Full Fact is a British charity, based in London, which
checks and corrects facts reported in the news as well as claims which circulate on social media.
History and structure
Full Fact was founded in 2009 by businessman
Michael Samuel, the charity's chair, and Will Moy, who serves as director. It has 18staff .
[ Moy had been working as a researcher for Lord Low and noticed that ]lobbyist
In politics, lobbying, persuasion or interest representation is the act of lawfully attempting to influence the actions, policies, or decisions of government officials, most often legislators or members of regulatory agencies. Lobbying, which ...
s often provided inaccurate briefings to legislator
A legislator (also known as a deputy or lawmaker) is a person who writes and passes laws, especially someone who is a member of a legislature. Legislators are often elected by the people of the state. Legislatures may be supra-national (for ex ...
s,[ while Samuel had been concerned about accuracy in public debate for some years. Moy and Samuel were introduced by ]Julia Neuberger
Julia Babette Sarah Neuberger, Baroness Neuberger, (née Schwab; born 27 February 1950) was the second woman to be ordained as a Rabbi in the UK, and is a British member of the House of Lords. She previously took the Liberal Democrat whip, but re ...
and began working together.
Full Fact applied to the Charity Commission
, type = Non-ministerial government department
, seal =
, seal_caption =
, logo = Charity Commission for England and Wales logo.svg
, logo_caption =
, formed =
, preceding1 =
, ...
for charitable status in 2009 but was refused. An appeal to the commission's tribunal in 2011 was rejected on the grounds that the stated objective of "civic engagement" was too political. Charitable status was granted in 2014 after the wording was changed to "the advancement of public education".[
In March 2017, the ]International Fact Checking Network
The Poynter Institute for Media Studies is a non-profit journalism school and research organization in St. Petersburg, Florida, United States. The school is the owner of the ''Tampa Bay Times'' newspaper and the International Fact-Checking Netwo ...
certified Full Fact as a fact-checker.
Samuel is a Conservative Party donor but the charity operates on a non-partisan
Nonpartisanism is a lack of affiliation with, and a lack of bias towards, a political party.
While an Oxford English Dictionary definition of ''partisan'' includes adherents of a party, cause, person, etc., in most cases, nonpartisan refers sp ...
basis and all major British political parties are represented on its board of directors. Its staff and volunteers must also refrain from engaging in political activity.
Methodology
Full Fact initially rated material on a five-point scale, using a magnifying glass
A magnifying glass is a convex lens that is used to produce a magnified image of an object. The lens is usually mounted in a frame with a handle. A magnifying glass can be used to focus light, such as to concentrate the sun's radiation to crea ...
as a symbol instead of a star
A star is an astronomical object comprising a luminous spheroid of plasma (physics), plasma held together by its gravity. The List of nearest stars and brown dwarfs, nearest star to Earth is the Sun. Many other stars are visible to the naked ...
. It dropped this system as it felt such ratings were unreliable and did not help its reputation.[
The fact-checking process includes a three-stage review][ and facts also may be reviewed by external academics.][
Full Fact has been sponsored to develop automated fact-checking tools by the ]Omidyar Network
Omidyar Network is a self-styled "philanthropic investment firm," composed of a foundation and an impact investment firm. Established in 2004 by eBay founder Pierre Omidyar and his wife Pam, Omidyar Network has committed over $1.5billion to n ...
and Open Society Foundations
Open Society Foundations (OSF), formerly the Open Society Institute, is a Grant (money), grantmaking network founded and chaired by business magnate George Soros. Open Society Foundations financially supports civil society groups around the wo ...
. ''Live'' is one such tool which will immediately check statements against a database of verified facts. The other tool, called ''Trends,'' will track and display the spread of false information.[
Full Fact offers three-month ]secondment
Secondment is the assignment of a member of one organisation to another organisation for a temporary period.
