Foundation for a Smoke-Free World
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The Foundation for a Smoke-Free World is an organization founded in 2017. It is funded by
Philip Morris International Philip Morris International Inc. (PMI) is an American multinational tobacco company, with products sold in over 180 countries. The most recognized and best selling product of the company is Marlboro. Philip Morris International is often ref ...
, which had initial plans for $80 million in annual funding, with the aim of smoking harm reduction. The current pledge agreement from PMI to the Foundation, modified in September 2020, promises $35 million in funding to the Foundation from 2022 through 2029.Amended and Restated Pledge Agreement
. Foundation for a Smoke-Free World, September 28, 2020. Accessed June 8, 2022.


History

In its first year, the Foundation spent less on
scientific research The scientific method is an empirical method for acquiring knowledge that has characterized the development of science since at least the 17th century (with notable practitioners in previous centuries; see the article history of scientific m ...
than on
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. ...
, but had not yet spent most of its yearly budget.Tess Legg, Michel Legendre and Anna Gilmore
"Paying lip service to publication ethics: scientific publishing practices and the Foundation for a Smoke-Free World"
''
Tobacco Control Tobacco control is a field of international public health science, policy and practice dedicated to addressing tobacco use and thereby reducing the morbidity and mortality it causes. Since most cigarettes and cigars and hookahs contain/use ...
'', 28 April 2021 ().
Its president was
Derek Yach Derek Yach (born 21 November 1955) was the president of the Philip Morris International-funded Foundation for a Smoke-Free World. He is a former employee of the World Health Organization and of PepsiCo. Education He received his MBChB from th ...
, a former
World Health Organization The World Health Organization (WHO) is a specialized agency of the United Nations responsible for international public health. The WHO Constitution states its main objective as "the attainment by all peoples of the highest possible level of ...
(and later PepsiCo) executive. An investigation conducted by ''
Le Monde ''Le Monde'' (; ) is a French daily afternoon newspaper. It is the main publication of Le Monde Group and reported an average circulation of 323,039 copies per issue in 2009, about 40,000 of which were sold abroad. It has had its own website si ...
'' (France), ''The Investigative Desk'' (Netherlands), '' Follow the money'' (Netherlands) and '' Knack'', published in April 2021, suggests that the Foundation for a Smoke-Free World, which is not transparent about the grants it gives to other entities, is a lobbying tool used by Philip Morris International to circumvent the
WHO Framework Convention on Tobacco Control The World Health Organization Framework Convention on Tobacco Control (WHO FCTC) is a treaty adopted by the 56th World Health Assembly held in Geneva, Switzerland on 21 May 2003. It became the first World Health Organization treaty adopted under ...
, whose article 5.3 aims to protect public decisions from tobacco industry lobbying. According to the authors of the investigation, who relied on internal documents of Philip Morris International dated seven years prior in 2014, PMI's strategy consisted of dividing the
tobacco control Tobacco control is a field of international public health science, policy and practice dedicated to addressing tobacco use and thereby reducing the morbidity and mortality it causes. Since most cigarettes and cigars and hookahs contain/use ...
movement (schematically divided between "prohibitionists" and "pragmatists") and bending the WHO in order to promote alternative products (e-cigarettes, heated tobacco, etc.) to cigarettes. Advocacy groups directly or indirectly funded by the Foundation have stated that vaping with electronic cigarettes is a safer choice than smoking cigarettes, regarding the health effects of
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by a virus, the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The first known case was identified in Wuhan, China, in December 2019. The disease quickly ...
. At least one group of researchers who received funding from the Foundation allegedly failed to declare the funding and journals have been accused of neglecting to apply conflict of interest policies.Talha Khan Burki
"Conflicts of interest in tobacco industry-funded research"
''
The Lancet ''The Lancet'' is a weekly peer-reviewed general medical journal and one of the oldest of its kind. It is also the world's highest-impact academic journal. It was founded in England in 1823. The journal publishes original research articles, ...
Oncology'', volume 22, issue 6, page 758, 2021 .
The Center of Excellence for the Acceleration of Harm Reduction (CoEHAR) at the
University of Catania The University of Catania ( it, Università degli Studi di Catania) is a university located in Catania, Sicily. Founded in 1434, it is the oldest university in Sicily, the 13th oldest in Italy, and the 29th oldest university in the world. With a ...
is funded by the Foundation (through an intermediate company named ECLAT SRL) and some of its researchers (such as Riccardo Polosa) published tobacco-related papers without declaring funds received from the Foundation nor conflicts of interest. On October 4, 2022, it was reported that the Agricultural Transformation Initiative (ATI), a subsidiary of FSFW, supported Malawi-based scholars through the ATI Fellowship and Scholarship Fund. Fifteen postgraduate students shared information about their studies while speaking with experts and students at the North Carolina State University’s College of Agriculture and Life Sciences International Programs. The goal of the event was to use what the students learned to help diversify Malawi’s tobacco-reliant agricultural ecosystem.


