() is a nationwide chain of
confectionery stores
Confectionery is the art of making confections, which are food items that are rich in sugar and carbohydrates. Exact definitions are difficult. In general, however, confectionery is divided into two broad and somewhat overlapping categorie ...
and
restaurants in Japan. Its first shop was founded in 1910 in
Yokohama
is the second-largest city in Japan by population and the most populous municipality of Japan. It is the capital city and the most populous city in Kanagawa Prefecture, with a 2020 population of 3.8 million. It lies on Tokyo Bay, south of T ...
.
Fujiya is credited with introducing the Christmas cake to Japan.
In 2016, the company opened its first store outside Japan in
Taipei
Taipei (), officially Taipei City, is the capital and a special municipality of the Republic of China (Taiwan). Located in Northern Taiwan, Taipei City is an enclave of the municipality of New Taipei City that sits about southwest of the ...
,
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...
.
Mascot
Fujiya's
mascot
A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name. Mascots are also used as fi ...
is Peko-chan, a girl in pigtails licking her lips.
Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.
2007 ingredients scandal
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.
References
External links
*
Fujiya - Official website(Japanese)
Fujiya restaurants - official site(Japanese)
{{Coord missing, Tokyo
Retail companies based in Tokyo
Food and drink companies based in Tokyo
Japanese brands
Confectionery companies of Japan
Restaurants in Japan
Food and drink companies established in 1910
Retail companies established in 1910
Restaurants established in 1910
Companies listed on the Tokyo Stock Exchange