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Fire insurance marks are metal plaques marked with the emblem of the insurance company which were affixed to the front of insured buildings as a guide to the insurance company's
fire brigade A fire department (American English) or fire brigade (Commonwealth English), also known as a fire authority, fire district, fire and rescue, or fire service in some areas, is an organization that provides fire prevention and fire suppression se ...
. These identification marks were used in the eighteenth and nineteenth century in the days before municipal
fire services A fire department (American English) or fire brigade (Commonwealth English), also known as a fire authority, fire district, fire and rescue, or fire service in some areas, is an organization that provides fire prevention and fire suppression se ...
were formed. The UK marks are called 'Fire insurance plaques'. The first to use the mark was the
Sun Fire Office Sun Alliance Group plc was a large insurance business with its main offices in the City of London and later Horsham. It was created in 1959 by the merger of Sun Insurance, founded in 1710, and Alliance Assurance founded in 1824. In 1996 Sun Alli ...
which was established in 1710. Some period specimens remain on historical buildings in the older areas of
Britain Britain most often refers to: * The United Kingdom, a sovereign state in Europe comprising the island of Great Britain, the north-eastern part of the island of Ireland and many smaller islands * Great Britain, the largest island in the United King ...
's and
America The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
's cities and larger towns. Cast metal plaques were made of iron,
lead Lead is a chemical element with the symbol Pb (from the Latin ) and atomic number 82. It is a heavy metal that is denser than most common materials. Lead is soft and malleable, and also has a relatively low melting point. When freshly cut, ...
, or sometimes brass. Embossed sheet metal signs were also made, as well as flat enamel signs – the latter mostly in
Continental Europe Continental Europe or mainland Europe is the contiguous continent of Europe, excluding its surrounding islands. It can also be referred to ambiguously as the European continent, – which can conversely mean the whole of Europe – and, by ...
in the later 19th century. Period specimens may have high value among
antiques An antique ( la, antiquus; 'old', 'ancient') is an item perceived as having value because of its aesthetic or historical significance, and often defined as at least 100 years old (or some other limit), although the term is often used loosely ...
collectors, leading to illicit creation of fakes. Also,
nostalgic Nostalgia is a sentimentality for the past, typically for a period or place with happy personal associations. The word ''nostalgia'' is a learned formation of a Greek compound, consisting of (''nóstos''), meaning "homecoming", a Homeric wo ...
reproductions have been made since the early 20th century for decorative purposes.


By location


British

For most of the 18th century, each insurance company maintained its own fire brigade, which extinguished fires in those buildings insured by the company and, in exchange for a fee to be paid later, in buildings insured by other companies. By 1825, fire marks served more as advertisements than as useful identifying marks; some insurance companies no longer issued fire marks, and those that did sometimes left them up after a policy had expired. Successive combinations of fire brigades led to virtually the entire city of London being put under the protection of the
London Fire Engine Establishment The London Fire Brigade (LFB) is the fire and rescue service for London, the capital of the United Kingdom. It was formed by the Metropolitan Fire Brigade Act 1865, under the leadership of superintendent Eyre Massey Shaw. It has 5,992staff, in ...
, which fought not only the fires of policy holders but those of nonsubscribers, the reason being that fires in uninsured buildings could rapidly spread to insured buildings. The
Museum of English Rural Life The Museum of English Rural Life, also known as The MERL, is a museum, library and archive dedicated to recording the changing face of farming and the countryside in England. The museum is run by the University of Reading, and is situated in Red ...
has a collection of 100 fire insurance marks from around England. An
urban myth An urban legend (sometimes contemporary legend, modern legend, urban myth, or urban tale) is a genre of folklore comprising stories or fallacious claims circulated as true, especially as having happened to a "friend of a friend" or a family m ...
around fire marks claimed that if a building was not insured with the fire mark of a particular fire brigade or a company they had a reciprocal agreement with, they would let the building burn. However, following a review of contemporary evidence, it has been argued that this was not the case in the vast majority of fire incidents, and fire brigades would attempt to extiguish any fire regardless of insurance status due to threats to nearby structures, financial incentives and the publicity it gained.


American

Fire insurance has over 200 years of history in America. The early fire marks of Benjamin Franklin's time can still be seen on some Philadelphia buildings as well as in other older American cities. Subscribers paid fire fighting companies in advance for fire protection and in exchange would receive a fire mark to attach to their building. The payments for the fire marks supported the fire fighting companies.
Volunteer fire department A volunteer fire department (VFD) is a fire department of volunteers who perform fire suppression and other related emergency services for a local jurisdiction. Volunteer and retained (on-call) firefighters are expected to be on call to respon ...
s were also common in the United States, and some fire insurers contributed money to these departments and awarded bonuses to the first fire engine arriving at the scene of a fire.


