HOME

TheInfoList



OR:

Ford Motor Company of Australia Limited (known by its trading name Ford Australia) is the Australian subsidiary of United States-based automaker
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobi ...
. It was founded in Geelong, Victoria, in 1925 as an outpost of
Ford Motor Company of Canada, Limited Ford Motor Company of Canada, Limited (French: ''Ford du Canada Limitée'') was founded on August 17, 1904, for the purpose of manufacturing and selling Ford automobiles in Canada and the British Empire. It was originally known as the Walkerville W ...
. At that time, Ford Canada was a separate company from Ford USA.
Henry Ford Henry Ford (July 30, 1863 – April 7, 1947) was an American industrialist, business magnate, founder of the Ford Motor Company, and chief developer of the assembly line technique of mass production. By creating the first automobile that ...
had granted the manufacturing rights of Ford motor vehicles in the British Empire (later the Commonwealth), to Canadian investors. Ford Australia's first products were Model T cars assembled from complete knock-down (CKD) kits provided by Ford of Canada. Of the many models that followed, the best known was the
Falcon Falcons () are birds of prey in the genus ''Falco'', which includes about 40 species. Falcons are widely distributed on all continents of the world except Antarctica, though closely related raptors did occur there in the Eocene. Adult falcons ...
produced from 1972 to 2016, originally a US model introduced in Australia in 1960 and eventually adapted to Australian requirements and road conditions.


History


Early developments

On 31 March 1925, Ford announced that its Australian headquarters were to be at Geelong,
Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada * Victoria (mythology), Roman goddess of Victory * Victoria, Seychelle ...
. The first Australian-built Ford was a
Model T The Ford Model T is an automobile that was produced by Ford Motor Company from October 1, 1908, to May 26, 1927. It is generally regarded as the first affordable automobile, which made car travel available to middle-class Americans. The relati ...
launched in June 1925. The improvised production line was in a disused Geelong wool storage warehouse while work was under way on a factory several miles away, in an area later renamed
Norlane Norlane is a northern suburb of Geelong, in Victoria, Australia. Norlane is bordered in the south by Cowies Creek, in the north by Cox Road, in the west by Thompson Road and in the east by Station Street. It is about 7 km from the Geelong ...
. In 1928, the factory switched to the Model A, which was followed in 1932 by the
Ford V8 Ford engines are those used in Ford Motor Company vehicles and in aftermarket, sports and kit applications. Different engine ranges are used in various global markets. 3 cylinder A series of Ford DOHC 12-valve inline-three engines with Twin Ind ...
. In 1934, the company released a
coupé utility A coupé utility is a vehicle with a passenger compartment at the front and an integrated cargo tray at the rear, with the front of the cargo bed doubling as the rear of the passenger compartment. The term originated in the 1930s, where it wa ...
based on the US Model A Ford "Closed Cab Pickup Truck" that had been produced for six years from 1928. The local designer was Ford engineer Louis (Lewis) Bandt. During the Great Depression, banks would not extend credit to farmers to purchase passenger cars, contending they were unnecessary luxuries. However, they would lend money for the purchase of "working" vehicles. The coupé utility fulfilled the need of farmers to have a workhorse which could also be used, as a well-known saying went: "to take the wife to church on Sunday and the pigs to the market on Monday". In 1956, the company bought a large tract of land in the northern
Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
suburb of
Campbellfield Campbellfield is a suburb in Melbourne, Victoria, Australia, north of Melbourne's Central Business District, located within the City of Hume local government area. Campbellfield recorded a population of 4,977 at the 2021 census. History Ca ...
to build the Broadmeadows Assembly Plant, and in July 1961 announced that the new Melbourne factory would become the company headquarters.


