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GLAAD (), an acronym of Gay & Lesbian Alliance Against Defamation, is an American
non-governmental A non-governmental organization (NGO) or non-governmental organisation (see American and British English spelling differences#-ise, -ize (-isation, -ization), spelling differences) is an organization that generally is formed independent from g ...
media monitoring Media monitoring is the activity of monitoring the output of the print, online and broadcast media. It is based on analyzing a diverse range of media platforms in order to identify trends that can be used for a variety of reasons such as political, ...
organization originally founded as a protest against defamatory coverage of
gay ''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'. While scant usage referring to male homosexuality dates to the late 1 ...
and
lesbian A lesbian is a Homosexuality, homosexual woman.Zimmerman, p. 453. The word is also used for women in relation to their sexual identity or sexual behavior, regardless of sexual orientation, or as an adjective to characterize or associate n ...
demographics and their portrayals in the media and entertainment industries; it has since included
bisexual Bisexuality is a romantic or sexual attraction or behavior toward both males and females, or to more than one gender. It may also be defined to include romantic or sexual attraction to people regardless of their sex or gender identity, whi ...
and
transgender A transgender (often abbreviated as trans) person is someone whose gender identity or gender expression does not correspond with their sex assigned at birth. Many transgender people experience dysphoria, which they seek to alleviate through tr ...
people.


History

Formed in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
in 1985 to protest against what it saw as the ''
New York Post The ''New York Post'' (''NY Post'') is a conservative daily tabloid newspaper published in New York City. The ''Post'' also operates NYPost.com, the celebrity gossip site PageSix.com, and the entertainment site Decider.com. It was established ...
''s defamatory and sensationalized
AIDS Human immunodeficiency virus infection and acquired immunodeficiency syndrome (HIV/AIDS) is a spectrum of conditions caused by infection with the human immunodeficiency virus (HIV), a retrovirus. Following initial infection an individual m ...
coverage, GLAAD put pressure on media organizations to end what it saw as
homophobic Homophobia encompasses a range of negative attitudes and feelings toward homosexuality or people who are identified or perceived as being lesbian, gay or bisexual. It has been defined as contempt, prejudice, aversion, hatred or antipathy, m ...
reporting. Initial meetings were held in the homes of several New York City activists as well as after-hours at the
New York State Council on the Arts The New York State Council on the Arts (NYSCA) is an arts council serving the U.S. state of New York. It was established in 1960 through a bill introduced in the New York State Legislature by New York State Senator MacNeil Mitchell (1905–1996 ...
. The first reported meeting occurred on November 14, 1985. The founding group included film scholar
Vito Russo Vito Russo (July 11, 1946 – November 7, 1990) was an American LGBT activist, film historian, and author. He is best remembered as the author of the book '' The Celluloid Closet'' (1981, revised edition 1987), described in ''The New York Tim ...
; Gregory Kolovakos, then on the staff of the NYS Arts Council and who later became the first executive director; Darryl Yates Rist;
Allen Barnett Allen M. Barnett (born June 20, 1940) was a research professor of electrical engineering at the University of Delaware. He was the principal investigator of the DARPA-funded Consortium for Very High Efficiency Solar cells. Barnett was the founde ...
; and
Jewelle Gomez Jewelle Gomez (born September 11, 1948) is an American author, poet, critic and playwright. She lived in New York City for 22 years, working in public television, theater, as well as philanthropy, before relocating to the West Coast. Her writing ...
, the organization's first treasurer. In 1987, after a meeting with GLAAD, ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' changed its editorial policy to use the word "gay" instead of harsher terms referring to homosexuality. GLAAD advocated that the ''
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newspa ...
'' and other television and print news sources follow. GLAAD's influence soon spread to
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
, where organizers began working with the entertainment industry to change the way the gay and lesbian community were portrayed on screen. ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...
'' has named GLAAD as one of Hollywood's most powerful entities, and the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'' described GLAAD as "possibly one of the most successful organizations lobbying the media for inclusion". Within the first five years of its founding in New York as the ''Gay and Lesbian Anti-Defamation League'' (soon after changed to "Gay & Lesbian Alliance Against Defamation" after legal pressure by the
Anti-Defamation League The Anti-Defamation League (ADL), formerly known as the Anti-Defamation League of B'nai B'rith, is an international Jewish non-governmental organization based in the United States specializing in civil rights law. It was founded in late Septe ...
), GLAAD chapters had been established in Los Angeles and other cities, with the LA chapter becoming particularly influential due to its proximity to the California entertainment industry. GLAAD/NY and GLAAD/LA would eventually vote to merge in 1994, with other city chapters joining soon afterward; however, the chapters continue to exist, with the ceremonies of the GLAAD Media Awards being divided each year into three ceremonies held in New York City, Los Angeles and
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
. Following the 2011 resignation of
Jarrett Barrios Jarrett Tomás Barrios (born October 16, 1968) is the chief executive officer of the American Red Cross Los Angeles Region, a former politician and activist. Prior to this, he served as the CEO of the American Red Cross of Massachusetts. Barrios ...
from the GLAAD presidency, Mike Thompson served as interim president until the announcement of Herndon Graddick, previously GLAAD's Vice-President of Programs and Communications, to the presidency on April 15, 2012. Graddick is the younger son of
Charles Graddick Charles Allen Graddick Sr. (born December 10, 1944 in Mobile), was the 42nd Attorney General of Alabama from 1979–1987. He later served as a Judge of the 13th Judicial Circuit Court of the U.S. state of Alabama. Background Graddick graduat ...
of
Mobile Mobile may refer to: Places * Mobile, Alabama, a U.S. port city * Mobile County, Alabama * Mobile, Arizona, a small town near Phoenix, U.S. * Mobile, Newfoundland and Labrador Arts, entertainment, and media Music Groups and labels * Mobile ( ...
, a circuit court judge and the former Attorney General of Alabama. In 2013,
Jennifer Finney Boylan Jennifer Finney Boylan (born June 22, 1958) is a bestselling author, transgender activist, professor at Barnard College, and a contributing opinion writer for the ''New York Times''. Early life and education Boylan was born in Valley Forge, Pen ...
was chosen as the first openly transgender co-chair of GLAAD's National Board of Directors.


