Global Emerging Markets, better known in acronym form as GEM, is the name of an

automotive platform A car platform is a shared set of common design, engineering, and production efforts, as well as major components, over a number of outwardly distinct models and even types of cars, often from different, but somewhat related, marques. It is prac ...

in use by

General Motors The General Motors Company (GM) is an American Multinational corporation, multinational Automotive industry, automotive manufacturing company headquartered in Detroit, Michigan, United States. It is the largest automaker in the United States and ...

for various vehicles sold in markets of the

developing world A developing country is a sovereign state with a lesser developed industrial base and a lower Human Development Index (HDI) relative to other countries. However, this definition is not universally agreed upon. There is also no clear agreem ...

, where many GM vehicles designed for the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

and wealthier parts of

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

are too expensive for most

consumer A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. T ...

s. Development of GEM in particular was largely done by GM's

joint venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acces ...

SAIC-GM SAIC General Motors Corporation Limited (More commonly known as SAIC-GM; ; formerly known as "Shanghai General Motors Company Ltd", "Shanghai GM"; ) is a joint venture between General Motors, General Motors Company and SAIC Motor that manufacture ...

in China. It was developed by the GM-SAIC joint venture

Pan Asia Technical Automotive Center The Pan Asia Technical Automotive Center (or PATAC) is a joint venture between General Motors Corporation, General Motors and SAIC Motor. It is a design and engineering center in Pudong, Shanghai, China, and is involved in engineering for Shangha ...

(PATAC). Creating the platform reportedly came at a cost of approximately 5 billion

dollars Dollar is the name of more than 20 currencies. They include the Australian dollar, Brunei dollar, Canadian dollar, Hong Kong dollar, Jamaican dollar, Liberian dollar, Namibian dollar, New Taiwan dollar, New Zealand dollar, Singapore dollar, Un ...

to GM, much of the funds for which were accumulated by exiting several unprofitable markets in

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

and

Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...

in 2017.

History

Prior to 2015, GM primarily sold slightly refreshed versions of aging American models to developing markets. These included the likes of the

Chevrolet Lanos The Daewoo Lanos is a compact / sedan car produced by the South Korean manufacturer Daewoo from 1997 to 2002, and thereafter produced under license agreements in various countries worldwide. It has also been marketed as the Daewoo Sens, ZAZ Sens ...

and

Daewoo Lacetti The Daewoo Lacetti is a compact car manufactured and marketed globally by GM Korea since 2002. The first-generation Lacetti was available as a four-door sedan and five-door station wagon, styled by Pininfarina—and five-door hatchback styled ...

, both of which have been manufactured well past the introduction of new models in their segments (since 2002 and 2003, respectively for these examples). In August 2015, the conglomerate announced their plans to invest billions of dollars into the development of a singular platform for their secondary markets for introduction in the next 5 years. In September 2019, Chevrolet revealed the second generation Onix sedan, the first vehicle to be underpinned by the GEM platform. GM anticipates that the markets in question will begin to outpace their established markets in new vehicle introduction from 2020 to 2030.

Vehicles

The following vehicles either use this platform:

Buick

Current

* Excelle (second generation; 2018–present) *

Encore An encore is an additional performance given by performers after the planned show has ended, usually in response to extended applause from the audience.Lalange Cochrane, in ''Oxford Companion to Music'', Alison Latham, ed., Oxford University Pres ...

(second generation; 2019–present)

Chevrolet

Current

* Tracker (fourth generation; 2019–present) * Onix (second generation, 2019–present) *

Montana Montana () is a state in the Mountain West division of the Western United States. It is bordered by Idaho to the west, North Dakota and South Dakota to the east, Wyoming to the south, and the Canadian provinces of Alberta, British Columbi ...

(third generation, 2023–present)

Opel/Vauxhall

Cancelled

* Corsa (cancelled, rebuilt on PSA CMP platform, and got rebadged as a sedan version called the

Buick Excelle The Buick Excelle () is the common name for the subcompact cars marketed by Shanghai General Motors Company Limited () under GM's Buick brand. It is classified as a compact in china, but by international standards it is a subcompact car. The ori ...

)

References

{{General Motors platforms GEM platform

History

Vehicles

Buick

Current

Chevrolet

Current

Opel/Vauxhall

Cancelled

See also

References