Fair trade cocoa
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Fair trade cocoa is an agricultural product harvested from a cocoa tree using a certified process which is followed by cocoa farmers, buyers, and chocolate manufacturers, and is designed to create sustainable incomes for farmers and their families. Companies that use fair trade certified cocoa to create products can advertise that they are contributing to social, economic, and environmental sustainability in agriculture.


Background

In the 1990s, exactly 1 percent of the world's cocoa was produced on small, family managed farms, primarily in West Africa and Latin America. Local collectors and intermediaries purchase and transport the cocoa to exporters and processors. Many farmers are unaware of the final destination and value of their cocoa. Low prices and increasing need for fertilizer often created labor shortage, leading to slave labor in many West African countries with cocoa production. Fair trade cocoa certification was created to overcome these problems. The first
fair trade certification A fair trade certification is a product certification within the market-based movement fair trade. The most widely used fair trade certification is FLO International's, the International Fairtrade Certification Mark, used in Europe, Africa, Asi ...
of a cocoa product was arranged by the Max Havelaar Foundation of the Netherlands in 1994. The product was Green & Black's Maya Gold Chocolate, which was made with cocoa from Belize. The Max Havelaar Foundation was also the first Fairtrade Certification Mark. The Dutch foundation has now incorporated itself into
Fairtrade International Fairtrade International, or Fairtrade Labelling Organizations International e.V. is a product-oriented multistakeholder group aimed at promoting the lives of farmers and workers through trade. Fairtrade's work is guided by a global strategy fo ...
(FLO), a nonprofit organization with 25 member countries that use fair trade certification labels. In 2002, Fair Trade USA, which at that time had been incorporated into Fair Trade International (FLO), started certifying fair trade cocoa products sold in the United States. In September 2011, Fair Trade USA split from Fair Trade International (FLO). In 2001, the issue of forced labour in cocoa production was brought to the public's attention by a series of articles published in the United States by Sudarsan Raghavan, Sumana Chaterjee, and the Knight Ridder news agency. They included interviews with victims of child trafficking for cocoa production. Noting that the United States has laws against importing goods produced using slave labor, Congressman Eliot Engel and Senator
Tom Harkin Thomas Richard Harkin (born November 19, 1939) is an American lawyer, author, and politician who served as a United States senator from Iowa from 1985 to 2015. A member of the Democratic Party, he previously was the U.S. representative for Io ...
proposed to enact a “slave-free” label for chocolate. The United States cocoa industry lobbied against this, and the mandatory labeling proposal was reduced to a voluntary system. Under this system, known as the
Harkin–Engel Protocol The Harkin–Engel Protocol, sometimes referred to as the Cocoa Protocol, is an international agreement aimed at ending the worst forms of child labor (according to the International Labour Organization's Convention 182) and forced labor (acc ...
, chocolate producers pledged that by 1 July 2005, they would use "standards... consistent with applicable federal law, that ensure cocoa beans and their derivative products have been produced without the worst forms of child labor." A major study of the issue in 2016, published in ''Fortune'' magazine in the U.S., concluded that approximately 2.1 million children in West Africa "still do the dangerous and physically taxing work of harvesting cocoa". The report was doubtful as to whether the situation can be improved. "According to the 2015 edition of the Cocoa Barometer, a biennial report examining the economics of cocoa that’s published by a consortium of nonprofits, the average farmer in Ghana in the 2013–14 growing season made just 84¢ per day, and farmers in Ivory Coast a mere 50¢. That puts them well below the World Bank’s new $1.90 per day standard for extreme poverty, even if the 13% rise in the price of cocoa the previous year is factored in. And in that context the challenge of eradicating child labor feels immense, and the chocolate companies’ newfound commitment to expanding the investments in cocoa communities not quite sufficient.... 'Best-case scenario, we’re only doing 10% of what's needed.' Getting that other 90% won't be easy. 'It's such a colossal issue,' says Sona Ebai, who grew up farming cocoa in Cameroon and is the former secretary general of the Alliance of Cocoa Producing Countries. 'I think child labor cannot be just the responsibility of industry to solve. I think it's the proverbial all-hands-on-deck: government, civil society, the private sector.' He pauses, taking in his own thought for a moment. 'And there, you really need leadership.'"


Fair trade cocoa criteria

Although the criteria for fair trade cocoa certification vary amongst different organizations, the following criteria are standard: # Fair Trade standards assist farmers to organize as cooperatives and associations so they can earn fair prices for their products. # Fair Trade certification organizations regularly inspect cocoa producers to ensure that they meet child labor standards. Fair Trade acts immediately when infractions are found to protect the children involved and secure their safety. # Fair Trade standards promote environmental sustainability in producing cocoa crops. They prohibit the use of dangerous agro-chemicals and GMOs. # The Fair Trade price guarantees that farmers are paid a sustainable price for their product. In cocoa cooperatives, buyers also contribute money to community development, allowing cocoa farmers to increase product quality, build infrastructure, train workers, bring safe drinking water to their communities and establish local health clinics and schools.


