For Your Consideration is a heading frequently used in advertisements in

entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...

trade Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market. An early form of trade, barter, saw the direct excha ...

publications such as ''

Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

, Backstage,'' and ''

The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly larg ...

'', as well as

outdoor advertising Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes pla ...

, direct mailers, and events in

Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...

. They are specifically directed towards members of awards voting groups in the entertainment industry, like the

Academy of Motion Picture Arts and Sciences The Academy of Motion Picture Arts and Sciences (AMPAS, often pronounced ; also known as simply the Academy or the Motion Picture Academy) is a professional honorary organization with the stated goal of advancing the arts and sciences of motio ...

that annually presents the

Academy Awards The Academy Awards, better known as the Oscars, are awards for artistic and technical merit for the American and international film industry. The awards are regarded by many as the most prestigious, significant awards in the entertainment ind ...

celebrating the best in motion pictures, or the Academy of Television Arts & Sciences which presents the Primetime Emmy Awards for

television Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertisin ...

. Each year television studios and the

television network A television network or television broadcaster is a telecommunications network for distribution of television program content, where a central operation provides programming to many television stations or pay television providers. Until the mid- ...

s spend large sums of money on For Your Consideration ads extolling the alleged virtues of their films or programs released over the previous year. In recent years, these ads have begun to appear online at websites popular with voting members of the applicable academies. In the mid-1990s, in addition to print advertising, networks began releasing special editions of their programming to allow voters a chance to review the content before casting their votes. Mailing

DVD The DVD (common abbreviation for Digital Video Disc or Digital Versatile Disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any kind ...

sets to Emmy voters became a common practice; clever packaging has been credited with garnering Emmy nominations for otherwise forgotten programs, and the ever-increasing complexity of mailers has been likened to an arms race. Some studios, however, have begun moving their content online to lessen environmental impact and avoid the high cost of postage. Online applications have their own benefits: In 2009 Showtime launched a password-protected site that allowed voters to download streaming video of "For Your Consideration" programming to mobile devices. AMPAS added a streaming option on their website for film screeners in 2019.

References

Advertising slogans Academy Awards Primetime Emmy Awards English phrases Film advertising material Television_terminology {{film-term-stub