End of Australian production

In 2009, the parent Ford company, seeking to avoid the Chapter 11 bankruptcy that had already befallen General Motors and Chrysler, began abandoning overseas projects. By about July 2009, Ford Australia had received permission from Detroit to add a new small car to its Falcon production line. On 23 May 2013, Ford Australia announced that it would leave the Australian market after 88 years due to uncompetitive manufacturing costs and lacklustre sales. The carmaker's annual financial report, for the previous year, showed a loss of A$141 million (£90m/US$136m) after tax for the 2012 financial year. This followed a loss of A$290m in 2011 and a total loss of A$600m over the preceding five years. As a result, 1200 staff would lose their jobs. Ford had two main factories, both in
Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada * Victoria (mythology), Roman goddess of Victory * Victoria, Seychelle ...
: located in the Geelong suburb of
Norlane Norlane is a northern suburb of Geelong, in Victoria, Australia. Norlane is bordered in the south by Cowies Creek, in the north by Cox Road, in the west by Thompson Road and in the east by Station Street. It is about 7 km from the Geelong ...
and the northern Melbourne suburb of Campbellfield. The
Ford Discovery Centre The Ford Discovery Centre was an interactive automobile museum located in Geelong, Victoria, Australia. It was operated by Ford Heritage Ltd, a Not for Profit Trust set up to showcase and preserve the heritage of the Ford Motor Company in Austr ...
, a museum of the history of the Ford Motor Company in Australia that was also located in Geelong, closed; the site was then occupied by
Deakin University Deakin University is a public university in Victoria, Australia. Founded in 1974, the university was named after Alfred Deakin, the second Prime Minister of Australia. Its main campuses are in Melbourne's Burwood suburb, Geelong Waurn Ponds, ...
. From 1972 to 2016, Ford Falcons were fully Australian designed. The company produced the
Territory A territory is an area of land, sea, or space, particularly belonging or connected to a country, person, or animal. In international politics, a territory is usually either the total area from which a state may extract power resources or a ...
SUV A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. There is no commonly agreed-upon definiti ...
, which also ended production in 2016. Production of the Falcon ended with the closure of the Broadmeadows (Campbellfield) and Geelong engine and panel stamping plants. The Geelong factory produced its last Australian-made straight-six and V8 engines on 26 September 2016. Assembly at Broadmeadows concluded on 7 October 2016, ending Ford's 88-year history in Australia. Ford Australia was one of Ford's five product development centres globally. Since the end of factory operations in 2016, it fully imports cars and trucks for the Asia/Pacific region after the closure of its Australian operations. It was expected to retain about 1300 workers in Australia.


Facilities

Ford Australia was also designated as one of five (worldwide) full-service Regional Product Development Centres, specifically for the Asia Pacific and African regions. Products launched so far include the Ford Ikon and Fiesta in India and the
Ford Bantam The Ford Bantam is a coupé utility/ pickup (known in South African English as a ' Bakkie') produced in South Africa. Production of the Bantam spanned three generations, with the vehicle produced in South Africa for sale within the South African m ...
ute and
Ikon iKon (), stylized as iKON, is a South Korean boy band formed in 2015 by YG Entertainment, consisting of six members: Jay, Song, Bobby, DK, Ju-ne and Chan. Originally a seven-piece band, leader B.I departed from the group in June 2019. Ini ...
(a sedan version of the Fiesta) in South Africa, and has also developed the new Ranger. On 24 January 2019, engineers and designers were among more than 100 workers to lose their jobs at Ford in Victoria. About 40 salaried workers, 75 hourly workers and 90 contractors across Ford bases in Broadmeadows, Lara and Geelong would be affected, the company confirmed, as the automaker further consolidated its operations. Ford's engineering work on its Ranger ute and other models "will be led out of the United States", the company said in a statement. Remaining Australian-based engineers would have a "strategic role" in developing a new medium-sized pick-up truck for Ford and the German brand, the automaker said.