Fair trade cocoa products in the United States

As of 2010, there were 62 cocoa-growing cooperatives in the US fair trade system. The producers supplying the U.S. fair trade cocoa are located in Bolivia, Côte d'Ivoire, Dominican Republic, Ecuador, Ghana, Panama and Peru. In 2010, the amount of fair trade certified cocoa and chocolate products in the United States increased drastically, with a 67 percent increase from 2009. However, this is a small percentage of the total market for cocoa products. Also, in the USA products which have as little as 11% fair trade-produced cocoa can be labelled as ''Fair Trade Chocolate''. In some cases, if other ingredients besides cocoa are fair trade, the amount of fair trade cocoa may be less. In January 2010, Kit Kat converted its Kit Kat bar to use fair trade certified cocoa.


Economic impact


Additional income for farmers

Typically, the farmers who grow the cocoa beans only receive 3.2% of the price of the final cocoa bar. In Ghana and the Ivory Coast, the two largest contributors of chocolate in the world, farmers will make as little $0.50 per day and the majority of their income is dependent on cocoa farming. In the past thirty years, cocoa prices have been as low as $714 per ton in 2000 to as high as $3,775 per ton in spring of 2011. Although the market price of cocoa fluctuates, fair trade certification has created a minimum price for which the cocoa farmers must be paid per ton. The farmers receive either the market price or the fair trade minimum, whichever is higher. In January 2011, Fairtrade International (FLO) created an international standard for the minimum price fair trade cocoa farmers receive per ton of cocoa. It was increased from $1600 to $2000 per metric ton of cocoa. The minimum price set by Fair Trade ensures a consistent minimum wage for farmers. This gives farmers financial stability and the ability to plan for future events. This consumption smoothing yields to a better quality of life for the farmers and their families. Additionally, the cocoa farmers average age is increasing, currently sitting at about 50 years old. Few young people want to stay in the industry as the wages are so poor they are looking elsewhere for work. By increasing their wages through Fair Trade practices, younger generations are encouraged to stay and the industry can continue to produce. Without increasing income, the chocolate supply will fall as the aging population is unable to produce at current levels. Since 1998, Fair Trade USA has helped US-based companies using fair trade cocoa to generate more than $220 million in additional income for their cocoa cooperative farming communities.


Community development

Since 2002, $1.25 million has been paid by Fair Trade USA certified cocoa companies directly to fair trade cocoa cooperatives for community development projects. These additional funds allow cocoa farming communities to attain programs that create better access to health care and education, support women, and protect the environment. Fair Trade USA's cocoa cooperatives are largely in West Africa and Latin America.


Increasing equality for women

While men are paid little while working on a cocoa farm, women are often paid less if at all. In the Ivory Coast, women constitute nearly 70% of the farm labor producing cocoa yet receive just over 20% of the income. Women constitute only 25% of the landowners producing cacao in the Ivory Coast. As a result, women are unable to get loans or a line of credit to increase the quality of their crops and the productivity of their trees through investments in equipment. Fair Trade cocoa ensures that all are paid equally regardless of gender. As a result, women are able to invest in their farms. This increases agricultural productivity and product quality. Women are also shown to have greater marginal returns than men when given higher income. Improving their income also has the effect of improving the lives of their children as well.


Political impact

In Côte d'Ivoire, where much of the country's wealth and employment is based on cocoa production,Global Witness.

2007 Hot Chocolate: How cocoa fueled the conflict in Cote D’Ivoire.
the government and the rebel group Forces Nouvelles de Côte d'Ivoire, Forces Nouvelles (FN) are competing for fair trade cocoa-producing land; revenues from the cocoa trade have contributed to funding armed conflict. After the 2010 presidential election, incumbent
Laurent Gbagbo Koudou Laurent Gbagbo
, FPI website .
( Alassane Ouattara Alassane Dramane Ouattara (; ; born 1 January 1942) is an Ivorian politician who has been President of Ivory Coast (Côte d'Ivoire) since 2010. An economist by profession, Ouattara worked for the International Monetary Fund (IMF)environmental impact of cocoa production in
Ghana Ghana (; tw, Gaana, ee, Gana), officially the Republic of Ghana, is a country in West Africa. It abuts the Gulf of Guinea and the Atlantic Ocean to the south, sharing borders with Ivory Coast in the west, Burkina Faso in the north, and To ...
, the world's second largest producer of cocoa, shows that the majority of cocoa production in Ghana is not environmentally sustainable,Ntiamoah, Augustine, with George Afrane.

