The German National Tourist Board (abbreviation: GNTB, german: Deutsche Zentrale für Tourismus e.V., ''DZT'') is a national marketing organisation and has worked with the
Federal Government of Germany
The Federal Cabinet or Federal Government (german: link=no, Bundeskabinett or ') is the chief executive body of the Federal Republic of Germany. It consists of the Federal Chancellor and cabinet ministers. The fundamentals of the cabinet's or ...
to promote tourism in and to Germany. It represents
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
throughout the world as a destination for holidays, business travel and visits to friends and family.
The GNTB is an
eingetragener Verein
An (; "registered association" or "incorporated association"), abbreviated (), is a legal status for a registered voluntary association in Germany. While any group may be called a , registration as confers many legal benefits, because it con ...
which was founded in 1948. The head office is situated in
Frankfurt am Main
Frankfurt, officially Frankfurt am Main (; Hessian: , "Frank ford on the Main"), is the most populous city in the German state of Hesse. Its 791,000 inhabitants as of 2022 make it the fifth-most populous city in Germany. Located on its na ...
,
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
. The marketing organisation is mainly financed by the German National Ministry of Economy & Technology.
Since 1999, the German National Tourist Board has also been responsible for the marketing of domestic tourism from one region to another. Its strategic goal is the responsible marketing of inter-regional Vacation Themes in Germany.
The GNTB works in close cooperation and economic partnership with all levels of the tourism industry in Germany.
Offices / agencies
Marketing is split into six regional management areas:
* North West Europe
* South West Europe
* North East Europe
* South East Europe
* America/Israel
* Asia/Australia
each with its own foreign representative offices and sales and marketing agencies. Countries without their own representation are covered by the appropriate regional management team.
The GNTB is present around the world with 31 foreign representative offices and sales agencies. Apart from the GNTB's 12 own representative offices, the sales network abroad also encompasses marketing agencies with partners such as Deutsche Lufthansa AG and the Federation of German Chambers of Industry and Commerce (DIHK).
Marketing themes
Rigorous analysis and assessment of the markets form the basis of the GNTB's sales and marketing activities. In line with the international culture and health mega-trends, the GNTB developed its two major product lines: City Tours/Events and Hearth & Fitness Holidays, which it uses to derive key campaigns, long-term product segments and basic information and to devise themes for its international marketing activities.
* Annual Theme for 2017: Luther 2017
* Annual Theme for 2018: Culinary Germany
* Annual Theme for 2019: 100 years of Bauhaus
* Annual Theme for 2020: 250th anniversary of the birth of Beethoven
Publicity
*''Wilkommen in Deutschland; Weltausstellung EXPO 2000 Hannover / Welcome to Germany; World Exhibition EXPO 2000 Hannover''. PAL videotape, 15 min.
References
External links
Website for englishspeaking Germany Travelers from all over the worldWebsite for Germany Travelers from the UKWebsite for Germany Travelers form IrelandWebsite for Germany Travelers from the USA/CanadaPicture database of the GNTB
{{Authority control
Non-profit organisations based in Hesse
Organizations established in 1948
Tourism in Germany
Tourism agencies