Criticism

The creation of the Foundation for a Smoke-Free World was met with skepticism by the medical community. The
World Health Organization The World Health Organization (WHO) is a specialized agency of the United Nations responsible for international public health. The WHO Constitution states its main objective as "the attainment by all peoples of the highest possible level of ...
and the
Union for International Cancer Control The Union for International Cancer Control (previously named International Union Against Cancer) or UICC is a non-governmental organisation with some 1,180 member organisations in more than 170 countries. UICC was founded in 1933 and is based i ...
announced that they would not work with the Foundation, and encouraged governments and the public health community to follow their lead. The independence of the Foundation for a Smoke-Free World has been challenged. The Foundation taking funding from Philip Morris International has been criticized by the Campaign for Tobacco-Free Kids,
Action on Smoking and Health Action on Smoking and Health (ASH) is the name of a number of autonomous pressure groups (charities) in the anglosphere that seek to publicize the risks associated with tobacco smoking and campaign for greater restrictions on use and on cigar ...
(ASH),
Corporate Accountability International Corporate accountability is the acknowledgement and assumption of responsibility for the consequences of a company's actions. It can be defined in narrowly financial terms, e.g. for a business to meet certain standards or address the regulatory re ...
and others. Some public health organizations have rejected collaboration with the Foundation. The American Cancer Society stated, "This attempt by Philip Morris International to paint itself as a public health partner is manipulative and dangerous. It is a new twist out of the tobacco industry's deadly playbook, but nobody should be fooled. It's a continuation of a decades-long effort to paint over tobacco's role in spreading death and misery around the globe."


Notes and references

{{Reflist


See also

*
Conflicts of interest in academic publishing Conflicts of interest (COIs) often arise in academic publishing. Such conflicts may cause wrongdoing and make it more likely. Ethical standards in academic publishing exist to avoid and deal with conflicts of interest, and the field continues to ...
*
Disinformation Disinformation is false information deliberately spread to deceive people. It is sometimes confused with misinformation, which is false information but is not deliberate. The English word ''disinformation'' comes from the application of the L ...
*
Electronic cigarette and e-cigarette liquid marketing Electronic cigarettes are marketed to smoking and non-smoking men, women, and children as being safer than cigarettes. E-cigarette businesses have considerably accelerated their marketing spending. All of the large tobacco businesses are engagi ...
* Front organization **
Advancement of Sound Science Center The Advancement of Sound Science Center (TASSC), formerly The Advancement of Sound Science Coalition, was an industry-funded lobby group and crisis management vehicle, and was created in 1993 by Phillip Morris and APCO in response to a 1992 Uni ...
**
Center for Indoor Air Research The Center for Indoor Air Research (often abbreviated CIAR) was a tobacco industry front group established by three American tobacco companies—Altria, Philip Morris, RJR Nabisco, R.J. Reynolds, and Lorillard—in Linthicum, Maryland, in 1988. T ...
**
Tobacco Institute The Tobacco Institute, Inc. was a United States tobacco industry trade group, founded in 1958 by the American tobacco industry. It was dissolved in 1998 as part of the Tobacco Master Settlement Agreement.The Tobacco Institute's headquarters were k ...
*
Funding bias Funding bias, also known as sponsorship bias, funding outcome bias, funding publication bias, and funding effect, refers to the tendency of a scientific study to support the interests of the study's financial sponsor. This phenomenon is recognized ...
*
Manufactured controversy A manufactured controversy (sometimes shortened to manufactroversy) is a contrived disagreement, typically motivated by profit or ideology, designed to create public confusion concerning an issue about which there is no substantial academic dispute ...
* ''
Merchants of Doubt ''Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming'' is a 2010 non-fiction book by American historians of science Naomi Oreskes and Erik M. Conway. It identifies parallels betw ...
'' * Nicotine marketing * Tobacco lobby


External links


Official website

WHO Statement on the foundation

Description on the platform ''Tobacco Tactics''
Tobacco industry associations Foundations based in the United States Organizations established in 2017 2017 establishments in the United States Tobacco in the United States Front organizations