Name change

On March 24, 2013, GLAAD announced that it had formally dropped the "Gay & Lesbian Alliance Against Defamation" from their name and would now be known only as GLAAD to reflect their work more accurately; the name change was a commitment to incorporate
bisexual Bisexuality is a romantic or sexual attraction or behavior toward both males and females, or to more than one gender. It may also be defined to include romantic or sexual attraction to people regardless of their sex or gender identity, whi ...
and
transgender A transgender (often abbreviated as trans) person is someone whose gender identity or gender expression does not correspond with their sex assigned at birth. Many transgender people experience dysphoria, which they seek to alleviate through tr ...
people in their efforts to support the LGBTQ+ community in its entirety.


Executives

Sarah Kate Ellis Sarah Kate Ellis (born November 27, 1971) is an American media executive, journalist, and author, most widely known for launching and turning around media brands within magazines such as '' New York'', ''InStyle'', ''Real Simple'', and ''Vogue''. ...
is the current president and CEO of GLAAD. Ellis took reign in 2014 and under her leadership GLAAD's revenue grew by 38%. In 2015, Ellis hired Nick Adams as director of the transgender media program. ;GLAAD/NY Executive Directors (1985–1994) * Gregory Kolovakos (1985–1987) * Craig Davidson (1987–1990) * Ellen Carton (1991–1995) ;GLAAD Early Board Members/Officers * Christopher Borden Paine (1985–?) * Amy Bauer (1986–?) ;GLAAD/LA Executive Directors (pre-1994) * Richard Jennings and Jehan Agrama (1989–1992) * Peter M. Nardi (1992–1993) * Lee Werbel (1993–1994) ;Post-merger (1994–present) * William Waybourn (as national managing director; 1995 – 1997) * Joan M. Garry (1997 – June 2005) *
Neil Giuliano Neil G. Giuliano (born October 26, 1956) is an American politician who served as mayor of Tempe, Arizona for four terms, from 1994 to 2004 (Three two-year terms and one four-year term). After serving in elected office he served as president of the ...
(September 2005 – June 2009) *
J. Michael Durnil J. Michael Durnil served as the Executive Director of the Scripps National Spelling Bee from March of 2021 until his retirement in November of 2022. From December 2010 to February 2021, he was President and CEO of the Simon Youth Foundation (SYF). ...
(interim; June – September 2009) *
Jarrett Barrios Jarrett Tomás Barrios (born October 16, 1968) is the chief executive officer of the American Red Cross Los Angeles Region, a former politician and activist. Prior to this, he served as the CEO of the American Red Cross of Massachusetts. Barrios ...
(September 2009 – June 2011) * Mike Thompson (acting) (June 2011 – 2012) * Herndon Graddick (April 2012 – May 2013) * Dave Montez (May 2013 – November 2013) *
Sarah Kate Ellis Sarah Kate Ellis (born November 27, 1971) is an American media executive, journalist, and author, most widely known for launching and turning around media brands within magazines such as '' New York'', ''InStyle'', ''Real Simple'', and ''Vogue''. ...
(2013 – present) ;Other executives * Scott Seomin * John Sonego


Programs


GLAAD Media Awards

The
GLAAD Media Award The GLAAD Media Award is an accolade bestowed by GLAAD to recognize and honor various branches of the media for their outstanding representations of the lesbian, gay, bisexual and transgender (LGBT) community and the issues that affect their liv ...
s were established in 1989. Ceremonies are held annually in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
,
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
and
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
.


