Way Funky Company Pty Ltd (or Way Funky) is an Australian
swimwear
A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, wom ...
apparel manufacturing company based in
Victoria
Victoria most commonly refers to:
* Victoria (Australia), a state of the Commonwealth of Australia
* Victoria, British Columbia, provincial capital of British Columbia, Canada
* Victoria (mythology), Roman goddess of Victory
* Victoria, Seychelle ...
, Australia. It was founded in 2002 by Duncan McLean,
[DivingNSW: Matthew Mitcham Dives Into ''Funky Trunks''](_blank)
/ref> and specializes in colorful chlorine
Chlorine is a chemical element with the Symbol (chemistry), symbol Cl and atomic number 17. The second-lightest of the halogens, it appears between fluorine and bromine in the periodic table and its properties are mostly intermediate betwee ...
resistant sports swimwear. The company also produces competitive swimwear
Competitive swimwear refers to the swimsuit, clothing, equipment, and accessories used in the aquatic sports of swimming, diving, synchronized swimming, triathlon, and water polo.
Some swimsuits are designed specifically for swimming competi ...
approved by FINA
FINA (french: Fédération internationale de natation, en, International Swimming Federation, link=yes) (to be renamed as World Aquatics by ) is the international federation recognised by the International Olympic Committee (IOC) for administer ...
.
Way Funky manages three distinct brands of swimwear: Funkita for ladies, girls and toddlers; Funky Trunks for men, boys and toddlers; and Kiargo, a separate fashion line for women.
History
Funky Trunks was launched in 2002, Funkita in 2004 and Kiargo in 2006.
In the media
Way Funky signed a deal with Australian male model Craig Barnett in 2007 and was one of the first major brands to sign a major deal in March 2010 with an openly gay
''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'.
While scant usage referring to male homosexuality dates to the late 1 ...
athlete, namely the Australian Olympic gold medalist diver Matthew Mitcham
Matthew John Mitcham OAM (born 2 March 1988) is a retired Australian diver and trampolinist. As a diver, he was the 2008 Olympic champion in the 10m platform, and he is the 2nd highest single-dive score in Olympic history (at the time it wa ...
. Mitcham was announced as the new face of ''Funky Trunks''. He will appear globally on advertising campaigns across Australia, Europe and the United States as the brand rapidly expands into international markets. He is also spokesman and "swimwear ambassador" for the brand.''The Advocate'': Matthew Mitcham, Swimwear Spokesman
See also
*
List of swimwear brands
This is a list of notable swimwear
A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Di ...
References
External links
Funky Trunks websiteFunkita websiteKiargo website
Clothing companies established in 2002
2002 establishments in Australia
Clothing brands of Australia
Swimwear brands
Swimwear manufacturers
Manufacturing companies based in Melbourne
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