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Funpals is a children's underwear name brand that was established in 1985 in order to compete with Underoos. Its trademark was renewed on March 17, 2005, by William R. Hansen,
trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others ...
correspondent A correspondent or on-the-scene reporter is usually a journalist or commentator for a magazine, or an agent who contributes reports to a newspaper, or radio or television news, or another type of company, from a remote, often distant, locati ...
. Funpals were advertised on television and in ''
Working Mother ''Working Mother'' was a magazine for working mothers launched in 1979 by Founding Publisher Milton Lieberman, who was succeeded by Carol Evans . The founding editor of the magazine was Vivian Cadden, who retired as editor in 1990. Subsequent edi ...
'', a magazine intended for mothers who had to balance the pressures of the workforce with motherhood.


Summary

Instead of merely having the cartoon or movie's
logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordma ...
, Funpals uses the
characters Character or Characters may refer to: Arts, entertainment, and media Literature * ''Character'' (novel), a 1936 Dutch novel by Ferdinand Bordewijk * ''Characters'' (Theophrastus), a classical Greek set of character sketches attributed to The ...
from the movie or television show on the underpants, for example ''
Jurassic Park ''Jurassic Park'', later also referred to as ''Jurassic World'', is an American science fiction media franchise created by Michael Crichton and centered on a disastrous attempt to create a theme park of cloned dinosaurs. It began in 1990 when ...
'', ''
Bob the Builder ''Bob the Builder'' is a British animated children's television series created by Keith Chapman for HIT Entertainment and Hot Animation. The series follows the adventures of Bob, a building contractor, specialising in masonry, along with hi ...
'', ''
Mighty Morphin Power Rangers ''Mighty Power Rangers'' (''MMPR'') is a superhero television series that premiered on August 28, 1993, on the Fox Kids programming block. It is the first entry of the ''Power Rangers'' franchise, and became a 1990s pop culture phenomenon along ...
'',
Spider-Man Spider-Man is a superhero appearing in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appeared in the anthology comic book '' Amazing Fantasy'' #15 (August 1962) in the ...
,
Batman Batman is a superhero appearing in American comic books published by DC Comics. The character was created by artist Bob Kane and writer Bill Finger, and debuted in Detective Comics 27, the 27th issue of the comic book ''Detective Comics'' on ...
, ''
Pokémon (an abbreviation for in Japan) is a Japanese media franchise managed by The Pokémon Company, founded by Nintendo, Game Freak, and Creatures (company), Creatures, the owners of the trademark and copyright of the franchise. In terms of ...
'',
Superman Superman is a superhero who appears in American comic books published by DC Comics. The character was created by writer Jerry Siegel and artist Joe Shuster, and debuted in the comic book ''Action Comics'' #1 (cover-dated June 1938 and publi ...
, ''
Batman Begins ''Batman Begins'' is a 2005 superhero film directed by Christopher Nolan and written by Nolan and David S. Goyer. The film is based on the DC Comics character Batman, it stars Christian Bale as Bruce Wayne / Batman, with Michael Caine, Liam ...
'' (based on the 2005 American motion picture) and ''
Angry Birds ''Angry Birds'' is a Finnish action-based media franchise created by Rovio Entertainment. The game series focuses on the eponymous flock of angry birds who try to save their eggs from green-colored pigs. Inspired by the game ''Crush the Castle ...
''. To trim costs and improve profitability, all Funpals undergarments intended for sale in the Americas are manufactured in
Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
n countries. Other places that manufacture Funpals briefs include
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
,
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
and North
Africa Africa is the world's second-largest and second-most populous continent, after Asia in both cases. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 6% of Earth's total surface area ...
. Funpals are made only in the traditional
briefs Briefs (or a brief) are a type of short, form-fitting Undergarment, underwear and swimsuit, swimwear, as opposed to styles where material extends down the thighs. Briefs have various different styles, usually with a waistband attached to fabric ...
format although modern
boxer briefs Boxer briefs (sometimes spelled boxer-briefs or called tight boxers, also known as A-Fronts) are a hybrid type of men's undergarment which are long in the leg, similar to boxer shorts, but tight-fitting like briefs. They emerged as a style in the ...
for children have been inspired by the more recent Underoos designs. Sizing for Funpals start at a "boys' small" (size 4) and ends at a "boys' large" or "boys' extra large". Occasionally, some designs reach the maximum size at a "boys' triple-extra large" (equivalent to a men's medium or a size 32). With their juvenile design, these are designed for
obese Obesity is a medical condition, sometimes considered a disease, in which excess body fat has accumulated to such an extent that it may negatively affect health. People are classified as obese when their body mass index (BMI)—a person's we ...
boys rather than adolescent males and adult men. A petition to expand the Funpals line into sizes worn by adult males (and into designs based on adult male-oriented licensed properties), was unsuccessful. The female equivalent of Funpals are called
FunGals ''FunGals'' are a brand name of children's underwear; manufactured by their parent company Fruit of the Loom. The trademark for the brand name was registered on May 29, 1987. Summary Mostly worn by young girls under the age of 12, these underga ...
. They havedesigns like ''
Dragon Tales ''Dragon Tales'' is an animated educational fantasy children's television series created by Jim Coane and Ron Rodecker and developed by Coane, Wesley Eure, Jeffrey Scott, Cliff Ruby and Elana Lesser and produced by Sony Pictures Television, Se ...
'', ''Bob the Builder'' (using the female characters) and ''Pokém while carrying the traditional design of adult female
panties Panties (in American English; also called pants, undies, or knickers in British English) are a form of women's underwear. Panties can be form-fitting or loose. Typical components include an elastic waistband, a crotch panel to cover the genita ...
.
Fruit of the Loom Fruit of the Loom is an American company that manufactures clothing, particularly casual wear and underwear. The company's world headquarters is in Bowling Green, Kentucky. Since 2002 it has been a subsidiary of Berkshire Hathaway. Products manu ...
manufactures Funpals underwear while
Hanes Hanes (founded in 1900) and Hanes Her Way (founded in 1985) is a brand of clothing. History Hanes was founded in 1900 by John Wesley Hanes (one of Winston-Salem's wealthiest and most influential business men) at Winston, North Carolina under th ...
manufactures ''
Showtoons ''Showtoons'' were a trademark of unisex children's underwear that were manufactured by Hanes, established in 1989, and disestablished in 2009. Its competitor, Fruit of the Loom, manufactured the gender-specific ''Funpals'' (for boys) and ''FunGa ...
'' which directly competes with both Funpals and FunGals. Unlike Showtoons, Funpals shows its design with a giant print on the center of the undergarment. According to leading parenting manuals, Funpals and similar childish underwear are generally considered to be a bad idea for any child over the age of eight, owing to the added fun that a schoolyard bully acquires by giving a wedgie to a weaker boy who wears briefs with cartoons on them, which almost inevitably leads to a chronic bullying problem.


References

Products introduced in 1985 Berkshire Hathaway Children's underwear Underwear brands {{product-stub