Femina (South Africa)
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''Femina'' was a
women's magazine This is a list of women's magazines from around the world. These are magazines that have been published primarily for a readership of women. Currently published *'' 10 Magazine'' (UK - distributed worldwide) *'' Al Jamila'' (Saudi Arabia) *''All ...
that was published in
South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South Atlantic and Indian Oceans; to the north by the neighbouring countri ...
from 1982 to 2010. It was marketed toward older women, and for a time it was one of the leading special-interest magazines in South Africa. In the late 2000s the magazine was affected by the
Great Recession The Great Recession was a period of marked general decline, i.e. a recession, observed in national economies globally that occurred from late 2007 into 2009. The scale and timing of the recession varied from country to country (see map). At ...
, but they were also struggling to compete in the market—partially owing to the proliferation of localised editions of international magazines. It ceased publication in March 2010 due to a decrease in both sales and advertising revenue. The April 2010 issue was the final one. ''Femina'' was originally published by Republican Press in
Durban Durban ( ) ( zu, eThekwini, from meaning 'the port' also called zu, eZibubulungwini for the mountain range that terminates in the area), nicknamed ''Durbs'',Ishani ChettyCity nicknames in SA and across the worldArticle on ''news24.com'' from ...
. Associated Magazines in
Cape Town Cape Town ( af, Kaapstad; , xh, iKapa) is one of South Africa's three capital cities, serving as the seat of the Parliament of South Africa. It is the legislative capital of the country, the oldest city in the country, and the second largest ...
acquired ''Femina'' in the late 1980s, and published their first issue in April 1988. The magazine was later published by Raphaely Kuhnel Publishing (also of Cape Town), which sold it in 2006 to
Media24 Media24 is the print media division of the South African media company Naspers. It controls Naspers' newspaper and magazine Southern African publishing and printing activities, including Internet publishing of the 24.com collection of web portal ...
(part of the
media conglomerate A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, theme parks, or the Internet. According to the ...
Naspers Naspers Limited is a South African multinational internet, technology and multimedia holding company headquartered in Cape Town, with interests in online retail, publishing and venture capital investment. Naspers' principal shareholder is its ...
). At the time of ''Femina''s closure, Media24 was the predominant publisher of consumer magazines in South Africa. Its other women's magazines included '' Fair Lady'', ''
Sarie ''Sarie'' is a South African women's magazine, written in Afrikaans. It is published by Media24, and is their oldest publication for women, first published in 1949 under the title ''Sarie Marais''. Based in Cape Town, it is the most popular ...
'', and ''True Love''. As of 1992, editor-in-chief
Jane Raphaely Jane Raphaely (born 30 July 1937) is a British-born South Africa South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa. It is bounded to the south by of coastline that stretch along the South ...
was also chief editor of the South African edition of ''
Cosmopolitan Cosmopolitan may refer to: Food and drink * Cosmopolitan (cocktail), also known as a "Cosmo" History * Rootless cosmopolitan, a Soviet derogatory epithet during Joseph Stalin's anti-Semitic campaign of 1949–1953 Hotels and resorts * Cosmopoli ...
''. Features editor and columnist Laura Twiggs also presented a weekly chat show on the arts for Fine Music Radio in Cape Town.


See also

* List of magazines in South Africa *
List of women's magazines This is a list of women's magazines from around the world. These are magazines that have been published primarily for a readership of women. Currently published *'' 10 Magazine'' (UK - distributed worldwide) *'' Al Jamila'' (Saudi Arabia) *''All ...
*
Media of South Africa The mass media in South Africa has a large mass media sector and is one of Africa's major media centres. While South Africa's many broadcasters and publications reflect the diversity of the population as a whole, the most commonly used language i ...


References


Further reading

* {{cite book, title=Advertising in Developing and Emerging Countries: The Economic, Political and Social Context , editor-last=Alozie, editor-first=Emmanuel C., publisher=Routledge, year=2011, isbn=978-0-566-09174-2, oclc=953858445 1982 establishments in South Africa 2010 disestablishments in South Africa Defunct magazines published in South Africa English-language magazines published in South Africa Magazines established in 1982 Magazines disestablished in 2010 Mass media in Cape Town Women's magazines