FotoInsight is a digital photo processing service for

Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...

Mac OS Two major famlies of Mac operating systems were developed by Apple Inc. In 1984, Apple debuted the operating system that is now known as the "Classic" Mac OS with its release of the original Macintosh System Software. The system, rebranded "M ...

and

Linux Linux ( or ) is a family of open-source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991, by Linus Torvalds. Linux is typically packaged as a Linux distribution, which ...

users that was founded in 2003 in

Cambridge Cambridge ( ) is a university city and the county town in Cambridgeshire, England. It is located on the River Cam approximately north of London. As of the 2021 United Kingdom census, the population of Cambridge was 145,700. Cambridge bec ...

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...

, and is

Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...

's largest independent

photo printer In computing, a printer is a peripheral machine which makes a persistent representation of graphics or text, usually on paper. While most output is human-readable, bar code printers are an example of an expanded use for printers. Differ ...

Overview

FotoInsight employs over 4,000 staff. across

with over 3

billion Billion is a word for a large number, and it has two distinct definitions: *1,000,000,000, i.e. one thousand million, or (ten to the ninth power), as defined on the short scale. This is its only current meaning in English. * 1,000,000,000,000, i.e ...

photo prints printed annually. FotoInsight's managing director Klaas Brumann owns a controlling interest in the company.

Intel legal threat

In June 2005,

Intel Corp Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 series ...

's UK division threatened

legal action In legal terminology, a complaint is any formal legal document that sets out the facts and legal reasons (see: cause of action) that the filing party or parties (the plaintiff(s)) believes are sufficient to support a claim against the party ...

against FotoInsight for trademark infringement due to FotoInsight's use of the name slogan "The 'INSIDE' format" which Intel argued that it had coined when it started using the

slogan A slogan is a memorable motto or phrase used in a clan, political slogan, political, Advertising slogan, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the publi ...

"Intel Inside" for computers with their processors in 1991. FotoInsight eventually backed down and changed their slogan to "FotoInsight Limited", partly on account of the differences of

trademark law A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others. ...

in over 20 EU member countries in which they were attempting to set up business. In addition, Intel's threat of legal action against FotoInsight resulted in a form of the

Streisand effect Attempts to hide, remove, or censor information often have the unintended consequence of increasing awareness of that information via the Internet. This is called the Streisand effect. It is named after American singer and actress Barbra Streis ...

for FotoInsight and resulted in a large increase of brand recognition, notoriety and business due to the press coverage of the action by Intel.

Google Earth integration

FotoInsight also has the option to take images taken from

Google Earth Google Earth is a computer program that renders a 3D computer graphics, 3D representation of Earth based primarily on satellite imagery. The program maps the Earth by superimposition, superimposing satellite images, aerial photography, and geog ...

and print and ship them in individual photographic prints. FotoInsight also offers the options of taking Photographs from Google Earth and, making them into

postcard A postcard or post card is a piece of thick paper or thin cardboard, typically rectangular, intended for writing and mailing without an envelope. Non-rectangular shapes may also be used but are rare. There are novelty exceptions, such as wood ...

s or

greeting cards A greeting card is a piece of card stock, usually with an illustration or photo, made of high quality paper featuring an expression of friendship or other sentiment. Although greeting cards are usually given on special occasions such as birthdays ...

, using other Google Earth photographs or user supplied

photograph A photograph (also known as a photo, image, or picture) is an image created by light falling on a photosensitive surface, usually photographic film or an electronic image sensor, such as a CCD or a CMOS chip. Most photographs are now create ...

Notes

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External links

FotoInsight Webpage
Companies established in 2003 Companies based in Cambridge Digital photography Intel Printing companies of the United Kingdom

Overview

Intel legal threat

Google Earth integration

See also

Notes

External links