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Flanderization is the process through which a fictional character's essential traits are exaggerated over the course of a serial work. The term ''flanderization'' was coined by
TV Tropes TV Tropes is a wiki website that collects and documents descriptions and examples of plot conventions and devices, which it refers to as tropes, within many creative works. Since its establishment in 2004, the site has shifted focus from coveri ...
in reference to
Ned Flanders Nedward "Ned" Flanders Jr. is a fictional character in the animated television series ''The Simpsons'', voiced by Harry Shearer and first appearing in the series premiere episode "Simpsons Roasting on an Open Fire." He is the good-natured, ch ...
of ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer Simpson, Homer, Marge ...
'', who was caricatured over the show's run from a friendly and good-hearted neighbor who was religious among other characteristics into a dogmatic, evangelical " bible-thumper". Flanderization has been analysed as an aspect of serial works, especially television comedies, that demonstrates a work's gradual decline.


Definition and etymology

Flanderization is the process through which a single element of a character's personality, often an originally mild element, is inflated in importance over the course of a work until it becomes their primary defining characteristic. The term was coined by
TV Tropes TV Tropes is a wiki website that collects and documents descriptions and examples of plot conventions and devices, which it refers to as tropes, within many creative works. Since its establishment in 2004, the site has shifted focus from coveri ...
, a
wiki A wiki ( ) is an online hypertext publication collaboratively edited and managed by its own audience, using a web browser. A typical wiki contains multiple pages for the subjects or scope of the project, and could be either open to the pub ...
focused on popular culture, in reference to the character of
Ned Flanders Nedward "Ned" Flanders Jr. is a fictional character in the animated television series ''The Simpsons'', voiced by Harry Shearer and first appearing in the series premiere episode "Simpsons Roasting on an Open Fire." He is the good-natured, ch ...
. Flanders himself is a complex example of flanderization, having undergone the process in the middle seasons of the show before once again returning to a similar portrayal to his original one. Originating as "perhaps the only genuinely well-meaning, good-natured person in Springfield", Flanders was originally intended to be an ideal ("annoyingly perfect") neighbor who served as a contrast and foil for Homer Simpson. As a devoutly religious and church-going man, his faith was intended to serve as a contrast to Homer's lack of religious sophistication. However, over the course of the show's run, Flanders was simplified into a religious fundamentalist whose Christianity was his primary defining characteristic. While flanderization is primarily discussed in the context of fictional characters, it has also been applied to real people and historical events.


