Florida Aquarium
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The Florida Aquarium is a 501(c)(3)
non-profit organization A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
, publicly operated institution located in downtown Tampa,
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
,
United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
. It is a large scale, aquarium and is accredited by the
Association of Zoos and Aquariums The Association of Zoos and Aquariums (AZA), originally the American Association of Zoological Parks and Aquariums, is an American 501(c)(3) nonprofit organization founded in 1924 and dedicated to the advancement of zoos and public aquariums in ...
. This means they are a leader in conservation and education, supporting programs for wildlife and having a strong educational component in the forms of summer camps, school trips, etc. The facility is home to more than 7,000 aquatic plants and animals from
Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, and to ...
and all over the world. The facility is located in the
Channel District Channel District is a residential neighborhood in the City of Tampa that includes an entertainment complex, just east of Downtown Tampa, Florida. It is bordered by Ybor Channel on the east and Garrison Channel on the south. Channelside is a nick ...
of Downtown Tampa. The Florida Aquarium opened in March 1995 as a privately funded entity and became a public-private partnership when the city of Tampa assumed responsibility for its debt in 1999. On April 18, 2012, the AIA's Florida Chapter placed the Florida Aquarium on its list of ''Florida Architecture: 100 Years. 100 Places''. On May 8, 2017, it was announced that the aquarium hired Roger Germann as its new president and CEO. Germann came from the
John G. Shedd Aquarium Shedd Aquarium (formally the John G. Shedd Aquarium) is an indoor public aquarium in Chicago, Illinois, in the United States. Opened on May 30, 1930, the aquarium was for some time the largest indoor facility in the world. Today it holds about ...
in Chicago, where he was executive vice president for 16 years, and also served on the advisory board of the EPA Great Lakes National Program Office.


