Freshpair is a privately held

online retailer Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the r ...

of men’s underwear and women's

intimate apparel Undergarments, underclothing, or underwear are items of clothing worn beneath outer clothes, usually in direct contact with the skin, although they may comprise more than a single layer. They serve to keep outer garments from being soiled o ...

headquartered in Fairfield, New Jersey.

History

Freshpair was founded in 2000 out of a one-bedroom apartment and moved into its New York office in 2004.

National Underwear Day

In an effort to promote underwear, Freshpair founded National Underwear Day on August 5, 2003. Employing underwear models, it advertised the event in heavily congested areas of New York, including Times Square, City Hall, and the New York Stock Exchange. Following a 2012 company rebrand, Freshpair promoted National Underwear Day by launching a

pop-up shop Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that last for days to weeks before closing down, often to catch onto a fad or scheduled e ...

near Columbus Circle. In 2013, Freshpair advertised the event in Times Square by attempting to break the Guinness World Record for largest gathering of people in their underwear.

Partnership

Freshpair participates in the annual Underwear Run in Manhattan, sponsored by

Aquaphor Aquaphor is a brand of over-the-counter (OTC) skin care ointments manufactured by Beiersdorf Inc., an affiliate of Beiersdorf AG. Aquaphor is offered in four product ranges: There are two skin protectant ointments.FDA OTC> Aquaphor Original Oi ...

. In 2012, a record-breaking 500 people participated in the Underwear Run's "Celebrate America" theme. In 2013, Freshpair partnered with soccer player

Cristiano Ronaldo Cristiano Ronaldo dos Santos Aveiro (; born 5 February 1985) is a Portuguese professional footballer who plays as a forward and captains the Portugal national team. He is currently a free agent. Widely regarded as one of the greatest p ...

to launch his underwear collection CR7. Ronaldo collaborated with designer

Richard Chai Richard Chai is an American fashion designer. Career Chai creates clothes for an eponymous label. Before launching his own line, he designed for Marc by Marc Jacobs, and Cristiano Ronaldo for two labels, for underwear and socks from 2013 and ...

and Scandinavia manufacturer JBS for each line.

Recognition and awards

2009: Freshpair received the Responsys Lead Forum Award. 2010: Freshpair received the CJYou award for Innovator of the Year. 2011, 2012: made the Hot 100 list by Internet Retailer. 2012: Freshpair received the PivotLink Excellence Award in Marketing Optimization.

References

{{reflist Online retailers of the United States