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, born , was a Japanese entrepreneur who founded the
company A company, abbreviated as co., is a Legal personality, legal entity representing an association of people, whether Natural person, natural, Legal person, legal or a mixture of both, with a specific objective. Company members share a common p ...
that is now known as
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
. Yamauchi lived in Kyoto, Japan and had a wife and a daughter, Tei Yamauchi, who later married Sekiryo Kaneda.


Before Nintendo

Fusajiro Fukui was born on 22 November 1859, as the eldest son of Sosuke Fukui. Working at Haiko Cement Company, Fukui would receive the surname Yamauchi upon being adopted by Naoshichi Yamauchi in 1872.


Nintendo Koppai

On 23 September 1889, Fusajiro Yamauchi opened the first '' Hanafuda'' (flower cards) card shop called "Nintendo Koppai", during a time when the Japanese government was banning playing cards from the hands of the public, due to them being tied to gambling, with the exception of Yamauchi's playing cards. With the huge success he had in selling these cards, he rapidly began expanding and opened another card shop in Osaka. He later went on to create more card games.


Retirement and death

Fusajiro departed from the company in 1929, leaving his son-in-law
Sekiryo Kaneda , also known as , was the second president of what is now Nintendo Co., Ltd., from 1929 to 1949. He married the daughter of Fusajiro Yamauchi, Tei Yamauchi, and took the Yamauchi surname. Kaneda retired in 1949 after suffering a stroke, leaving N ...
(whose name had changed to Sekiryo Yamauchi) in charge of the company. Fusajiro remained uninvolved in the business for the remainder of his life until he died of a stroke on January 1st, 1940, in Kyoto. Fusajiro's great-grandson, Hiroshi Yamauchi, took over Nintendo in September 1949 and ran the company for 53 years, transforming it from a card game company into a multibillion-dollar video gaming company and global conglomerate.


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Play {{DEFAULTSORT:Yamauchi, Fusajiro 1859 births 1940 deaths 19th-century Japanese businesspeople 20th-century Japanese businesspeople Nintendo people