Function Drinks is a

Functional Beverage A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health benefit. Functional beverages include dairy beverages, sports and performance drinks, energy drinks, ready-to-drink teas, " ...

company based in Los Angeles, California. The company was founded in 2004 by spine surgeonbr>Dr. Alex Hughes
along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005. In January 2008, Function Drinks was named the "Overall Best New Product" and "Best Functional Beverage" of 2007 by BevNET. Function is distributed nationally in Whole Foods, Target, and other retail chains.

Functional Platforms

Function: ALTERNATIVE ENERGY

* Functionality: sustained released energy, typically lasts 1 to 2 hours * Flavor: Citrus

Yuzu Yuzu (''Citrus junos'', from Japanese or ) is a citrus fruit and plant in the family Rutaceae of East Asian origin. Yuzu has been cultivated mainly in East Asia, though recently also in New Zealand, Australia, Spain, Italy, and France. I ...

(Replacing Tangerine Yuzu), Strawberry

Guava Guava () is a common tropical fruit cultivated in many tropical and subtropical regions. The common guava ''Psidium guajava'' (lemon guava, apple guava) is a small tree in the myrtle family ( Myrtaceae), native to Mexico, Central America, the ...

* Key ingredients:

Muira puama ''Ptychopetalum'' is a genus of flowering plants in the family Olacaceae, native to the Amazon rainforest. Indigenous name for the genus include marapuama, muirapuama and mirantã, translating roughly to 'potency wood'. The species are shrubs or ...

Epimedium ''Epimedium'', also known as barrenwort, bishop's hat, fairy wings, horny goat weed, or yin yang huo (), is a genus of flowering plants in the family Berberidaceae. The majority of the species are endemic to China, with smaller numbers elsewhere ...

Catuaba The name Catuaba ( , via Portuguese from Guarani) is used for the infusions of the bark of a number of trees native to Brazil. The most widely used barks are derived from the trees ''Trichilia catigua'' and '' Erythroxylum vaccinifolium''. Other ...

, and

Yerba mate Yerba mate or yerba-maté (''Ilex paraguariensis''; from Spanish ; pt, erva-mate, or ; gn, ka'a, ) is a plant species of the holly genus ''Ilex'' native to South America. It was named by the French botanist Augustin Saint-Hilaire. The leave ...

Function: BRAINIAC

* Functionality: Improve

brain function A brain is an organ that serves as the center of the nervous system in all vertebrate and most invertebrate animals. It is located in the head, usually close to the sensory organs for senses such as vision. It is the most complex organ in a ver ...

* Flavor:

Carambola Carambola, also known as star fruit, is the fruit of ''Averrhoa carambola'', a species of tree native to tropical Southeast Asia. The mildly poisonous fruit is commonly consumed in parts of Brazil, Southeast Asia, South Asia, the South Pacif ...

Punch * Key ingredients: N-Acetyle-Cysteine, Vitamin E as Mixed tocopherols,

Zinc Picolinate Zinc picolinate (or ZnPic) is the zinc salt of picolinic acid Picolinic acid is an organic compound with the formula C5H4N(CO2H). It is a derivative of pyridine with a carboxylic acid (COOH) substituent at the 2-position. It is an isomer of ...

Soy The soybean, soy bean, or soya bean (''Glycine max'') is a species of legume native to East Asia, widely grown for its edible bean, which has numerous uses. Traditional unfermented food uses of soybeans include soy milk, from which tofu and ...

phosphatidylserine Phosphatidylserine (abbreviated Ptd-L-Ser or PS) is a phospholipid and is a component of the cell membrane. It plays a key role in cell cycle signaling, specifically in relation to apoptosis. It is a key pathway for viruses to enter cells via ap ...

Ginkgo biloba ''Ginkgo biloba'', commonly known as ginkgo or gingko ( ), also known as the maidenhair tree, is a species of tree native to China. It is the last living species in the order Ginkgoales, which first appeared over 290 million years ago. Fossils ...