Models produced

Ford Australia started by assembling Model Ts. As Ford introduced new models, they were assembled in Australia. During World War II, Ford Australia ceased producing cars to commence military production to support the war effort. After World War II, Ford recommenced assembly of imported Ford models. Initially, they assembled the UK sourced
Pilot An aircraft pilot or aviator is a person who controls the flight of an aircraft by operating its directional flight controls. Some other aircrew members, such as navigators or flight engineers, are also considered aviators, because they a ...
, then a range of British cars, including the
Prefect Prefect (from the Latin ''praefectus'', substantive adjectival form of ''praeficere'': "put in front", meaning in charge) is a magisterial title of varying definition, but essentially refers to the leader of an administrative area. A prefect's ...
, Anglia,
Consul Consul (abbrev. ''cos.''; Latin plural ''consules'') was the title of one of the two chief magistrates of the Roman Republic, and subsequently also an important title under the Roman Empire. The title was used in other European city-states throu ...
, Zephyr and
Zodiac The zodiac is a belt-shaped region of the sky that extends approximately 8° north or south (as measured in celestial latitude) of the ecliptic, the apparent path of the Sun across the celestial sphere over the course of the year. The pat ...
. Ford also assembled the Canadian Ford V8.


Hatchback

The
Ford Laser The Ford Laser is a compact car, originally a subcompact car in the first three generations, which was sold by Ford in Asia, Oceania, and parts of South America and Africa. It has generally been available as a sedan or hatchback, although con ...
was produced in Ford's plant at Homebush West in Sydney, from 1981 until September 1994 when the plant closed, after which they were fully imported from Japan. The Laser was replaced by the
Ford Focus The Ford Focus is a compact car (C-segment in Europe) manufactured by Ford Motor Company since 1998. It was created under Alexander Trotman's Ford 2000 plan, which aimed to globalize model development and sell one compact vehicle worldwide. The ...
in 2002. It is currently offered in sedan and hatchback variants with a 2.0L engine, which is one of the market leaders in sales. The Fiesta, a global Ford product, has also been offered since 2004.


Mid-size

Mid-size cars formerly assembled in Australia included the
Ford Cortina The Ford Cortina is a medium-sized family car that was built initially by Ford of Britain, and then Ford of Europe in various guises from 1962 to 1982, and was the United Kingdom's best-selling car of the 1970s. The Cortina was produced in fiv ...
, Capri and Escort, from the UK. These were adapted for the Australian market: for example, from 1972, the Cortina was available with the option of either a 3.3-litre or 4.1-litre six-cylinder engine, and the Escort could be offered across the range with the Cortina's 2.0-litre motor. In 1977, lack of capacity required the Cortina wagon to be assembled in
Renault Groupe Renault ( , , , also known as the Renault Group in English; legally Renault S.A.) is a French multinational automobile manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufacture ...
's (now long since closed) Australian factory in Heidelberg, Victoria. The Cortina's replacement, the
Mazda 626 __NOTOC__ Year 626 ( DCXXVI) was a common year starting on Wednesday (link will display the full calendar) of the Julian calendar. The denomination 626 for this year has been used since the early medieval period, when the Anno Domini calendar e ...
-based Telstar, was initially assembled in Australia. In 1989 the Telstar sedan was replaced by the locally assembled
Ford Corsair The name Ford Corsair was used both for a car produced by Ford of Britain between 1963 and 1970, and for an unrelated Nissan-based automobile marketed by Ford Australia between 1989 and 1992. Ford Consul Corsair (1963–1965), Ford Corsair V4 (19 ...
which was essentially a rebadged Nissan Pintara. When Nissan shut down its Australian manufacturing operations in 1992 the Telstar nameplate was reintroduced, and as before it was a rebadged and respecced Mazda 626. In 1995 the Telstar was dropped in favour of the Mondeo, imported from
Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...
. Ford Australia dropped the Mondeo in 2001, arguing at the time that the segment of the market in which it competed was in decline, but in 2007, it announced that it would introduce the new Mk IV model in Australia.