Australian

Fire insurance companies began operating in the Australian colonies in the early part of the 19th century. They were both Australian and foreign, principally British, owned. The Union Assurance Company of Sydney and The Australasian Fire and Life Assurance Company are both recorded as having offices in George Street, Sydney in 1836. The Sydney Fire Insurance Company was established in 1844 at 468 George Street Sydney. It issued for display at the company’s fire insured properties a mark in copper with the company name with the image of a golden fleece, being at that time in the New South Wales colony a symbol of safety and security. A rare and original plaque from the 1840s is on display at the historic Darling House, The Rocks, the current property having been constructed in this colonial precinct 1842. In Melbourne, the Collingwood Fire Insurance Company (with a paid up capital of 200 000 pounds) was operating in Gertude Street,
Collingwood, Victoria Collingwood is an inner-city suburb in Melbourne, Victoria, Australia, 3km north-east of Melbourne's Central Business District, located within the City of Yarra local government area. Collingwood recorded a population of 9,179 at the 2021 cen ...
in 1854. Fire brigades in metropolitan areas were organised much along the same lines as in the United Kingdom and the United States and were funded by the insurance companies. Likewise the companies issued fire marks to be affixed to buildings to indicate where there were risks for which they had underwritten policies. Such fire marks were commonly made of
tinplate Tinplate consists of sheets of steel coated with a thin layer of tin to impede rusting. Before the advent of cheap milled steel, the backing metal was wrought iron. While once more widely used, the primary use of tinplate now is the manufacture ...
,
cast iron Cast iron is a class of iron– carbon alloys with a carbon content more than 2%. Its usefulness derives from its relatively low melting temperature. The alloy constituents affect its color when fractured: white cast iron has carbide impuri ...
and
lead Lead is a chemical element with the symbol Pb (from the Latin ) and atomic number 82. It is a heavy metal that is denser than most common materials. Lead is soft and malleable, and also has a relatively low melting point. When freshly cut, ...
. At least one company, the
Norwich Union Norwich Union was the name of insurance company Aviva's British arm before June 2009. It was originally established in 1797. It was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. On 29 April 2008, Aviva ...
, issued "fire marks" printed on
calico Calico (; in British usage since 1505) is a heavy plain-woven textile made from unbleached, and often not fully processed, cotton. It may also contain unseparated husk parts. The fabric is far coarser than muslin, but less coarse and thick than ...
for use in rural areas. They were to be fixed on hay ricks, corn stacks and shearing sheds on the theory that they would indicate to arsonists that the owner was insured and would not be out of pocket should the property be destroyed by fire. One feature of the insurance company funding of fire brigades survives in some Australian states and territories in the 21st century in that the fire brigade services are principally funded by a "fire service levy" or tax applied to all property insurance policies issued within a state.


Styles and materials

File:InsuranceMarksBedfordMuseum.JPG, Embossed sheet metal British specimens in a museum exhibit File:Fire plaque - geograph.org.uk - 1176120.jpg, Cast lead British fire mark with stamped serial number File:Fire Insurance Co. of Baltimore Firemark.jpg, A classic American design in painted cast iron, likely a decorative reproduction File:Banzarova19a.JPG, Stamped brass Russian specimen File:Bampton TownHall FireMark east.jpg, Cast brass British specimen. (In this case, ''1836'' is a ''year'' date rather than a serial number.) File:Feuerversicherungs-Schild.jpg, A German enamel sign type File:Reale mutua assicurazioni lanzo.jpg, A stamped brass Italian fire plaque File:Fire insurance mark (Fire Association Of Philadelphia) - Joseph Allen Skinner Museum - DSC04470.JPG, An American cast iron specimen File:Pomerania (na chacie w muzeum wsi slowinskiej).jpg, Polish enamel sign type written in
German German(s) may refer to: * Germany (of or related to) **Germania (historical use) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizens of Germany, see also German nationality law **Ge ...
. File:Fire plaque - geograph.org.uk - 1143597.jpg, Painted metal British specimen File:Fire insurance plaque, High Street - geograph.org.uk - 1201347.jpg, Unusual British specimen possibly made of painted terra cotta File:Arkhangelsky Insurance.jpg, Unusual cement Russian specimen File:AllianceInsuranceMark.JPG, Embossed sheet brass British fire plaque with black painted details. (Flat sheet metal emblems may be called ''fire plaques''.) File:Fire Marks at Philadelphia Contributionship.jpg, Interior decoration with a collection of
Philadelphia Contributionship The Philadelphia Contributionship for the Insurance of Houses from Loss by Fire is the oldest property insurance company in the United States. It was organized by Benjamin Franklin in 1752, and incorporated in 1768. The Contributionship's build ...
fire marks. Cast metal four-hand-carry emblems affixed to wooden shields which were numbered. File:Bath ... GUARDIAN fire insurance mark. - Flickr - BazzaDaRambler.jpg, British lead mark shown close-up and in context as seen from the pavement (visible between the two windows) File:Baltimore Equitable Insurance Firemark.jpg,
Gold leaf Gold leaf is gold that has been hammered into thin sheets (usually around 0.1 µm thick) by goldbeating and is often used for gilding. Gold leaf is available in a wide variety of karats and shades. The most commonly used gold is 22-kara ...
embellished
Baltimore Equitable Society Baltimore Equitable Insurance also known as the Baltimore Equitable Society, until 2003 was located at the original headquarters of the Eutaw Savings Bank, is a historic bank building located at Baltimore, Maryland, United States. Originally built ...
example. Unusually, the company still makes such fire marks and issues them to customers who want them.


See also

*
Property insurance Property insurance provides protection against most risks to property, such as fire, theft and some weather damage. This includes specialized forms of insurance such as fire insurance, flood insurance, earthquake insurance, home insurance, or ...
*
Salvage Corps Salvage Corps came into existence in the 19th century. With the growth of cities, fires and insurance, underwriters in several cities established fire fighting services to reduce losses. As municipal fire brigades became more competent in the 20t ...


External links


The Addis CollectionFire Mark Circle of the AmericasFire Marks Collection at the Missouri History Museum


References

{{DEFAULTSORT:Fire Insurance Marks History of firefighting Property insurance