specializing in graphics processing. Formerly called the Corel Corporation ( ; from the abbreviation ...

, Agfa, Heidelberg, Radius, Viewsonic and

Mitsubishi The is a group of autonomous Japanese multinational companies in a variety of industries. Founded by Yatarō Iwasaki in 1870, the Mitsubishi Group historically descended from the Mitsubishi zaibatsu, a unified company which existed from 1870 ...

. In 2004, with many of its advertisers having migrated to direct marketing and email campaigns, the publication changed from conventional magazine size to a large landscape format, and its publication schedule moved from bi-monthly to semi-annually. It was also published simultaneously in rich PDF (Portable Document Format that included links, video, music, and other

rich media Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video and audio. Since its early conception, various f ...

), the first publication in the world to use this new format. In 2006, ''gX'' began broadening its content to reflect an updated editorial mandate that encompassed themes related to the intersection of art and design with technology. Editorial reflected such topics as the use of wide screens in architecture and

digital music Digital audio is a representation of sound recorded in, or converted into, digital form. In digital audio, the sound wave of the audio signal is typically encoded as numerical samples in a continuous sequence. For example, in CD audio, samp ...

. Print production was halted in 2006 ''Graphic Exchange'' continued to post online at gXo.com until 2011.

References

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External links

www.graphicexchange.com
1991 establishments in Ontario 2006 disestablishments in Ontario Visual arts magazines published in Canada Bi-monthly magazines published in Canada Online magazines published in Canada Defunct magazines published in Canada Design magazines Downloadable magazines Graphic design Magazines established in 1991 Magazines disestablished in 2006 Magazines published in Toronto Online magazines with defunct print editions