Film tourism, or film induced tourism, is a specialized or niche form of

tourism Tourism is travel for pleasure or business; also the theory and practice of touring (disambiguation), touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tour (disambiguation), tours. Th ...

where visitors explore locations and destinations which have become popular due to their appearance in

films A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmospher ...

and

television series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed be ...

. The term also encompasses tours to

production studio A production company, production house, production studio, or a production team is a studio that creates works in the fields of performing arts, new media art, film, television, radio, comics, interactive arts, video games, websites, music, and vi ...

s as well as movies or television-related parks. This is supported by several regression analyses that suggest a high correlation between destinations taking a proactive approach in order to encourage producers/studios to film at their location, and the tourism success in the area after the release of the movie. This is consistent with induced demand theory. When the supply increases, in the form of media exposure to areas that were not regarded as tourist hotspots, the number of visitors increases, even though the majority of these new visitors would not have necessarily visited these areas previously. This is exemplified by a Travelsat Competitive Index study that indicated that in 2017 alone, approximately 80 million tourists made the decision to travel to a destination based primarily on its feature in a television series or film. This figure has doubled since 2015.

Overview

Film-induced tourism is one of the fastest-growing sectors in tourism currently. It emerged as a prominent form of tourism in the 1990s. Before its emergence as a unique driver of the tourism industry, there were brief mentions of the phenomenon of film tourism by academics and anecdotal mentions. In 1996, the British Tourism Association became the first tourism agency to capitalize on film tourism by publishing a map of

Great Britain Great Britain is an island in the North Atlantic Ocean off the northwest coast of continental Europe. With an area of , it is the largest of the British Isles, the largest European island and the ninth-largest island in the world. It ...

with movie locations marked on it. This increasing popularity of film tourism is due to the rise of international travel, the rapid growth of the entertainment industry, and cult-like celebrity status. For destinations, films provide long-term tourism revenue. The appearance of a particular area in a film or television can have a huge effect on the number of visitors of an already existing place and create a new kind of tourism to the area and generate a boost for the local economy. On average, a film can increase tourism and revenue by almost 31%. In

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island coun ...

, fans of The Lord of The Rings movie series visit New Zealand, where most of the movie scenes were shot. The movies increased the annual tourist influx to New Zealand from US$1.7 million in 2000 to US$2.4 million in 2004, a 40 percent surge. In

Britain Britain most often refers to: * The United Kingdom, a sovereign state in Europe comprising the island of Great Britain, the north-eastern part of the island of Ireland and many smaller islands * Great Britain, the largest island in the United King ...

, the

Alnwick Castle Alnwick Castle () is a castle and country house in Alnwick in the English county of Northumberland. It is the seat of the 12th Duke of Northumberland, built following the Norman conquest and renovated and remodelled a number of times. It is a G ...

, where the scenes for the movie

Harry Potter ''Harry Potter'' is a series of seven fantasy novels written by British author J. K. Rowling. The novels chronicle the lives of a young wizard, Harry Potter, and his friends Hermione Granger and Ron Weasley, all of whom are students at ...

were shot had experienced a 120% increase in visitor numbers which brought an estimated £9 million worth tourist revenue to the area. One of the most prominent examples of film-induced demand is

London King's Cross railway station King's Cross railway station, also known as London King's Cross, is a passenger railway terminus in the London Borough of Camden, on the edge of Central London. It is in the London station group, one of the busiest stations in the United Kin ...

, which was made famous for featuring a fictional section known as platform 9 3/4 in the Harry Potter movie series, first appearing in ''

Harry Potter and the Philosopher's Stone ''Harry Potter and the Philosopher's Stone'' is a 1997 fantasy novel written by British author J. K. Rowling. The first novel in the ''Harry Potter'' series and Rowling's debut novel, it follows Harry Potter (character), Harry Potter, a youn ...

''. This fictional location was made into a real attraction in order to entice tourists to visit the train station, and a Harry Potter souvenir shop was constructed to capitalise on the increased interest in the series and the station.

