FRAM is an American brand of automotive replacement parts offering oil filters, air filters, fuel filters, and similar products. As of 1936, FRAM produces original equipment for automotive manufacturers.

History

FRAM was founded by T. Edward Aldham and Frederick Franklin in 1932, to develop a replaceable oil filtering element. FRAM incorporated in 1934, averaging a production of 10 filters per day. In 1945, FRAM received the

Army-Navy "E" Award The Army-Navy "E" Award was an honor presented to companies during World War II whose production facilities achieved "Excellence in Production" ("E") of war equipment. The award was also known as the Army-Navy Production Award. The award was cr ...

becoming the exclusive manufacturer for filter development. In 1973, FRAM opened the industry's largest filtration engineering and research facility.

Advertising

FRAM introduced its first slogan, “The Dipstick Tells the Story” in 1942. FRAM introduced its iconic slogan, “You can pay me now, or pay me later” in 1971.

References

External links

Official website
{{US-company-stub American brands American companies established in 1932 Companies based in Cleveland