is a song by Japanese pop singer

Kyary Pamyu Pamyu Kiriko Takemura (Japanese: 竹村桐子, born January 29, 1993), known professionally as Kyary Pamyu Pamyu (Hiragana: きゃりーぱみゅぱみゅ), is a Japanese tarento, singer, and model. Her public image is associated with Japan's ''kawai ...

. Released on January 30, 2013 as a double A-side single along with the song "

Kimi ni 100 Percent is a song by Japanese pop singer Kyary Pamyu Pamyu. Used as the fifteenth opening theme song for the anime Crayon Shin-chan, it was released as a double A-side single alongside " Furisodation" on January 30, 2013. This also appears on ''Nanda Co ...

", the song was themed around the Japanese

Coming of Age Day is a public holiday in Japan held annually on the second Monday of January. It is held in order to congratulate and encourage all those who have reached or will reach the age of maturity (20 years old) between April 2 of the previous year and ...

and the Coming of Age Ceremony, and celebrated Kyary Pamyu Pamyu's own coming of age (having just turned twenty years old on January 29, 2013). The song was commercially successful, receiving a gold certification for downloads by the

Recording Industry Association of Japan The is an industry trade group composed of Japanese corporations involved in the music industry. It was founded in 1942 as the Japan Phonogram Record Cultural Association, and adopted its current name in 1969. The RIAJ's activities include pr ...

, and has since become an annual appearance on radio station's playlists during the January coming of age celebrations in Japan.

Background and development

In May 2012, Kyary Pamyu Pamyu released her debut studio album ''

Pamyu Pamyu Revolution is the debut studio album by Japanese singer Kyary Pamyu Pamyu, released on May 23, 2012. The album includes the first two physical singles released by Kyary, "Tsukematsukeru" and "Candy Candy", as well as "PonPonPon", which was also included ...

'', followed by the single "

Fashion Monster is the third physical single by Japanese pop singer Kyary Pamyu Pamyu. The single is Halloween themed, and was released October 17, 2012. The song was used in commercials for G.u. Kyary re-released the single through Sire Records in the United S ...

" in October. Both releases were commercially successful, with the

certifying ''Pamyu Pamyu Revolution'' gold and "Fashion Monster" platinum. On December 31, Kyary Pamyu Pamyu performed at the

63rd NHK Kōhaku Uta Gassen The , referred to from hereon as "Kōhaku", aired December 31, 2012 from NHK Hall in Japan beginning from 7:15 p.m. JST. Broadcast On December 18, 2012, NHK announced it will broadcast Kōhaku live using ultra-high-definition television t ...

, her first appearance at the annual new year's music competition. Also in December, Kyary Pamyu Pamyu's 100% KPP World Tour 2013 was announced, beginning in

Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to th ...

in February. The "Kimi ni 100 Percent" / "Furisodation" single was announced in December. The term ''furisodation'', referring to the furisode

kimono The is a traditional Japanese garment and the national dress of Japan. The kimono is a wrapped-front garment with square sleeves and a rectangular body, and is worn left side wrapped over right, unless the wearer is deceased. The kimono ...

worn by Japanese women at coming of age ceremonies, and the idea for a coming of age-themed song were both ideas of Nakata's.

Promotion and release

On January 28, an Asobisystem event held at

AgeHa ageHa (also as 'AGH') was a weekend club event in Tokyo, Japan. It was held on Friday and Saturday at the Usen Studio Coast event space in the Shin-Kiba district, which also hosted live concerts and other events. The word ''Ageha'' is Japanese for ...

in Shin-Kiba, Tokyo was held to celebrate Kyary Pamyu Pamyu's 20th birthday, featuring performances by musicians such as

Yasutaka Nakata is a Japanese DJ and music producer. He formed the band Capsule in 1997 with vocalist Toshiko Koshijima and himself as composer and record producer when both were 17. The band debuted in 2001 with the song "Sakura". He is known for being the ...

Ram Rider is a Japanese music producer, musician, remixer, DJ. Discography Singles Albums References External links * Ram Rider's pageon the Rhythm Zone website {{DEFAULTSORT:Ram Rider Living people Avex Group artists Year of birt ...

and Kyary Pamyu Pamyu herself. This was followed by a mini-tour, , featuring a performance in Tokyo on January 30 and two performances in

Nagoya is the largest city in the Chūbu region, the fourth-most populous city and third most populous urban area in Japan, with a population of 2.3million in 2020. Located on the Pacific coast in central Honshu, it is the capital and the most pop ...

and

Osaka is a designated city in the Kansai region of Honshu in Japan. It is the capital of and most populous city in Osaka Prefecture, and the third most populous city in Japan, following Special wards of Tokyo and Yokohama. With a population of 2. ...

on February 2. On February 1, Kyary Pamyu Pamyu performed "Furisodation" live at ''

Music Station is a Japanese music television program. Broadcasting live weekly on TV Asahi since October 24, 1986, it currently airs from 9PM-10PM on Fridays. The program is also colloquially known as , , and . The show is currently syndicated throughout th ...

'', a week after performing "Kimi ni 100 Percent". "Furisodation" was used in commercials promoting the collaborative mash-up goods between Kyary Pamyu Pamyu and merchandise character Mameshiba, dubbed .

