Free (Natalia Kills Song)
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"Free" is a song by English recording artist
Natalia Kills Natalia Noemi "Teddy" Sinclair (née Cappuccini; born 15 August 1986), is an English singer, songwriter and actress. She has recorded music under various aliases, most famously as Natalia Kills and Verbalicious. She is currently the lead vocali ...
from her debut studio album, '' Perfectionist''. Written by Kills, Jeff Bhasker, Kid Cudi and
No I.D. Ernest Dion Wilson (born June 23, 1971), professionally known as No I.D. (formerly Immenslope), is an American hip hop and R&B producer from Chicago, Illinois. Wilson is also a disc jockey (DJ), music arranger and former rapper, having relea ...
, produced by Bhasker. Lyrically, the song discusses materialism, consumerism, and obsessions with glamour and wealth. It was released digitally in Europe and the US as the album's third single in June 2011. The song was released as the second single in the UK on 11 September 2011.


Background

For the single version,
will.i.am William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...
provided an opening verse and bridge. The single version was the official version on the US release of the album, the UK track listing to be announced. "Free" was released as Kills' second single in the United Kingdom on 11 September 2011, as an iTunes EP featuring both versions with and without
will.i.am William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...
including 2 remixes, and a new magazine-style artwork.
Polydor Records Polydor Records Ltd. is a German-British record label that operates as part of Universal Music Group. It has a close relationship with Universal's Interscope Geffen A&M Records label, which distributes Polydor's releases in the United States. ...
, who represent Kills in the UK, decided against releasing Wonderland as a single in the UK and have instead chosen to promote the album ''Perfectionist'' by releasing "Free" a week before the album's release. "Free" is based around a riff sample taken from
Kate Bush Catherine Bush (born 30 July 1958) is an English singer, songwriter, record producer and dancer. In 1978, at the age of 19, she topped the UK Singles Chart for four weeks with her debut single " Wuthering Heights", becoming the first female ...
's "
Wuthering Heights ''Wuthering Heights'' is an 1847 novel by Emily Brontë, initially published under her pen name Ellis Bell. It concerns two families of the landed gentry living on the West Yorkshire moors, the Earnshaws and the Lintons, and their turbulent re ...
".


Composition

Produced by Jeff Bhasker and co-penned by Kills, Kid Cudi and No I.D., described the song as one of the most fun, breezy songs off of Kills' debut album. "Free" is a dance-pop and synth-pop song with urban club beats with a Euro-friendly synths and impressive guest feature by Will.i.am, Digital Spy added saying: "it certainly ticks many a box on the modern pop song checklist. " Muumuse said the song contains the objectively perfect pop line: "I can look fresh in a potato sack".


Chart performance

"Free" performed better than Kills previous single "Wonderland". In Austria the song reached a peak at number 4, becoming Kills highest-charting single there, it remained it the charts for 17 weeks. The song peaked at number 96 in The Netherlands, and stayed in the charts for 2 weeks. In Germany the song reached number 15 on the charts.


Music video

The
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device ...
for the song was released on
YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
on 6 July 2011. The music video starts with a date, 15 August 2011 (Natalia's birthday) and the word "REC", after it, the song title, "Free". Natalia appears above a television, that transmits an image of
will.i.am William James Adams Jr. (born March 15, 1975), known professionally as will.i.am (pronounced "Will-I-am"), is an American rapper, singer, songwriter and record producer. He is the founding and lead member of the musical group Black Eyed Peas. ...
, while a camera is filming her. The words and phrases "You Can Buy Happiness", "Free", "Perfectionist", "Money Is Everything", "Buy Your Freedom", "You Are What You Wear", "You Are Free", appear throughout the video. A woman appears smoking, a man putting lipstick (AJ English- Model), a naked person removing ripping their clothes with a heel, Kills above motocycles and her in a box filled with
dollar Dollar is the name of more than 20 currencies. They include the Australian dollar, Brunei dollar, Canadian dollar, Hong Kong dollar, Jamaican dollar, Liberian dollar, Namibian dollar, New Taiwan dollar, New Zealand dollar, Singapore dollar, ...
s. Some montages show Kills with a muscular body, a woman with long neck, and with her hair on fire. Kills is also seen surrounded by a woman wearing a suit, with her breasts exposed, the lipstick man, and a couple other people. Another man with long hair, wearing a hat and veil, strips off his clothes. In the last scene of the video, the box is completely filled with dollars, and just after the last word of the song, i.e. "I'm" is sung, we only see Kills' hand with the word "free" written on it.


Alternate version

On 6 September 2011, Kills reported that a new "Free" video was coming soon. The news was also posted alongside a photo, which was presumed to be a still from the new video. On 12 September 2011, the alternate video premiered on
Vevo Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, ...
and was made available to buy on iTunes. This version does not feature will.i.am. It was also announced that a 3D version this video will be played in stores worldwide which display the
Panasonic formerly between 1935 and 2008 and the first incarnation of between 2008 and 2022, is a major Japanese multinational conglomerate corporation, headquartered in Kadoma, Osaka. It was founded by Kōnosuke Matsushita in 1918 as a lightbulb ...
VIERA 3D TVs. Kills premiered the 3D video at the
IFA Premiership The NIFL Premiership, known as the Danske Bank Premiership for sponsorship purposes, and colloquially as the Irish League or Irish Premiership, is a professional association football league which operates as the highest division of the Northe ...
2011 in
Berlin Berlin ( , ) is the capital and List of cities in Germany by population, largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's List of cities in the European Union by population within ci ...
at a Panasonic booth on 2 September. The video opens with Kills getting out of a car. A ripped effect changes the scene to a bedroom. She is later seen surrounded by people putting on her make-up in a rush. The scene then cuts to Kills surrounded by paparazzi. There is also a scene where she is in an alley with falling confetti. The final scene is of Kills in another room with a man applying make-up to her face, another man spraying her hair with hairspray, two body builders in the background and other various people all in a frozen position. After 2 minutes and 40 seconds, the video is cut after the line, "If the bank man calls, just tell him I'm-". Most of the video is in black and white. An extended version of this video is played solely on Panasonic 3D televisions. It features the Panasonic 3D TV set.


Track listing

*Digital download #"Free" featuring will.i.am – 4:29 *UK Digital EP
iTunes UK EP – Natalia Kills "Free".
#"Free" featuring will.i.am – 4.29 #"Free" – 3.57 #"Free" featuring will.i.am ( Moto Blanco Club Mix) – 7:34 #"Free" featuring will.i.am (The Bimbo Jones Radio Edit) – 3:50 *CD single #"Free" feat. will.i.am (Radio Edit) – 4:15 #"Free" feat. will.i.am (The Bimbo Jones Radio Edit) – 3:52


Charts


Year-end charts


Certifications


Release history


References

{{authority control 2011 singles Interscope Records singles Natalia Kills songs Song recordings produced by Jeff Bhasker 2010 songs Songs written by Natalia Keery-Fisher Songs written by No I.D. Songs written by Jeff Bhasker Songs written by Kid Cudi Cherrytree Records singles