Function: LIGHT WEIGHT

* Functionality: Boosts

metabolism Metabolism (, from el, μεταβολή ''metabolē'', "change") is the set of life-sustaining chemical reactions in organisms. The three main functions of metabolism are: the conversion of the energy in food to energy available to run cell ...

, curbs cravings for

sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or double ...

and other

carbohydrate In organic chemistry, a carbohydrate () is a biomolecule consisting of carbon (C), hydrogen (H) and oxygen (O) atoms, usually with a hydrogen–oxygen atom ratio of 2:1 (as in water) and thus with the empirical formula (where ''m'' may or ma ...

s * Flavors: Açai Pomegranate, Blueberry Raspberry, Peach Mango * Key ingredients:

EGCG Epigallocatechin gallate (EGCG), also known as epigallocatechin-3-gallate, is the ester of epigallocatechin and gallic acid, and is a type of catechin. EGCG – the most abundant catechin in tea – is a polyphenol under basic research for its ...

Resveratrol Resveratrol (3,5,4′-trihydroxy-''trans''-stilbene) is a stilbenoid, a type of natural phenol, and a phytoalexin produced by several plants in response to injury or when the plant is under attack by pathogens, such as bacteria or fungi. Sources ...

, and

Gymnema ''Gymnema'' (Neo-Latin, from Greek γυμνὀς ''gymnos'', "naked" and νῆμα, ''nēma'', "thread") is a genus in the family Apocynaceae first described as a genus in 1810. One species, ''Gymnema sylvestre ''Gymnema sylvestre'' is a pere ...

Function: URBAN DETOX

* Functionality: Recovery from hangovers; clears particulate pollution from lungs and sinuses * Flavors: Citrus Prickly Pear and Goji Berry * Key ingredients: N-Acetyle-Cysteine, Prickly Pear Fruit Extract,

B vitamins B vitamins are a class of water-soluble vitamins that play important roles in cell metabolism and synthesis of red blood cells. Though these vitamins share similar names (B1, B2, B3, etc.), they are chemically distinct compounds that often coexist ...

( riboflavin or vitamin B), vitamins B and B,

folate Folate, also known as vitamin B9 and folacin, is one of the B vitamins. Manufactured folic acid, which is converted into folate by the body, is used as a dietary supplement and in food fortification as it is more stable during processing and ...

Function: WATER

* Electrolyte-enhanced, vapor distilled water

Advocates

Function has developed a strong following in the Hollywood community, with fans ranging from

Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...

Shakira Shakira Isabel Mebarak Ripoll ( , ; born 2 February 1977), professionally known by the mononym Shakira, is a Colombian singer and songwriter. Born and raised in Barranquilla, she has been referred to as the " Queen of Latin Music" and is ...

Tobey Maguire Tobias Vincent Maguire (born June 27, 1975) is an American actor and film producer. He is best known for playing Peter Parker (Sam Raimi film series), the title character from Sam Raimi's Spider-Man in film#Sam Raimi films, ''Spider-Man'' tril ...

Lauren Conrad Lauren Katherine Conrad (born February 1, 1986)) is an American television personality, fashion designer and author. In September 2004, as an 18-year-old, Conrad came to prominence after being cast in the reality television series '' Laguna Beac ...

Keanu Reeves Keanu Charles Reeves ( ; born September 2, 1964) is a Canadian actor. Born in Beirut and raised in Toronto, Reeves began acting in theatre productions and in television films before making his feature film debut in '' Youngblood'' (1986). ...

Kelly Slater Robert Kelly Slater (born February 11, 1972) is an American professional surfer, best known for being crowned World Surf League champion a record 11 times. Slater is widely regarded as the greatest professional surfer of all time. Slater is also ...

, celebrity trainer Tracy Anderson, and pro snowboarder Jake Blauvelt.

References

{{Reflist

External links

2008 article about the company in New York Magazine
Energy drinks Food and drink companies established in 2004