2007 Environmental impacts of cocoa production and processing in Ghana: life cycle assessment approach.
causing a variety of problems ranging from ozone layer depletion, water and soil contamination by pesticides. to atmospheric acidification and abiotic depletion. In order to obtain fair trade certification, cocoa producer companies are required to follow fair trade environmental standards. On a case by case basis, they must assess the environmental impacts of a cocoa farmer's operations, develop plans designed to mitigate those impacts and monitor the implementation of those plans. Although the environmental standards for fair trade certification vary by organization, they all include sustainable irrigation practices, crop rotation, reducing carbon emissions, improving biodiversity, prohibiting GMO crops, safe use of only legal pesticides and proper hazardous waste disposal. In addition to the environmental impacts cocoa farming has on the earth, the pesticides used by conventional cocoa farming are some of the most harmful pesticides used in agriculture. Lindane is one of the primary pesticides used on cocoa farms. The Environmental Protection Agency has released a study on lindane stating the acute effects caused by inhalation cause irritation to the respiratory track as well as seizures and vomiting. As the workers live in poverty, often pesticide and herbicide treatment on the cocoa plants are done without proper or any protective gear. Without proper gear, the farmers have prolonged, direct exposure to the chemicals leading to long term health issues for the farmers. By increasing income, farmers can buy and use proper protective gear in order to mitigate these symptoms. Many Fair Trade certifiers also encourage environmental sustainability and transition to organic farming while demanding safe working conditions for farmers.


Company responses to the fair trade cocoa movement

The global chocolate industry was worth about $98 billion by the end of 2016. In 2015, the United States alone had a market size of $22 billion and 81% of Americans were consuming chocolate. This adds up to America producing about 1/5 of the world's demand for chocolate and the potential to have a major impact on the lives of cocoa farmers around the world. Founded in 2006, Theo Chocolate was the first bean-to-bar, Fair Trade and organic certified company in the United States. Since then, Dandelion Chocolate, Askinose Chocolate, Chuao
Chocolatier A chocolatier is a person or company who makes confectionery from chocolate. Chocolatiers are distinct from chocolate makers, who create chocolate from cacao beans and other ingredients. Education and training Traditionally, chocolatiers, ...
, Droga Chocolates, and many more.


Hershey

Advocates of Fair Trade Cocoa had been urging Hershey, a large chocolate manufacturer with more than 40% of the United States market, to shift into fair trade cocoa productionNewman, Tim, with Elizabeth O’Connel.

2010 Time to Raise the Bar: The Real Corporate Social Responsibility for the Hershey Company.
by creating fair trade cooperatives with their cocoa producers in
West Africa West Africa or Western Africa is the westernmost region of Africa. The United Nations defines Western Africa as the 16 countries of Benin, Burkina Faso, Cape Verde, The Gambia, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Liberia, Mali, M ...
. As of 2012, these efforts have met with little success.


Ben & Jerry's

American ice cream manufacturer
Ben & Jerry's Ben & Jerry's Homemade Holdings Inc., trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. Founded in 1978 in Burlington, Vermont, the company went from a single ice cream ...
committed to use fair trade certified cocoa in all its ice creams by 2013.


Endangered Species Chocolate

Endangered Species Chocolate, a chocolate manufacturer in
Indiana Indiana () is a U.S. state in the Midwestern United States. It is the 38th-largest by area and the 17th-most populous of the 50 States. Its capital and largest city is Indianapolis. Indiana was admitted to the United States as the 19th s ...
, had been fair trade certified up until 2006. However, in February 2006, Endangered Species Chocolate removed its fair trade certification and instead guaranteed it would dedicate the money previously used for the fair trade certification to directly support the farmers in the Conacado Co-op, where the company continues to source its cocoa. Endangered Species Chocolate continues to guarantee that its cocoa farmers in the Conacado Co-op are receiving a fair wage. One caveat to this approach is the accountability to Fair Trade practices. Companies pay money to certifying organizations to receive certification, and this money is not going to the cocoa farmers. On the other hand, a company that says that it is following fair trade practices but lacks a fair trade certification may not actually be following fair trade practices. This could lead to a moral hazard of saying the company is implementing Fair Trade practices, charging premium prices, but in actuality, not paying higher wages to farmers.