Cover artwork

The cover and booklet artworks were given a theme of "Kyary as an adult". On the cover of the regular edition of the single, Kyary Pamyu Pamyu dresses up as an actress, while in the limited edition photobook edition she wears a wedding dress. The photobook features additional concepts, such as pictures of Kyary Pamyu Pamyu parodying nude pregnancy photoshoots, and her as a 70-year-old woman in Harajuku. The artworks were designed and directed by Steve Nakamura, and were a collaboration with photographer Takeshi Hanzawa, hair and make-up artist Shinji Konishi and stylist

Kumiko Iijima is a Japanese former tennis player. She played on the ITF Women's Circuit The ITF Women's World Tennis Tour, previously known as the ITF Women's Circuit, is a series of professional tennis tournaments run by the International Tennis Federati ...

Music video

The music video for the song was released on January 9, 2013, and was directed by Jun Tamukai. The video was themes with the Japanese celebratory colours red and white, and featured Kyary Pamyu Pamyu dancing in a

line dance A line dance is a choreographed dance in which a group of people dance along to a repeating sequence of steps while arranged in one or more lines or rows. These lines usually face all in the same direction, or less commonly face each other.Knight, ...

-style choreography with her dancers. Additional scenes featured Kyary Pamyu Pamyu drinking alcohol, as 20 is the legal drinking age in Japan. Unlike the title of the song, Kyary Pamyu Pamyu does not wear a furisode in the music video, instead wears a Western-style dress. While the initial plan was to feature Kyary Pamyu Pamyu in a kimono, she decided against this, as she wanted the music video "danceable

musical Musical is the adjective of music. Musical may also refer to: * Musical theatre, a performance art that combines songs, spoken dialogue, acting and dance * Musical film and television, a genre of film and television that incorporates into the narr ...

-style" to reflect the happiness at turning 20 featured in the song. Kyary Pamyu Pamyu wears her hair in a

ponytail A ponytail is a hairstyle in which some, most or all of the hair on the head is pulled away from the face, gathered and secured at the back of the head with a hair tie, clip, or other similar accessory and allowed to hang freely from that point ...

in the video, which was a symbolic "first step" into becoming an adult and away from her regular

twin tail A twin tail is a specific type of vertical stabilizer arrangement found on the empennage of some aircraft. Two vertical stabilizers—often smaller on their own than a single conventional tail would be—are mounted at the outside of the aircra ...

-style hairstyle.

Controversy

Warner Music Japan received criticism by the , due to scenes depicting Kyary Pamyu Pamyu rapidly drinking. The group noted the video's heavy rotation at

karaoke Karaoke (; ; , clipped compound of Japanese ''kara'' "empty" and ''ōkesutora'' "orchestra") is a type of interactive entertainment usually offered in clubs and bars, where people sing along to recorded music using a microphone. The music is ...

venues frequented by youth, the group felt the video was inappropriate after the deaths of six university students in 2012 from intoxication. In an open letter to Warner Music Japan, the association asked Warner Music to edit out scenes from the video which depicted Kyary Pamyu Pamyu drinking straight from a bottle, as well as other drunken scenes. Warner responded by adding a disclaimer against fast drinking and underage drinking to the description box of the YouTube video, and released a statement in the media stating that the video was not meant to promote alcohol to minors.

Reception

Critical reception

''Rolling Stone Japan'' reviewer Kazumi Nanba gave the "Kimi ni 100 Percent" / "Furisodation" single 3.5 stars out of five, feeling that the song was completely different to "Kimi ni 100 Percent". Compared to the "relaxed and light" "Kimi ni 100 Percent", Nanba felt that the song was an intense

earworm An earworm, sometimes referred to as a brainworm, sticky music, stuck song syndrome, or, most commonly after earworms, Involuntary Musical Imagery (INMI), is a catchy and/or memorable piece of music or saying that continuously occupies a person ...

. ''CDJournal'' reviewers described the song as electropop, and felt that the quick tempo and "sprinting piano" of "Furisodation" was as if the song were expressing the happiness of having an expanding world after coming of age.

Commercial reception

During its initial run, the song peaked at number six on the ''Billboard''

Japan Hot 100 The ''Billboard Japan'' Hot 100 is a record chart in Japan for songs. It has been compiled by ''Billboard Japan'' and '' Hanshin Contents Link'' since February 2008. The chart is updated every Wednesday at Billboard-japan.com ( JST) and every Thur ...

, independent of "Kimi ni 100 Percent". Eight months after its release, it was certified gold for 100,000 downloads to desktop computers by the

. This was a much better performance compared to "Kimi ni 100 Percent", which was certified gold for combined cellphone and desktop downloads 18 months after its release in June 2014. "Furisodation" has become an annual appearance on ''Billboards Adult Contemporary Airplay chart. In both 2014 and 2015, the song peaked in the top ten songs during the January coming of age celebration period. Due to strong mainstream airplay in 2015, the song recharted on the main Japan Hot 100 chart at number 54.

Track listings

Personnel

Personnel details were sourced from the "Kimi ni 100 Percent" / "Furisodation" liner notes booklet. *Kyary Pamyu Pamyu – vocals *Yasutaka Nakata – writer, arranger, producer, recorder, mixing, mastering *Steve Nakamura – art director, designer *Shinji Konishi – hair, make-up *Takeshi Hanzawa – photographer *Kumiko Iijima – stylist

Chart rankings

Sales and certifications

Release history

References

{{DEFAULTSORT:Furisodation 2013 singles 2013 songs Holiday songs Japanese-language songs Kyary Pamyu Pamyu songs Song recordings produced by Yasutaka Nakata Songs written by Yasutaka Nakata Unborde singles