Announcing Equality Project

Established in 2002, GLAAD's Announcing Equality project has resulted in more than 1,000 newspapers including gay and lesbian announcements alongside other wedding listings.


Commentator Accountability Project

In March 2012, GLAAD launched the Commentator Accountability Project, which seeks to index and document frequent contributors, guests and pundits who regularly express anti-LGBT bias and misinformation in their contributions to journalism outlets.


Studio Responsibility Index

In August 2013, GLAAD launched its first annual Studio Responsibility Index, which indexes "the quantity, quality and diversity of images of LGBT people in films released by six major motion picture studios".


''GLAAD Media Reference Guide''

The ''GLAAD Media Reference Guide'' is a
style guide A style guide or manual of style is a set of standards for the writing, formatting, and design of documents. It is often called a style sheet, although that term also has multiple other meanings. The standards can be applied either for gene ...
of recommendations for writers, especially journalistic outlets, to reference in positive, inclusive depiction of LGBT people. It has been published since the 1990s (then known as the ''GLAAD Media Guide to the Lesbian and Gay Community''), with the 10th edition, being the most recent, published in 2016.


Social Media Safety Index

The 2021 GLAAD Social Media Safety Index, based on an analysis of Facebook, Instagram, TikTok, Twitter and YouTube, assessed that social media was "effectively unsafe for LGBTQ users."


Movements

GLAAD has begun the Together Movement, which encourages all to join in support of those discriminated against including women, Muslims, immigrants and members of the LGBTQ+ community. In 2010, GLAAD launched
Spirit Day Spirit Day is an annual LGBTQ awareness day observed on the third Thursday in October. Started in 2010 by Canadian teenager Brittany McMillan, it was initially created in response to a rash of widely publicized bullying-related suicides of ga ...
. Spirit Day is an annual national day of action to show LGBTQ youth that they are not alone.GLAAD hopes to stem bullying of LGBTQ youth on Spirit Day Author: Adams, S. Journal: PRweek (U.S. ed.) ISSN: 1524-1696 Date: January 8, 2016 Volume: 19 Issue: 8 Page: 16 In 2016, Spirit Day was the world's largest and most visible anti-bullying campaign. The campaign works to bring anti-bullying resources to classrooms all around the world by inspiring educators to take action against bullying through hosting events and rallies. The campaign also created a GLAAD's Spirit Day kit for use in classrooms, which is available in 6 languages. On social media, people are encouraged to wear purple or go purple online in order to stand united against bullying. Large media companies such as NBC Universal and Viacom show support for Spirit Day on the airwaves, and change their on-air logo to purple for the day. They also enlist people who wear purple during the day's broadcast. The hashtag #Spirit Day has become a trending topic on Twitter and Facebook every year. On social media, people such as Oprah Winfrey, Ellen DeGeneres and President Barack Obama have shown their support for the campaign.