Cadbury

Cadbury announced that it would make Cadbury Dairy Milk fair trade in the UK in 2009. This was then rolled-out across Cadbury’s international operations in Australia,
New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
,
Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...
,
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
,
India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...
and
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. It is bounded to the south by of coastline that stretch along the Atlantic Ocean, South Atlantic and Indian Oceans; to the ...
. Cadbury also adopted the
Fairtrade certification A fair trade certification is a product certification within the market-based movement fair trade. The most widely used fair trade certification is FLO International's, the International Fairtrade Certification Mark, used in Europe, Africa, A ...
mark across its chocolate bar branding. In 2017, Cadbury withdrew from its fair trade scheme under the Fairtrade mark and instead, with its parent company
Mondelez Mondelez International, Inc. ( ), often styled Mondelēz, is an American multinational confectionery, food, holding and beverage and snack food company based in Chicago. Mondelez has an annual revenue of about $26 billion and operates in ...
, launched its own Cocoa Life programme. Cocoa Life is a USD$400 million programme, which plans to reach 200,000 fair trade cocoa farmers by 2022. The abandonment of the fairtrade foundation certification by Cadbury was initially panned by critics, who thought the change could confuse customers. However, it was clarified by both Cadbury and the Fairtrade Foundation that their relationship was still ongoing.


Child labor

Due to low wages in conventional chocolate growing, many farmers are unable to hire additional labor to maintain the cacao trees and instead use child labor to fill the gap. In 2009, there were over 109,000 children in the Ivory Coast engaged in child labor. This contributes to children not attending school. UNICEF found that from 2008-2012 there was an average of 67% enrollment for male and 55% enrollment for females in primary school. With Fair Trade practices, child labor is prohibited and farmers are paid a fair wage for their work. This allows more children to attend school and gain an education. Gaining an education is a step towards breaking the
cycle of poverty In economics, a cycle of poverty or poverty trap is caused by self-reinforcing mechanisms that cause poverty, once it exists, to persist unless there is outside intervention. It can persist across generations, and when applied to developing count ...
. Carol Off, author of ''Bitter Chocolate: Investigating The Dark Side of the World’s Most Seductive Sweet'', argues that the only solution to the issue of abusive child labor practices in cocoa production is to pay farmers a price at which they can employ adult workers.Off, Carol.

The Dark Side of Chocolate.
Off asserts that in order to receive this price, farmers must organize themselves with the help of local government departments, and be given access to accurate information about the world cocoa market price, through the Internet, so that they can bargain efficiently by themselves. Global Exchange, an international human rights organization, agrees that fair trade cocoa is a means of ending the use of child labor in cocoa production.Global Exchange.

2005 The News on Chocolate is Bittersweet: No Progress on Child Labor, but Fair Trade Chocolate is on the Rise.
In 2001, the US cocoa industry set a goal to end abusive and forced child labor on cocoa farms by 2005 and outlined the basic steps the industry would have to take to achieve this goal. By 2012, the goal had not been met. Global Exchange has concluded that the industry will adopt fair trade certification when consumers demonstrate preference for fair trade cocoa through their chocolate purchasing choices.


2015–2018

A study of the child labor (in cocoa fields) issue, published in Fortune (magazine), Fortune magazine in the U.S. in March 2016, concluded that approximately 2.1 million children in West Africa "still do the dangerous and physically taxing work of harvesting cocoa." The report suggested that it would be an uphill battle to improve the situation:
According to the 2015 edition of the Cocoa Barometer, a biennial report examining the economics of cocoa that's published by a consortium of nonprofits, the average farmer in Ghana in the 2013–14 growing season made just 84¢ per day, and farmers in Ivory Coast a mere 50¢. That puts them well below the World Bank's new $1.90 per day standard for extreme poverty, even if you factor in the 13% rise in the price of cocoa last year.
Sona Ebai, the former secretary general of the Alliance of Cocoa Producing Countries said that eradicating child labor was an immense task and that the chocolate companies' newfound commitment to expanding the investments in cocoa communities are not quite sufficient.
...Best-case scenario, we're only doing 10% of what's needed. Getting that other 90% won't be easy.... I think child labor cannot be just the responsibility of industry to solve. I think it's the proverbial all-hands-on-deck: government, civil society, the private sector. And there, you really need leadership.
In April 2018, the Cocoa Barometer 2018 report on the $100-billion industry, said this about the child labor situation:
Not a single company or government is anywhere near reaching the sectorwide objective of the elimination of child labour, and not even near their commitments of a 70% reduction of child labour by 2020.
A report later that year by ''New Food Economy'' stated that the Child Labour Monitoring and Remediation Systems implemented by the International Cocoa Initiative and its partners has been useful, but "they are currently reaching less than 20 percent of the over two million children impacted".


Further reading

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References


External links


Fairtrade Foundation
* {{portalbar, Agriculture and Agronomy, Food Fair trade organizations Agricultural economics Chocolate industry Cocoa production