Locations

Notable movie and television series filming locations that have become popular tourist destinations because of that include: {, class="wikitable" , - ! Movie/ TV series !Location!! City or country , - , ''The Lord of the Rings'' , , ,

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England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe ...

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Sex and the City ''Sex and the City'' is an American romantic comedy-drama television series created by Darren Star for HBO. An adaptation of Candace Bushnell's newspaper column and 1996 book anthology of the same name, the series premiered in the United Stat ...

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Game of Thrones ''Game of Thrones'' is an American fantasy drama television series created by David Benioff and D. B. Weiss for HBO. It is an adaptation of '' A Song of Ice and Fire'', a series of fantasy novels by George R. R. Martin, the fir ...

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Iceland Iceland ( is, Ísland; ) is a Nordic island country in the North Atlantic Ocean and in the Arctic Ocean. Iceland is the most sparsely populated country in Europe. Iceland's capital and largest city is Reykjavík, which (along with its ...

Dubrovnik Dubrovnik (), historically known as Ragusa (; see notes on naming), is a city on the Adriatic Sea in the region of Dalmatia, in the southeastern semi-exclave of Croatia. It is one of the most prominent tourist destinations in the Mediterranea ...

, - , Dimmuborgir; Mývatn; Grjótagjá; Reynisfjara{{Cite web, last=Torfadóttir, first=Áslaug, date=2019-04-28, title=Top Game Of Thrones Iceland Shooting Locations - Our Guide, url=https://www.icelandtravel.is/blog/top-game-of-thrones-shooting-locations-in-iceland/, access-date=2020-09-10, website=Iceland Travel, language=en-US ,

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Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Veg ...

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Downton Abbey ''Downton Abbey'' is a British historical drama television series set in the early 20th century, created and co-written by Julian Fellowes. The series first aired in the United Kingdom on ITV on 26 September 2010 and in the United States o ...

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Broadchurch ''Broadchurch'' is a British crime drama television series broadcast on ITV for three series between 2013 and 2017. It was created by Chris Chibnall, who acted as an executive producer and wrote all 24 episodes and produced by Kudos in asso ...

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Indiana Jones and the Last Crusade ''Indiana Jones and the Last Crusade'' is a 1989 American action- adventure film directed by Steven Spielberg, from a story co-written by executive producer George Lucas. It is the third installment in the ''Indiana Jones'' franchise and a s ...

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Jordan Jordan ( ar, الأردن; tr. ' ), officially the Hashemite Kingdom of Jordan,; tr. ' is a country in Western Asia. It is situated at the crossroads of Asia, Africa, and Europe, within the Levant region, on the East Bank of the Jordan Rive ...

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Salzburg Salzburg (, ; literally "Salt-Castle"; bar, Soizbuag, label=Austro-Bavarian) is the fourth-largest city in Austria. In 2020, it had a population of 156,872. The town is on the site of the Roman settlement of ''Iuvavum''. Salzburg was founded ...

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

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Ischia Ischia ( , , ) is a volcanic island in the Tyrrhenian Sea. It lies at the northern end of the Gulf of Naples, about from Naples. It is the largest of the Phlegrean Islands. Roughly trapezoidal in shape, it measures approximately east to ...

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...

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Monty Python and the Holy Grail ''Monty Python and the Holy Grail'' is a 1975 British comedy film satirizing the Arthurian legend, written and performed by the Monty Python comedy group ( Graham Chapman, John Cleese, Terry Gilliam, Eric Idle, Terry Jones, and Michael Pa ...

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Mehrangarh Fort Mehrangarh Fort covers an area of 1,200 acres (486 hectares) in Jodhpur, Rajasthan, India. The complex is located on a hilltop around 122 metres above the surrounding plain, and was constructed by Rajput ruler Rao Jodha, though most of the exi ...

Jodhpur Jodhpur (; ) is the second-largest city in the Indian state of Rajasthan and officially the second metropolitan city of the state. It was formerly the seat of the princely state of Jodhpur State. Jodhpur was historically the capital of the ...

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References

Cultural tourism Popular culture

Overview

Locations

See also

References