GOAT is an American online platform offering sneakers, luxury apparel and accessories through primary and resale markets. Founded in 2015, GOAT has 50 million members and 1,000,000 sellers across 170 countries on its platform.

History

GOAT was founded by Eddy Lu and Daishin Sugano in July 2016 . Lu serves as the chief executive officer and co-founder, while Sugano holds the role of chief product officer and co-founder. Yunah Lee was appointed chief financial officer in 2017, Sen Sugano was appointed chief brand officer in 2019 and Matt Cohen was appointed chief revenue officer in 2021.

Goat

GOAT implements a “ship-to-verify” model that uses

machine learning Machine learning (ML) is a field of inquiry devoted to understanding and building methods that 'learn', that is, methods that leverage data to improve performance on some set of tasks. It is seen as a part of artificial intelligence. Machine ...

to verify the authenticity of the sneakers on its platform. In 2019, the platform expanded into new markets and categories to offer luxury and streetwear apparel and accessories in addition to secondhand products. GOAT has partnered with several luxury brands, including

Versace Gianni Versace S.r.l. (), usually referred to as Versace ( ), is an Italian luxury fashion company founded by Gianni Versace in 1978 known for flashy prints and bright colors. The company produces Italian-made ready-to-wear and accessories, as w ...

, Chloe, and

Bergdorf Goodman Bergdorf Goodman Inc. is a luxury department store based on Fifth Avenue in Midtown Manhattan, New York. The company was founded in 1899 by Herman Bergdorf and was later owned and managed by Edwin Goodman, and later his son, Andrew Goodman. To ...

. In February 2018, GOAT and Flight Club announced their merger, creating an omni-channel approach for the business. The brands operate independently, as GOAT focuses on mobile and web listings, while Flight Club focuses on global retail and e-commerce consignment. In February 2019,

Foot Locker Foot Locker Retail, Inc. is an Americans, American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City, and operating in 28 countries. Although established in 1974, and founded as a separate company in ...

invested $100 million into GOAT Group, combining their efforts across their digital and physical retail platforms. In July 2019, GOAT launched in China. In September 2020, GOAT raised $100 million from D1 Capital Partners to double its market value to nearly $2 billion. GOAT increased its market value to $3.75 billion over the following nine months, raising $195 million led by Park West Asset Management. In April 2022, GOAT partnered with

French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with Franc ...

football club Paris-Saint Germain as the club's official style partner, with the platform sponsored on the club's jersey sleeve starting from the 2022-23 season, as well as future collections and campaigns featuring the Parisian club and players such as

Kylian Mbappé Kylian Mbappé Lottin (born 20 December 1998) is a French professional footballer who plays as a forward for club Paris Saint-Germain and the France national team. Considered one of the best players in the world, he is renowned for his dribb ...

References

{{Reflist, 30em American companies established in 2015 2015 establishments in the United States Sneaker culture