Media consultation

GLAAD has at times worked with companies and studios in a consultative role to help with the depiction of LGBT characters and themes in specific projects. In 2004,
Fox Foxes are small to medium-sized, omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull, upright, triangular ears, a pointed, slightly upturned snout, and a long bushy tail (or ''brush''). Twelve sp ...
provided GLAAD with an advance copy of their reality television special '' Seriously, Dude, I'm Gay'' for review. Upon review of the special, GLAAD condemned it as "an exercise in systematic humiliation." The special was shelved only hours before a scheduled meeting between GLAAD and Fox entertainment president
Gail Berman Gail Berman (born August 17, 1956) is an American producer and television executive. She is co-owner and founding partner of The Jackal Group, a production entity formed in partnership with Fox Networks Group. The Jackal Group develops and produ ...
to discuss the network's on-air depictions of gay men. Ray Giuliani, an executive producer of ''Seriously, Dude, I'm Gay'', largely attributed the special's cancellation to pressures that Fox faced from GLAAD. Following the cancellation of the special, Fox organized another meeting with GLAAD for discussion over how to improve their on-air representations of the LGBT community. Following the cancellation of ''Seriously, Dude, I'm Gay'' the executive producers of the TBS series ''
He's a Lady ''He's a Lady'' is an American reality television series broadcast by TBS. The show premiered on October 19, 2004, while its sixth and final episode aired on November 16, 2004. Filmed in Los Angeles, California, the series depicted eleven men in ...
'' consulted GLAAD for review of the transgender representation in their own program. The
crossover Crossover may refer to: Entertainment Albums and songs * ''Cross Over'' (Dan Peek album) * ''Crossover'' (Dirty Rotten Imbeciles album), 1987 * ''Crossover'' (Intrigue album) * ''Crossover'' (Hitomi Shimatani album) * ''Crossover'' (Yoshino ...
fighting game A fighting game, also known as a versus fighting game, is a video game genre, genre of video game that involves combat between two or more players. Fighting game combat often features mechanics such as Blocking (martial arts), blocking, grappli ...
'' Street Fighter X Tekken'', developed by Japanese
video game developer A video game developer is a broad term for a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large ...
and
publisher Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...
Capcom is a Japanese video game developer and video game publisher, publisher. It has created a number of List of best-selling video game franchises, multi-million-selling game franchises, with its most commercially successful being ''Resident Evil' ...
, was released in 2012. The game features
Poison Poison is a chemical substance that has a detrimental effect to life. The term is used in a wide range of scientific fields and industries, where it is often specifically defined. It may also be applied colloquially or figuratively, with a broa ...
, who is a
transgender woman A trans woman or a transgender woman is a woman who was assigned male at birth. Trans women have a female gender identity, may experience gender dysphoria, and may transition; this process commonly includes hormone replacement therapy and so ...
, as a playable character. Capcom worked closely with GLAAD on the game's script to ensure they do not "alienate anybody" in regard to Poison's representation, and "anything that might be offensive has been very tailored to not be". '' Tell Me Why'' is an episodic narrative
adventure game An adventure game is a video game genre in which the player assumes the role of a protagonist in an interactive story driven by exploration and/or Puzzle video game, puzzle-solving. The Video game genres, genre's focus on story allows it to draw ...
developed by French studio
Dontnod Entertainment Don't Nod Entertainment SA (trade name: Don't Nod, formerly Dontnod Entertainment) is a French video game developer based in Paris. Founded in June 2008, it started development on '' Remember Me'' (2013). Because of its poor return on investmen ...
and published by
Xbox Game Studios Xbox Game Studios (previously known as Microsoft Studios, Microsoft Game Studios, and Microsoft Games) is an American video game publisher and part of the Microsoft Gaming division based in Redmond, Washington. It was established in March 2000, ...
in 2020. The game focuses on twin siblings Alyson and
Tyler Ronan Tyler Ronan is a fictional character and the co-protagonist of the 2020 episodic narrative adventure game ''Tell Me Why (video game), Tell Me Why'', a three-part narrative video game developed by Dontnod Entertainment and published by Xbox Game S ...
, who is a
transgender man A trans man is a man who was assigned female at birth. The label of transgender man is not always interchangeable with that of transsexual man, although the two labels are often used in this way. ''Transgender'' is an umbrella term that incl ...
. ''Tell Me Why'' was the first Triple-A game to feature a transgender protagonist. GLAAD helped in creating Tyler's character, with the game's director Florent Guillaume described GLAAD as "invaluable" in developing Tyler's character and making him a "realistic hero". GLAAD's director of transgender representation Nick Adams served as consultant who, amongst other areas, helped ensure that Tyler would be played by a trans actor; August Black. Adams described authentic representations of trans people in media as a "powerful tool for acceptance and understanding". The third season of ''
Young Justice Young Justice is a fictional DC Comics superhero team consisting of teenaged heroes. The team was formed in 1998 when DC's usual teen hero group, the Teen Titans, had become adults and changed their name to the Titans. Like the original ''Teen ...
'' consulted GLAAD on the subject of representing minority characters and narratives.


See also

*
All About Trans All About Trans is a project that aims to improve how the media understands and portrays transgender people. Its aim is to "promote trans voices in the media" and engage media professionals (such as journalists, presenters and editors) and othe ...
*
List of LGBT rights organizations This is a list of LGBT rights organizations around the world. For social and support groups or organizations affiliated with mainstream religious organizations, please see ''List of LGBT-related organizations and conferences''. For organization ...
*
Trans Media Watch Trans Media Watch (TMW) is a British charity founded in 2009 to improve media coverage of transgender and intersex issues. By improving media coverage, TMW strives to "foster social acceptance and civil recognition for trans persons", and to pr ...
*
Violence against LGBT people Lesbian, gay, bisexual, and transgender (LGBT) people frequently experience violence directed toward their sexuality, gender identity, or gender expression. This violence may be enacted by the state, as in laws prescribing punishment for hom ...


References


External links

* {{DEFAULTSORT:Gay and Lesbian Alliance Against Defamation 1985 establishments in New York City Anti-bullying organizations in the United States Anti-homophobia LGBT political advocacy groups in the United States LGBT portrayals in mass media Mass media monitoring Organizations based in Los Angeles Organizations based in New York City Organizations established in 1985