Far Coast is

The Coca-Cola Company The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrup ...

's entry into the specialty coffee, tea and premium roast & ground coffee category. ''Coca-Cola'' officially launched the Far Coast brand in 2006 with the opening of four "concept stores" in

Toronto Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...

Oslo Oslo ( , , or ; sma, Oslove) is the capital and most populous city of Norway. It constitutes both a county and a municipality. The municipality of Oslo had a population of in 2022, while the city's greater urban area had a population ...

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, and

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

. The stores, which have subsequently closed, were used for the purpose of conducting market and consumer research before the brand was fully commercialized in the early part of 2008. All Far Coast coffee blends are independently certified Fair Trade, Rainforest Alliance, or organic by the

OCIA The Organic Crop Improvement Association (OCIA) is a member-owned, non-profit organization, which provides research, education and certification services to organic growers, processors and handlers around the world. OCIA certifies and verifies f ...

. Recently Far Coast was featured as the Official Brewed Beverage of the Vancouver

2010 Winter Olympic Games )'' , nations = 82 , athletes = 2,626 , events = 86 in 7 sports (15 disciplines) , opening = February 12, 2010 , closing = February 28, 2010 , opened_by = Governor General Michaëlle Jean , cauldron = Catriona Le May DoanNancy Greene Wayne G ...

. The brand's coffees, teas and cocoa were served at all Olympic venues, including the Vancouver and Whistler Athlete's Villages, where Far Coast displayed their locally designed outdoor tables and chairs made out of reclaimed pine destroyed by the

Mountain Pine Beetle The mountain pine beetle (''Dendroctonus ponderosae'') is a species of bark beetle native to the forests of western North America from Mexico to central British Columbia. It has a hard black exoskeleton, and measures approximately , about the siz ...

. During the Games, all Far Coast products were served in a 100% compostable cup, lid, and hot beverage sleeve - an Olympic Games first. In Canada, Far Coast is served in a number of high traffic venues, including the

CN Tower The CN Tower (french: Tour CN) is a concrete communications and observation tower in downtown Toronto, Ontario, Canada. Built on the former Railway Lands, it was completed in 1976. Its name "CN" referred to Canadian National, the railway c ...

Ontario Place Ontario Place is an entertainment venue, event venue, and park in Toronto, Ontario, Canada. The venue is located on three artificial landscaped islands just off-shore in Lake Ontario, south of Exhibition Place, and southwest of Downtown Toronto. ...

, and nationwide at Cineplex Entertainment theatres. Far Coast items are now on sale on spreadthered.ca and it appears the website has been removed indicating a possible discontinuation of the product line.

References

External links

The Launch of Far Coast
Coca-Cola brands {{Food-company-stub

See also

References

External links