GBH (design And Advertising Agency)
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GBH (Gregory Bonner Hale) is a London-based
design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' ...
and
advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
agency founded in 1999 by Jason Gregory, Mark Bonner and Peter Hale. The studio's proposition is that it 'is not Design, it is not Digital and it is not Campaign, but it works in the space between these disciplines, fusing crafts in order to make work that cuts through'.


Publishing

GBH published its first major book
'Charm, Belligerence & Perversity: The Incomplete works of GBH'
in 2017 with Black Dog Publishing. The book attempts to convey what it takes to run a creative studio to young creatives and showcases the studio's 20-year output.


Awards

In 2011, GBH was ranked No. 1 Design Agency worldwide according to the now defunct 'Pencil Rankings', a collaboration between Design & Advertising Award and Education charity, D&AD an
The One Show
In New York. In 2012, GBH was ranked 2nd in the UK Top 50 Creative Survey, an annual industry ranking based on three schemes: D&AD awards,
Design Week ''Design Week'' is a UK-based website, formerly a magazine for the design industry. It was first published in October 1986 by Centaur Communications. According to the Audit Bureau of Circulations primary circulation for 2007 was 8,074. In 2011, ...
awards and the Creative Review annual.


Clients

GBH creates work in
graphic design Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdiscipli ...
,
identity Identity may refer to: * Identity document * Identity (philosophy) * Identity (social science) * Identity (mathematics) Arts and entertainment Film and television * ''Identity'' (1987 film), an Iranian film * ''Identity'' (2003 film), ...
, print,
packaging Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a co ...
, digital, retail, environment, advertising and online. It has worked with brands such as Apple, America's Cup Event Authority, BMW, Puma, Flos, Eurostar, Hummel, Mama Shelter, Mob Hotel, Miss Ko, Yotel,
Royal Mail , kw, Postya Riel, ga, An Post Ríoga , logo = Royal Mail.svg , logo_size = 250px , type = Public limited company , traded_as = , foundation = , founder = Henry VIII , location = London, England, UK , key_people = * Keith Williams ...
, Samuels & Associates and Virgin Galactic. The agency frequently collaborates with French designer
Philippe Starck Philippe Starck (; born 18 January 1949) is a French industrial architect and designer known for his wide range of designs, including interior design, architecture, household objects, furniture, boats and other vehicles. Life Starck was born on ...
, including a 2005 project with
Virgin Virginity is the state of a person who has never engaged in sexual intercourse. The term ''virgin'' originally only referred to sexually inexperienced women, but has evolved to encompass a range of definitions, as found in traditional, modern ...
for the
Virgin Galactic Virgin Galactic is an American spaceflight company founded by Richard Branson and his British Virgin Group retains an 11.9% stake through Virgin Investments Limited. It is headquartered in California, and operates from New Mexico. The company i ...
company brand identity. GBH's work with
Puma Puma or PUMA may refer to: Animals * ''Puma'' (genus), a genus in the family Felidae ** Puma (species) or cougar, a large cat Businesses and organisations * Puma (brand), a multinational shoe and sportswear company * Puma Energy, a mid- and d ...
's brand identity encompasses more than 550 projects since 2003 and has helped the agency to win a D&AD Yellow Pencil in 2004 and three more Yellow Pencils in 2011, as well as a 2012 Design Week award.


D&AD

GBH Founder and co-Creative Director, Mark Bonner was D&AD's 52nd President in 2015.


References


External links


GBH website
{{Webarchive, url=https://web.archive.org/web/20130127195254/http://www.gregorybonnerhale.com/ , date=2013-01-27
Live From GBH
Graphic design studios Marketing companies established in 1999 Design companies established in 1999 Advertising agencies of the United Kingdom 1999 establishments in the United Kingdom