Follow Your Heart is a

vegan Veganism is the practice of abstaining from the use of animal product—particularly in diet—and an associated philosophy that rejects the commodity status of animals. An individual who follows the diet or philosophy is known as a vegan. ...

and

vegetarian Vegetarianism is the practice of abstaining from the consumption of meat (red meat, poultry, seafood, insects, and the flesh of any other animal). It may also include abstaining from eating all by-products of animal slaughter. Vegetariani ...

food company that began in 1970 as a restaurant in

Canoga Park, California Canoga Park is a neighborhood in the San Fernando Valley region of the City of Los Angeles, California. Before the Mexican–American War, the district was part of a rancho, and after the American victory it was converted into wheat farms and the ...

. In 1977, they began selling Vegenaise, an egg-free mayonnaise substitute whose name is a

portmanteau A portmanteau word, or portmanteau (, ) is a blend of wordsLos Angeles earthquake, but remained in business.

Food lines

The company developed a line of its own

vegetarian food Vegetarian cuisine is based on food that meets vegetarian standards by not including meat and animal tissue products (such as gelatin or animal-derived rennet). Lacto-ovo vegetarianism (the most common type of vegetarianism in the Western wo ...

. One of its first successes was Vegenaise, which became the best-selling vegan mayonnaise replacement in the US, invented by co-founder Bob Goldberg. Up to fifty million gallons of it are produced annually, and the product is also sold in various alternate forms, including soy-free (where the soy is replaced with pea protein powder). They developed a line of deli products, first available commercially in 1988 after a local grocer asked the restaurant to begin packaging its tofu salads for them to put out for sale, focused on plant-based replacements for more traditional non-vegan foods. sliced cheese replacements mirroring the flavors of various types of cheese. Its products are sold in 23 countries, with a turnover of about $50 million in revenues per year. In 2015, Follow Your Heart was named the company of the year by PETA. That year the company also partnered with musician

Lil B Brandon Christopher McCartney (born August 17, 1989), professionally known as Lil B and as his alter ego The BasedGod, is an American rapper. Lil B has recorded both solo and with Bay Area group The Pack. His solo work spans several genres, i ...

to produce an app of Follow Your Heart-inspired emojis; the company's mascot is itself named VegEmoji. In February 2021, Follow Your Heart was acquired by the European food company,

Danone Danone S.A. () is a French multinational food-products corporation based in Paris. It was founded in Barcelona, Spain. It is listed on Euronext Paris where it is a component of the CAC 40 stock market index. Some of the company's products are ...

References

External links

* {{url, https://followyourheart.com/ 1970 establishments in California Vegan restaurants in the United States Veganism in the United States Vegetarian companies and establishments of the United States