Large car

The Ford Falcon was manufactured in Australia to a North American design, with the first model rolling off the production line at Ford's Broadmeadows plant on 28 June 1960. It differed little from the American design apart from conversion to
right hand drive Left-hand traffic (LHT) and right-hand traffic (RHT) are the practices, in bidirectional traffic, of keeping to the left side or to the right side of the road, respectively. They are fundamental to traffic flow, and are sometimes referred to ...
, and the Falcon soon proved unable to cope on harsh Australian roads, sparking a major effort to introduce improvements to its reliability. By the mid-1960s, the car was substantially different from its North American cousin and was offered in sedan, wagon, coupé, utility and panel van styles. Production of the North American Falcon, on which the Falcon was by then loosely based, ended in 1970, obliging Ford Australia to pursue its design independently. The first true all-Australian Ford Falcon was launched as the XA model in June 1972. The XD and XE generation Falcons (1979-1984) followed the styling trends of
Ford Europe Ford of Europe GmbH is a subsidiary company of Ford Motor Company founded in 1967 in Cork, Ireland, with headquarters in Cologne, Germany. History Ford of Europe was founded in 1967 by the merger of Ford of Britain, Ford Germany, and Irish Hen ...
's Granada II model, but were still purely an Australian design from an engineering standpoint and had virtually no parts commonality with the European product. The Falcon had been an Australian "automotive icon" for most of its 56 years in production, playing a prominent part in Australian popular culture and motor racing. Falcons have served as taxis, police cars, family runabouts, and transport for tradespeople. They have been winners many times in the Australian Touring Car Championship and at the annual Bathurst 1000 touring car race, where the Falcon's reputation for engineering excellence was cemented by the early 1970s through the Falcon GT and GTHO "muscle car" variants. Ford manufactured more than four million units between 1960 and 2016, and topped sales charts on many occasions. By 2016 the Falcon line-up was offered only in sedan and utility body styles; in the past, panel vans, station wagons and hardtops had been offered. Falcons had been prominent as taxis in Australia and New Zealand, along with sister car, the Ford Fairlane. Performance variants of the Falcon were used extensively for pursuit work for many years.


Luxury car

Ford Australia produced a range of full-size luxury cars alongside the Falcon for most of its production history. These models were named the Fairlane and the LTD. The first Fairlane, released in 1959, was an Australian-assembled version of the US Fairlane. Assembly of US cars continued until 1967, when Ford Australia designed its own luxury car, the ZA Fairlane. Heavily based on the existing XR Falcon, it had an extended wheelbase, longer boot and modest styling changes. Ford Fairlanes were often preferred vehicles among politicians and businessmen. In 1972 a new model – the LTD – joined the second generation of Fairlanes the LTD. It was in effect a Fairlane with more features such as retractable headlights, a vinyl roof and an even longer wheelbase. From the third generation of Fairlane onwards, the LTD shared the same wheelbase and body as the Fairlane, being marketed as a more luxurious version of the Fairlane rather than being a completely different car. The Fairlane topped Australian luxury car sales for two decades before its gradual downfall started in the late 1980s with the rising importation of European models such as BMW and Mercedes Benz. By the turn of the millennium, the Fairlane had been overtaken by the Holden Statesman in sales. In 2007, Ford Australia announced it would be cancelling further production of the Fairlane and LTD beyond the 2007 model year, citing falling sales and an uncertain future in the full-size luxury market. With the backing of large-volume exports to overseas markets, the Holden Statesman and Caprice then became the sole full-size extended wheelbase luxury models until their demise in 2017.


SUV

Between 2004 and 2016, the Ford Territory had been built on the same production line as the Falcon. The Territory (technically a crossover) had regularly been the most popular SUV in Australia.4WD Of The Year 2004 – Vehicle Tests – Overlander 4WD Magazine – Australia's leading four wheel drive magazine


Vehicle range


Current vehicle range

* Ford Mustang * Ford Puma *
Ford Escape The Ford Escape is a compact crossover SUV sold by Ford since 2000 over four generations. The first generation was jointly developed with Mazda which also created the Mazda Tribute and Mercury Mariner as the twin model. Second generations of t ...
*
Ford Everest The Ford Everest is a mid-size SUV produced by Ford Motor Company since 2003. Developed and destined mainly for the Asia-Pacific region with production centered in Thailand, the first-generation Everest is based on the Mazda-based Ford Ranger ...
*
Ford Ranger Ford Ranger is a nameplate that has been used on multiple model lines of pickup trucks sold by Ford worldwide. The nameplate has been used for distinct model lines of vehicles worldwide since 1982 from the compact and mid-size pickup category. ...
*
Ford Transit Custom The Ford Transit Custom is a mid-sized, front wheel drive van produced by Ford Europe since 2012. It is the smaller version of the Ford Transit Mk.8. As with the rest of the Transit lineup, the more luxurious passenger versions were branded Tour ...
* Ford Transit