Examples

Flanderization is a widespread phenomenon in serialized fiction. In its originating show of ''
The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer Simpson, Homer, Marge ...
'', it has been discussed both in the context of Ned Flanders and as relating to other characters;
Lisa Simpson Lisa Marie Simpson is a fictional character in the animated television series ''The Simpsons''. She is the middle child and most accomplished of the Simpson family. Voiced by Yeardley Smith, Lisa was born as a character in '' The Tracey Ullman ...
has been discussed as a classic example of the phenomenon, having been even more flanderized than Flanders himself. The specific case of Ned Flanders has been discussed as a symptom of the general decline of ''The Simpsons'', once one of the most popular sitcoms in television history and once known for how dynamic its characters were. Other works have also been criticized for flanderization. Several characters in the American version of '' The Office'', such as Kevin Malone, have been referred to by the term. '' Family Guy'' has also been highlighted as a prominent example, particularly with the characters of
Brian Brian (sometimes spelled Bryan in English) is a male given name of Irish and Breton origin, as well as a surname of Occitan origin. It is common in the English-speaking world. It is possible that the name is derived from an Old Celtic word me ...
and Peter Griffin. Other television shows criticized for flanderization include ''
SpongeBob SquarePants ''SpongeBob SquarePants'' (or simply ''SpongeBob'') is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. It chronicles the adventures of the title character ...
'', ''
Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo Coun ...
'', and ''
Dragon Ball Super is a Japanese manga series written by Akira Toriyama and illustrated by Toyotarou. A sequel to Toriyama's original Dragon Ball (manga), ''Dragon Ball'' manga, it follows the adventures of Goku and friends during the ten-year timeskip after ...
''. Though the primary reference for flanderization is in television, other fictional media can also have characters exhibit flanderization. Many film characters have been described as being flanderized in a sequel or franchise compared to their original portrayal. Flanderization in cinema is particularly prevalent in
horror films Horror is a film genre that seeks to elicit fear or disgust in its audience for entertainment purposes. Horror films often explore dark subject matter and may deal with transgressive topics or themes. Broad elements include monsters, apoc ...
, especially
slasher films A slasher film is a genre of horror films involving a killer stalking and murdering a group of people, usually by use of bladed or sharp tools like knife, chainsaw, scalpel, etc. Although the term "slasher" may occasionally be used informally as a ...
. Flanderization has also been described as a pitfall for
tabletop role-playing games A tabletop role-playing game (typically abbreviated as TRPG or TTRPG), also known as a pen-and-paper role-playing game, is a form of role-playing game (RPG) in which the participants describe their characters' actions through speech. Participa ...
, where complex characters are often played for long periods of time by amateur writers. The practice of building roleplay characters around single quirks has been mentioned as a frequent cause of flanderization. As well as
player characters A player character (also known as a playable character or PC) is a fictional character in a video game or tabletop role-playing game whose actions are controlled by a player rather than the rules of the game. The characters that are not control ...
,
non-player characters A non-player character (NPC), or non-playable character, is any character in a game that is not controlled by a player. The term originated in traditional tabletop role-playing games where it applies to characters controlled by the gamemaster o ...
in role-playing games are frequently flanderized, due to the need for a single
game master A gamemaster (GM; also known as game master, game manager, game moderator, referee, or storyteller) is a person who acts as an organizer, officiant for regarding rules, arbitrator, and moderator for a multiplayer role-playing game. They are m ...
to play multiple characters. Flanderization has also been discussed in the context of real-world phenomena, such as
subcultures A subculture is a group of people within a culture that differentiates itself from the parent culture to which it belongs, often maintaining some of its founding principles. Subcultures develop their own norms and values regarding cultural, pol ...
that are flanderized by the mainstream culture into simpler and more accessible forms; one example of this is the beatnik stereotype of the Beat Generation. Another example of real-world flanderization is the tendency for musicians, especially those associated with social media such as
TikTok TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes. TikTok is an international version o ...
and
SoundCloud SoundCloud is an online audio distribution platform and music sharing website that enables its users to upload, promote, and share audio. Founded in 2007 by Alexander Ljung and Eric Wahlforss, SoundCloud is one of the largest music streaming s ...
, to simplify their musical personas after finding some commercial success. Musicians accused of flanderization include
Lil Pump Gazzy Garcia (born August 17, 2000), better known professionally as Lil Pump, is an American rapper. He is one of the most prominent artists of the SoundCloud rap scene and is known for his minimalist music and hyperactive public persona. Li ...
,
Lil Yachty Miles Parks McCollum (born August 23, 1997), known professionally as Lil Boat, is an American rapper, singer, songwriter, and producer. He first gained recognition on the internet in 2015 for his singles "One Night" and "Minnesota" (featuring ...
, and
Flo Milli Tamia Monique Carter (born January 9, 2000), known professionally as Flo Milli, is an American rapper. She rose to prominence after her songs " Beef FloMix" and "In the Party" went viral on the social media platform TikTok, eventually leading th ...
.


Interpretation

Flanderization has been described as symptomatic of a decline in writing quality. It has been used as an argument against making sequels for a work and described as "a lesson for other shows" whose characters have not gone through the process. Some works have consciously attempted to avoid flanderization, such as ''
Rick and Morty {{Infobox television , image = Rick and Morty title card (cropped).png , alt = , caption = , genre = {{Plainlist, * Animated sitcom * Adult animation * Science fiction * Black comedy * ...
''. The specific case of Ned Flanders attracts special attention. Debate exists over whether Flanders is a consistently flanderized character or whether he later returned to a more complex, dynamic portrayal. The appropriateness of the term "flanderization" has also been disputed, as many characters in ''The Simpsons'' have undergone the caricaturizing process, and Flanders himself may not be the most extreme case. Flanders' shifting portrayal has also been controversial as representative of a shift in media portrayals of religious people. As both the primary representative of Christianity on ''The Simpsons'' and as one of the most significant Christian fictional characters in the world, the simplification of Ned Flanders as a character has been the subject of criticism, study, and reinterpretation.


See also

*
Characterization Characterization or characterisation is the representation of persons (or other beings or creatures) in narrative and dramatic works. The term character development is sometimes used as a synonym. This representation may include direct methods ...
*
Jumping the shark The idiom "jumping the shark" was coined in 1985 by Jon Hein in response to a 1977 episode from the fifth season of the American sitcom ''Happy Days'', in which Fonzie (Henry Winkler) jumps over a shark while on water-skis. The phrase is pej ...
* Loss (comic) *
Radicalization Radicalization (or radicalisation) is the process by which an individual or a group comes to adopt increasingly views in opposition to a political, social, or religious status quo. The ideas of society at large shape the outcomes of radicalizat ...
*
Typecasting In film, television, and theatre, typecasting is the process by which a particular actor becomes strongly identified with a specific character, one or more particular roles, or characters having the same traits or coming from the same social or ...
* Stock character


References


External links


Flanderization
on
TV Tropes TV Tropes is a wiki website that collects and documents descriptions and examples of plot conventions and devices, which it refers to as tropes, within many creative works. Since its establishment in 2004, the site has shifted focus from coveri ...
{{The Simpsons Internet slang Television criticism The Simpsons Media analysis Popular culture studies