Fathead is a brand name of life-sized, precision-cut vinyl wall graphics manufactured by Fathead LLC. Fathead LLC is a privately held company based in

Detroit Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at th ...

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...

. The ownership group is led by

Dan Gilbert Daniel Gilbert (born January 17, 1962) is an American billionaire businessman, investor, and philanthropist. He is the co-founder and majority owner of Rocket Mortgage, founder of Rock Ventures, and owner of the National Basketball Association' ...

, who is chairman and founder of

Quicken Loans Rocket Mortgage, LLC (formerly known as Quicken Loans LLC) is a mortgage loan provider. It is headquartered in the One Campus Martius building in the financial district of Downtown Detroit, Michigan. In January 2018, the company became the larg ...

, and also Majority Owner of the

Cleveland Cavaliers The Cleveland Cavaliers (often referred to as the Cavs) are an American professional basketball team based in Cleveland. The Cavaliers compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference (NBA), Ea ...

. Fathead categories include Real.Big, Fathead Jr., Fathead Customs, Fathead Tradeables, Fathead Teammate, Fathead Skins, and SM/ART across 650 officially licensed brands. The products are high-definition wall graphics of professional athletes, animated heroes, entertainment characters, team helmets and logos. The graphics are constructed of vinyl and a low-tack adhesive.

History

In 2006, a group of investors, led by

, founder of

, purchased Fathead, Inc. Fathead was brought to Gilbert's attention by the company's president Todd Lunsford, then

’ Chief Marketing Officer, after Todd's son saw a commercial and wanted to order a Tom Brady Fathead. Today, Fathead, LLC is one of the threads in a large family of properties in the sports and entertainment market, including the

National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United S ...

, the

American Hockey League The American Hockey League (AHL) is a professional ice hockey league based in the United States and Canada that serves as the primary Minor league#Ice hockey, developmental league for the National Hockey League (NHL). Since the 2010–11 AHL se ...

Cleveland Monsters The Cleveland Monsters are a professional ice hockey team in the American Hockey League (AHL). The team began play in 2007 as the Lake Erie Monsters and since 2015 has served as the top affiliate of the Columbus Blue Jackets of the National Hock ...

Quicken Loans Arena Rocket Mortgage FieldHouse is a multi-purpose arena in Cleveland, Ohio. The building is the home of the Cleveland Cavaliers of the National Basketball Association (NBA) and the Cleveland Monsters of the American Hockey League (AHL). It also serv ...

, Xenith, Xeko and Veritix.

Awards and Recognitions

* Named in Internet Retailer Hot 100 Retail Web Sites of 2008 * Named in Internet Retailer Hot 100 Retail Web Sites of 2009 * Named in Internet Retailer Top 500 of 2010 * Named in Detroit Free Press Top Work Places of 2010 * Named in Detroit Free Press Top Work Places of 2011 * Named in Detroit Free Press Top Work Places of 2012 * Named in Detroit Free Press Top Work Places of 2013 * Named in Internet Retailer as a Top 10 Mobile Site and Hot 100 Online Retail Site for 2014

References

External links

Official Fathead Website
{{Authority control Printing companies of the United States Companies based in Detroit Rock Ventures