"Future Starts Now" is a song by German singer-songwriter
Kim Petras. It was released on 27 August 2021 through Amigo and
Republic Records
Republic Records is a New York City–based American record label owned by Universal Music Group (UMG). It was founded by Avery Lipman and Monte Lipman as an independent label in 1995, and was acquired by UMG in 2000. Republic was initially an ...
, making it her debut single under a major label.
Background
The song was first teased on
Twitter by Petras, who said her album is "fully done" and the single would be released in the coming weeks. A performance of the upcoming single was played during her set at the 2021
Lollapalooza
Lollapalooza (Lolla) is an annual American four-day music festival held in Grant Park in Chicago. It originally started as a touring event in 1991 but several years later made Chicago the permanent location for the annual music festival. Musi ...
on 29 July 2021. After the performance, a small preview was released on Petras' own website with a link to
pre-save the song on
Spotify. On 16 August, an official announcement of the release date was posted on her social media, showing Petras surrounded by baguettes with a short clip of the song playing in the background.
The song was originally intended to be the lead single to Petras’ initial debut major-label studio album, ''
Problématique'', in 2022, but plans changed after the album got shelved in favour of ''
Feed the Beast
''Feed the Beast'' is an American crime drama television series based on the Danish series '' Bankerot'' by Kim Fupz Aakeson and adapted by Clyde Phillips for AMC, starring David Schwimmer and Jim Sturgess. The series premiered on June 5, 201 ...
'' (2023). The album was eventually released in spite of this on 18 September 2023 and both "Future Starts Now" and follow-up single "Coconuts", were included on a separate 12" bonus vinyl, though "Future Starts Now" was notably absent from the album's finalized standard edition release.
Music video
The music video for "Future Starts Now" was released on 5 October 2021. The video features a shortened edit of the song.
Charts
References
2021 singles
2021 songs
Kim Petras songs
Songs written by Kim Petras
Songs written by Dr. Luke
Song recordings produced by Dr. Luke
Republic Records singles
Songs written by Lil Aaron
Songs written by Vaughn Oliver
{{2020s-single-stub