Job rotation
The employee typically retains their salary and other employment rights from their primary organization but they work close ...
s to statisticians working in the Government Statistical Service
The Government Statistical Service (GSS) is the community of all civil servants in the United Kingdom who work in the collection, production and communication of official statistics. It includes not only statisticians, but also economists, socia ...
. Secondees have performed activities such as fact-checking Question Time
A question time in a parliament occurs when members of the parliament ask questions of government ministers (including the prime minister), which they are obliged to answer. It usually occurs daily while parliament is sitting, though it can be ca ...
and providing guidance on presenting statistics. Full Fact has also partnered with media organisations including the BBC, ITV, and Sky News to provide information about political campaigns including the Scottish and UK-EU referendums and the general elections of 2015
File:2015 Events Collage new.png, From top left, clockwise: Civil service in remembrance of November 2015 Paris attacks; Germanwings Flight 9525 was purposely crashed into the French Alps; the rubble of residences in Kathmandu following the Apri ...
and 2017
File:2017 Events Collage V2.png, From top left, clockwise: The War Against ISIS at the Battle of Mosul (2016-2017); aftermath of the Manchester Arena bombing; The Solar eclipse of August 21, 2017 ("Great American Eclipse"); North Korea tests a ser ...
. It also provided evidence to the Leveson Inquiry and the BBC Trust
The BBC Trust was the governing body of the British Broadcasting Corporation (BBC) between 2007 and 2017. It was operationally independent of BBC management and external bodies, and its stated aim was to make decisions in the best interests of ...
's impartiality review.[
]
Focus
In 2016, Full Fact checked claims made during the United Kingdom European Union membership referendum
The United Kingdom European Union membership referendum, commonly referred to as the EU referendum or the Brexit referendum, took place on 23 June 2016 in the United Kingdom (UK) and Gibraltar to ask the electorate whether the country shoul ...
campaign.[ In 2017, Full Fact worked with a similar organisation named First Draft to carry out fact-checking during the ]UK general election
This is a list of United Kingdom general elections (elections for the UK House of Commons) since the first in 1802. The members of the 1801–1802 Parliament had been elected to the former Parliament of Great Britain and Parliament of Ireland, ...
.
On 11 January 2019, it was announced that Full Fact would be providing fact-checking
Fact-checking is the process of verifying factual information, in order to promote the veracity and correctness of reporting.
Fact-checking can be conducted before (''ante hoc'') or after (''post hoc'') the text is published or otherwise dissem ...
services to the Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
platform.
In January 2022, Full Fact signed a letter of fact checkers calling for YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
to stop algorithms from suggesting videos of creators deemed to be spreading misinformation
Misinformation is incorrect or misleading information. It differs from disinformation, which is ''deliberately'' deceptive. Rumors are information not attributed to any particular source, and so are unreliable and often unverified, but can turn ou ...
or disinformation
Disinformation is false information deliberately spread to deceive people. It is sometimes confused with misinformation, which is false information but is not deliberate.
The English word ''disinformation'' comes from the application of the L ...
as well as to display contextual information on videos deemed to be spreading such information.
In evidence submitted regarding the Online Safety Bill
The Online Safety Bill is a proposed Act of the Parliament of the United Kingdom intended to improve internet safety, published as a draft on 12 May 2021. Following the earlier 2019 Online Harms White Paper, the Bill gives the relevant Secretar ...
, Full Fact argued for widening the definition of harmful content to be suppressed to include content that is harmful to democracy and society, not just individuals. They argued that suppressed content should specified by legislation for increased democratic oversight, arguing that there was de facto censorship-by-proxy by the Government through government officials contacting companies.
See also
*Snopes
''Snopes'' , formerly known as the ''Urban Legends Reference Pages'', is a Fact checking, fact-checking website. It has been described as a "well-regarded reference for sorting out myths and rumors" on the Internet. The site has also been see ...
References
External links
*
{{Disinformation
Charities based in England
Fact-checking websites
Internet properties established in 2009