Former vehicle range

* Ford Fiesta (2004–2022) *
Ford Focus The Ford Focus is a compact car (C-segment in Europe) manufactured by Ford Motor Company since 1998. It was created under Alexander Trotman's Ford 2000 plan, which aimed to globalize model development and sell one compact vehicle worldwide. The ...
(2003–2022) *
Ford Mondeo The Ford Mondeo is a large family car manufactured by Ford since 1993. The first Ford model declared as a " world car", the Mondeo was intended to consolidate several Ford model lines worldwide (the European Sierra, the Telstar in Asia and Aus ...
(2007–2020) *
Ford Ecosport The Ford EcoSport (pronounced ) is a subcompact crossover SUV (B-segment) manufactured by Ford. The first-generation model was developed and built in Brazil by Ford Brazil since 2003, at the Camaçari plant. The second-generation model was laun ...
(2013–2020) * Ford Endura (2018–2020) * Ford Falcon (1960–2016) * Ford Territory (2004–2016) * Ford Fairlane (1967–2007) *
Ford Courier Ford Courier is a model nameplate used by Ford since the early 1950s. First used in North America for a sedan delivery, the Courier nameplate has seen use worldwide for multiple types of vehicles. The Courier nameplate was also used by Ford for ...
(1973–2007) *
Ford Ka The Ford Ka is a small car manufactured by Ford Motor Company from 1996 to 2016 as a city car and from 2016 to 2021 as a subcompact car. It entered its second generation in 2008, produced by Fiat in Tychy, Poland. A third generation was introduce ...
(1999–2003) *
Ford Telstar The Ford Telstar is an automobile that was sold by Ford in Asia, Australasia and Africa, comparable in size to the European Ford Sierra and the North American Ford Tempo. It was progressively replaced by the Ford Mondeo. It was named after the Te ...
(1982—1994) *
Ford Laser The Ford Laser is a compact car, originally a subcompact car in the first three generations, which was sold by Ford in Asia, Oceania, and parts of South America and Africa. It has generally been available as a sedan or hatchback, although con ...
(1981—1994) *
Ford Corsair The name Ford Corsair was used both for a car produced by Ford of Britain between 1963 and 1970, and for an unrelated Nissan-based automobile marketed by Ford Australia between 1989 and 1992. Ford Consul Corsair (1963–1965), Ford Corsair V4 (19 ...
(1989—1992) * Ford Meteor (1981–1987) *
Ford Cortina The Ford Cortina is a medium-sized family car that was built initially by Ford of Britain, and then Ford of Europe in various guises from 1962 to 1982, and was the United Kingdom's best-selling car of the 1970s. The Cortina was produced in fiv ...
(1964–1982) * Ford Escort (1970–1981) * Ford Capri (1969–1972)


Sponsorships

Ford Australia is a major sponsor of the Geelong Football Club. The sponsorship agreement was first signed in 1925, making it one of the longest sporting sponsorships in the world. Ford Australia is a partner of
Deakin University Deakin University is a public university in Victoria, Australia. Founded in 1974, the university was named after Alfred Deakin, the second Prime Minister of Australia. Its main campuses are in Melbourne's Burwood suburb, Geelong Waurn Ponds, ...
, funding the Ford Australia Women in STEAM Scholarship.


References


External links

* {{Authority control * Australian subsidiaries of foreign companies Car manufacturers of Australia Heritage-listed buildings in Melbourne Manufacturing plants in Melbourne Motor vehicle manufacturers of Australia Vehicle manufacturing companies established in 1925 Australian companies established in 1925