History

Before the Florida Aquarium was constructed in Channelside of Downtown Tampa, it was formally known as the Clearwater Marine Science Center located on
Clearwater Beach Clearwater Beach includes a resort area and a residential area on a barrier island in the Gulf of Mexico in Pinellas County on the west-central coast of Florida. Located just west over the Intracoastal Waterway by way of the Clearwater Memorial ...
. It wasn’t until 1992 that the Tampa City Council accepted the Florida Aquarium’s proposed plan to begin construction in its new downtown location. The Florida Aquarium was largely constructed using borrowed money amid inflated projections that high attendance and ticket sales would pay off the incurred debt. However, after the aquarium opened in March 1995, the number of visitors and
tourists Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism mo ...
fell well below expectations. The aquarium fell into financial debt. In response to the crisis, the city of Tampa took over The Florida Aquarium's
mortgage A mortgage loan or simply mortgage (), in civil law jurisdicions known also as a hypothec loan, is a loan used either by purchasers of real property to raise funds to buy real estate, or by existing property owners to raise funds for any ...
and debt in 1999.
Managers Management (or managing) is the administration of an organization, whether it is a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business. Management includes the activities o ...
at the institution were forced to lay off or demote roughly one-third of the aquarium's total staff. Though it struggled in its early years, The Florida Aquarium reinvented itself and made entertainment a key aspect of its mission, incorporating fun and exciting ways to instil strong messages about the importance of Florida's natural resources and educating 100,000 school children each year. Jeff Swanagan became CEO of the Florida Aquarium in 1998 and is credited with turning around the troubled institution. Swanagan loosened the aquarium's previous emphasis on science and Florida wildlife. He introduced several new exhibits featuring
flora Flora is all the plant life present in a particular region or time, generally the naturally occurring (indigenous (ecology), indigenous) native plant, native plants. Sometimes bacteria and fungi are also referred to as flora, as in the terms '' ...
and
fauna Fauna is all of the animal life present in a particular region or time. The corresponding term for plants is ''flora'', and for fungi, it is ''funga''. Flora, fauna, funga and other forms of life are collectively referred to as ''Biota (ecology ...
from other regions of the world to attract new and returning visitors to the aquarium. New exhibitions overseen by Swanagan included the "Dragons Down Under", which features
leafy sea dragon The leafy seadragon (''Phycodurus eques'') or Glauert's seadragon, is the only member of the genus ''Phycodurus'' and is a marine fish in the family Syngnathidae, which includes seadragons, pipefish, and seahorses. It is found along the sou ...
s that are native to the waters off Australia; an
albino Albinism is the congenital absence of melanin in an animal or plant resulting in white hair, feathers, scales and skin and pink or blue eyes. Individuals with the condition are referred to as albino. Varied use and interpretation of the term ...
alligator An alligator is a large reptile in the Crocodilia order in the genus ''Alligator'' of the family Alligatoridae. The two extant species are the American alligator (''A. mississippiensis'') and the Chinese alligator (''A. sinensis''). Additiona ...
; and an exhibit featuring snakes and
bat Bats are mammals of the order Chiroptera.''cheir'', "hand" and πτερόν''pteron'', "wing". With their forelimbs adapted as wings, they are the only mammals capable of true and sustained flight. Bats are more agile in flight than most ...
s called "Frights of the Forest". A sting ray was even nicknamed "Roseanne Barb" by a
marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...
department in an attempt to attract attention to the aquarium. Under Swanagan, The Florida Aquarium was able to return to financial stability. The aquarium was able to pay off approximately $3 million in debt by 2002. He was also able to slash the annual subsidy provided to the aquarium from the city of Tampa from $1.1 million to $700,000. The number of visitors to the Florida Aquarium also rose during Swanagan's tenure as CEO. Total yearly attendance rose from 545,000 visitors to a record high of 620,000 in 2002. Jeff Swanagan departed The Florida Aquarium in 2002 to become the first president of
Georgia Aquarium Georgia Aquarium is a public aquarium in Atlanta, Georgia, United States. It exhibits hundreds of species and thousands of animals across its seven major galleries, all of which reside in more than of water. It was the largest aquarium in the wo ...
. Thom Stork became President and CEO following Swanagan's departure for Georgia and continued the financial successes of his predecessor. In 2005, under Stork, The Florida Aquarium added Explore A Shore, a 2-acre outdoor, water adventure play area for children adjacent to the Caribbean Cantina. Average time spent at the aquarium doubled and response to the new water adventure zone was excellent. In the fall of 2008, The Florida Aquarium took one of its four galleries, Sea Hunt, and transformed the subdued gallery into the vibrant and interactive, Ocean Commotion gallery. Ocean Commotion brought high technology into an Aquarium for the first time, using "smart wi-fi' that was location-aware to transmit additional content and information directly to a guest's smartphone. In 2011, The Florida Aquarium added large sand tiger sharks to its signature exhibit, the Coral Reef, which holds 500,000 gallons of natural saltwater (delivered by barge 4 times a year) and moved their popular Dive with the Sharks program from Shark Bay to the Coral Reef with the new sand tiger sharks. Following 11 consecutive years of financial stability and operating in the black, the aquarium plans expansions over several phases for the future. The expansion includes new, state-of-the-art classrooms, changing exhibit space, an off-site rehabilitation and research facility and an exciting event center for hosting conventions, seminars, weddings and other special events. While The Florida Aquarium is best known as a world-class attraction in downtown Tampa, Florida, the aquarium is also an established education resource having had its 1-Millionth student in 2011 and a research and conservation facility with current projects on coral propagation, underwater archaeology and sea turtle rescue and rehabilitation. A new gallon exhibit named "Heart of the Sea" opened during the fall of 2018, introducing animals such as
southern stingray The southern stingray (''Hypanus americanus'') is a whiptail stingray found in tropical and subtropical waters of the Western Atlantic Ocean from New Jersey to southern Brazil. It has a flat, diamond-shaped disc, with a mud brown, olive, and gre ...
s,
Atlantic goliath grouper The Atlantic goliath grouper or itajara (''Epinephelus itajara''), formerly known as the jewfish, is a saltwater fish of the grouper family and one of the largest species of bony fish. The species can be found in the west ranging from northeaste ...
s,
tarpon Tarpons are fish of the genus ''Megalops''. They are the only members of the family Megalopidae. Of the two species, one (''M. atlanticus'') is native to the Atlantic, and the other (''M. cyprinoides'') to the Indo-Pacific Oceans. Species a ...
,
bonnethead shark The bonnethead (''Sphyrna tiburo''), also called a bonnet shark or shovelhead, is a small member of the hammerhead shark genus ''Sphyrna'', and part of the family Sphyrnidae. It is an abundant species in the littoral zone of the North Atlantic ...
s and
Kemp's ridley sea turtle Kemp's ridley sea turtle (''Lepidochelys kempii''), also called the Atlantic ridley sea turtle, is the rarest species of sea turtle and is the world's most endangered species of sea turtle. It is one of two living species in the genus '' Lepido ...
s to the aquarium's collections. For the first time, the habitat featured television cameras in the water, so that visitors could see the sea life from unique perspectives.


