Full Throttle is an
energy drink brand produced by
Monster Beverage
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juic ...
. It debuted in late 2004 in the United States and Canada under its former owner
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrup ...
. It is known for its sponsorship of
National Hot Rod Association
The National Hot Rod Association (NHRA) is a drag racing governing body, which sets rules in drag racing and hosts events all over the United States and Canada. With over 40,000 drivers in its rosters, the NHRA claims to be the largest motorspo ...
competitions from 2008 to 2012.
On June 12, 2015,
Monster Beverage
Monster Beverage Corporation is an American beverage company that manufactures energy drinks including Monster Energy, Relentless and Burn. The company was originally founded as Hansen's in 1935 in Southern California, originally selling juic ...
closed on the deal to acquire
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrup ...
's energy drinks line. Coca-Cola transferred ownership of all of its worldwide energy businesses including NOS, Full Throttle and nine smaller brands to Monster. Monster transferred all of its non-energy drink businesses to Coca-Cola, including
Hansen's natural sodas,
Peace Tea, Hubert's Lemonade, and
Hansen's juice products.
File:Fullthrottle1122.jpg, A red berry flavored Full Throttle drink
File:FullThrottleEnergy.jpg, Full Throttle No-Choke Mixture
Full Throttle Coffee
Full Throttle released three coffee energy drinks of its own in the flavors Caramel, Vanilla, and Mocha in Southeast and Pacific Northwest markets.
Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlant ...
claims it was made with "100% premium Arabica coffee", and it was available in 15oz cans, just like
Monster's Java line and
Rockstar's Roasted line. The drink's tagline was "Coffee. Fully Charged" prior to it being discontinued.
Coca-Cola unveils Full Throttle Coffee - Atlanta Business Chronicle:
/ref>
Current drinks
Full Throttle Original Citrus
Full Throttle Blue Agave/Blue Demon
Full Throttle True Blue
Discontinued drinks
Full Throttle Orange
Full Throttle Red Berry
Full Throttle Original Citrus Sugar Free
Full Throttle Night
Full Throttle Fury Berry
Full Throttle Fury Orange
Full Throttle Fury Blue
Full Throttle Fury Berry Sugar Free
Full Throttle Mother
Full Throttle Unleaded
Full Throttle Hydration
Full Throttle Coffee Vanilla
Full Throttle Coffee Mocha
Full Throttle Coffee Caramel
Full Throttle Twisted (Fountain Exclusive)
References
{{Coca-Cola brands
Coca-Cola brands
Energy drinks
Products introduced in 2004
it:Burn (energy drink)