Food challenges, such as the gallon challenge or the saltine cracker challenge, are specific challenges or competitions involving food. Milk chugging is a popular

competitive eating Competitive eating, or speed eating, is an activity in which participants compete against each other to eat large quantities of food, usually in a short time period. Contests are typically eight to ten minutes long, although some competitions c ...

challenge on college campuses, and was promoted by MTV's Jackass in the early 2000s via their various food skits. With the rise of the Internet, Internet phenomena have increasingly spread through chain emails, YouTube, and

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

, encouraging people to "challenge" their friends by spreading the message to others, as well as creating viral Internet memes. Some "challenges" on the internet can seriously harm participants. The

cinnamon challenge The cinnamon challenge is a viral internet food challenge. Participants film themselves eating a spoonful of ground cinnamon in under 60 seconds without drinking anything, with the video being uploaded to the Internet as evidence. The challenge ...

, a dare to attempt to eat a specified amount of ground cinnamon within a minute, has a strong risk of people gagging on cinnamon inhaled into the lungs. In July 2015, a four-year-old boy died of asphyxiation after ingesting cinnamon.

References

{{Challenges Challenges Competitive eating Internet memes

See also

References