Exhibits

The Florida Aquarium's exhibits are laid out to show the journey of a drop of water from one of Florida's many fresh-water springs out to the open waters of the
Gulf of Mexico The Gulf of Mexico ( es, Golfo de México) is an ocean basin and a marginal sea of the Atlantic Ocean, largely surrounded by the North American continent. It is bounded on the northeast, north and northwest by the Gulf Coast of the United ...
. Exhibits include a large simulated wetlands exhibit located under a tall glass
atrium Atrium may refer to: Anatomy * Atrium (heart), an anatomical structure of the heart * Atrium, the genital structure next to the genital aperture in the reproductive system of gastropods * Atrium of the ventricular system of the brain * Pulmona ...
, a simulated
beach A beach is a landform alongside a body of water which consists of loose particles. The particles composing a beach are typically made from rock, such as sand, gravel, shingle, pebbles, etc., or biological sources, such as mollusc sh ...
, and a
coral reef A coral reef is an underwater ecosystem characterized by reef-building corals. Reefs are formed of colonies of coral polyps held together by calcium carbonate. Most coral reefs are built from stony corals, whose polyps cluster in groups. C ...
community housed in a tank. The newest section is Waves of Wonder and Heart of the Seas gallery, which replaced the OceanCommotion section.


Coral Reef Research

Over the course of 250 years, the state of Florida has seen 50% of its coral disappear, due to pollution, climate change, human contact, bleaching, and now the idiopathic disease known as Stony Coral Tissue Loss Disease (SCTLD) that is killing the U.S.'s only inshore reef tract, spanning almost the entirety of it, and affecting 22 different species of stony corals to the point of suffering complete mortality. To fight this loss, and attempt to save the coral – of extreme importance to the well-being of the state - the Florida Aquarium has joined a consortium led by the University of Miami, including NOVA Southeastern University, coral conservation organization SECORE International, and the Phillip and Patricia Frost Museum. The goal is to restore 125 acres of coral reef by planting 150,000 coral colonies, including five species of coral, by 2022. In 2020, Florida Aquarium was the first to ever successfully reproduce Ridged Cactus Coral. Scientists are now taking care of the reproduced coral and discovering for the first time basic information on their biology.


Education

The mission statement of the Florida Aquarium is to "entertain, educate and inspire stewardship of the natural environment.". One way they accomplish this is through their educational programming. Several times a year adults can attend Evening Tide Talks, which are lectures given by renowned scientists, photographers, explorers, and researchers. Complimentary food, beer, and wine are provided for attendees.


Teachers and Schools

The Aquarium offers field trips, traveling programs, and teacher workshops. Teachers are able to attend the aquarium for free in order to prepare for a field trip. The Aquarium also provides teaching materials that are designed to meet specific Sunshine State Standards/ FCAT Benchmarks. These materials were developed for grades Pre-K through 8 and consist of pre and post lessons, scavenger hunts, and lab programs.


Youth and Families

Kids and families can enjoy birthday parties, sleepovers, Scout programs, homeschool programs, and Aquatots. Aquatots is a program built for children 3–5 years old that they attend with a parent or guardian. It is "designed to encourage interaction with parent and child through story time, craft making, activity center play and touring the aquarium".


Camps

The Aquarium offers both School Year Camps and Summer Camps. School Year Camps coincide with holidays that take place in Hillsborough County during the school year. Children grades K-5 can enjoy activities such as science experiments, aquarium hikes, crafts, and animal encounters. Summer Camps, referred to as Aqua Camps, are available for people ages 3–18. They are centered around animals and their natural environments and include plenty of animal encounters and hands-on learning.


Virtual Offerings

New to the aquarium are its virtual education programs including Virtual School Year Programs, Virtual Scouts, Virtual Homeschool, Virtual AquaTots, and Virtual Discoveries in STEM. The school year programs are for students of all ages. The Virtual Scouts align with the Girl Scouts, Cub Scouts, and Scouts BSA programs. The Virtual Homeschool features classes available for homeschool students ages 6-14, and the AquaTots is a preschool program for kids ages 3-5.


References


External links

* * {{HCFPEI Aquaria in Florida Buildings and structures in Tampa, Florida Tourist attractions in Tampa, Florida 1995 establishments in Florida Zoos established in 1995