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Fruit2O, formerly manufactured by Kraft, is a lightly flavored, non-carbonated water beverage introduced in 1999. Fruit2o was introduced to compete not only with the
bottled water Bottled water is drinking water (e.g., well water, distilled water, mineral water, or spring water) packaged in plastic or glass water bottles. Bottled water may be carbonated or not. Sizes range from small single serving bottles to lar ...
market but also with the soft drink market.
Sunny Delight Beverages Sunny Delight Beverages Co. is the creator of SunnyD, formally known as Sunny Delight. It spun off from Procter & Gamble in 2004. The company is owned by Harvest Hill Beverage Company. History The original predecessor of Sunny Delight Beve ...
purchased the Veryfine Products line from Kraft in 2007.Kraft Foods to sell Fruit2O and Veryfine to Sunny Delight Beverages , Reuters
/ref>


Ingredients

Fruit2O was originally made by Veryfine Products of Littleton, Massachusetts, which used spring water, citric acid, natural flavors, sodium benzoate and potassium sorbate (to preserve freshness) and
Splenda Splenda is a global brand of sugar substitutes and reduced-calorie food products. While the company is known for its original formulation containing sucralose, it also manufactures items using natural sweeteners such as stevia, Siraitia grosveno ...
(sucralose) as its only sweetener. When Kraft purchased the company, it discontinued making the beverage with spring water, and added the artificial sweetener Ace-K (acesulfame potassium). Recently, Veryfine Products (Late 2008?) was spun off Kraft and Fruit2O returned to only using Sucralose for a sweetener. Acesulfame K is 180–200 times sweeter than sucrose (table sugar), as sweet as aspartame, about half as sweet as saccharin, and one-quarter the sweetness of sucralose. Like saccharin, it has a slightly bitter aftertaste, especially at high concentrations. Kraft Foods has patented the use of sodium ferulate to mask acesulfame's aftertaste. Alternatively, acesulfame K is often blended with aspartame or other sweeteners. These blends are reputed to give a more sugar-like taste where each sweetener masks the other's aftertaste, and to exhibit a synergistic effect wherein the blend is sweeter than its components. The current ingredients vary slightly with each flavor, but generally include purified water, less than 2% of natural flavor,
citric acid Citric acid is an organic compound with the chemical formula HOC(CO2H)(CH2CO2H)2. It is a colorless weak organic acid. It occurs naturally in citrus fruits. In biochemistry, it is an intermediate in the citric acid cycle, which occurs in ...
,
tartaric acid Tartaric acid is a white, crystalline organic acid that occurs naturally in many fruits, most notably in grapes, but also in bananas, tamarinds, and citrus. Its salt, potassium bitartrate, commonly known as cream of tartar, develops naturally ...
,
malic acid Malic acid is an organic compound with the molecular formula . It is a dicarboxylic acid that is made by all living organisms, contributes to the sour taste of fruits, and is used as a food additive. Malic acid has two stereoisomeric forms ( ...
, sucralose (Splenda), acesulfame potassium,
sodium benzoate Sodium benzoate is the sodium salt of benzoic acid, widely used as a food preservative (with an E number of E211) and a pickling agent. It appears as a white crystalline chemical with the formula C6H5COONa. Production Sodium benzoate is commo ...
, and
potassium sorbate Potassium sorbate is the potassium salt of sorbic acid, chemical formula CH3CH=CH−CH=CH−CO2K. It is a white salt that is very soluble in water (58.2% at 20 °C). It is primarily used as a food preservative (E number 202). Potassium so ...
. It contains no
calories The calorie is a unit of energy. For historical reasons, two main definitions of "calorie" are in wide use. The large calorie, food calorie, or kilogram calorie was originally defined as the amount of heat needed to raise the temperature of o ...
,
fat In nutrition, biology, and chemistry, fat usually means any ester of fatty acids, or a mixture of such compounds, most commonly those that occur in living beings or in food. The term often refers specifically to triglycerides (triple est ...
, or sugar. Fruit2o Plus 10 ingredients also include ascorbic acid (
vitamin C Vitamin C (also known as ascorbic acid and ascorbate) is a water-soluble vitamin found in citrus and other fruits and vegetables, also sold as a dietary supplement and as a topical 'serum' ingredient to treat melasma (dark pigment spots) ...
),
niacinamide Niacinamide or Nicotinamide (NAM) is a form of vitamin B3 found in food and used as a dietary supplement and medication. As a supplement, it is used by mouth to prevent and treat pellagra (niacin deficiency). While nicotinic acid (niacin) may b ...
, vitamin B6, vitamin B12, calcium pantothenate ( vitamin B5) and biotin (
B vitamins B vitamins are a class of water-soluble vitamins that play important roles in cell metabolism and synthesis of red blood cells. Though these vitamins share similar names (B1, B2, B3, etc.), they are chemically distinct compounds that often coexi ...
),
vitamin E acetate A vitamin is an organic molecule (or a set of molecules closely related chemically, i.e. vitamers) that is an essential micronutrient that an organism needs in small quantities for the proper functioning of its metabolism. Essential nutrie ...
,
zinc gluconate Zinc gluconate is the zinc salt of gluconic acid. It is an ionic compound consisting of two anions of gluconate for each zinc(II) cation. Zinc gluconate is a popular form for the delivery of zinc as a dietary supplement providing 14.35% eleme ...
,
magnesium sulfate Magnesium sulfate or magnesium sulphate (in English-speaking countries other than the US) is a chemical compound, a salt with the formula , consisting of magnesium cations (20.19% by mass) and sulfate anions . It is a white crystalline solid, ...
,
sodium selenite Sodium selenite is the inorganic compound with the formula Na2SeO3. This salt is a colourless solid. The pentahydrate Na2SeO3(H2O)5 is the most common water-soluble selenium compound. Synthesis and fundamental reactions Sodium selenite usually i ...
,
calcium disodium EDTA Ethylenediaminetetraacetic acid (EDTA) is an aminopolycarboxylic acid with the formula H2N(CH2CO2H)2sub>2. This white, water-soluble solid is widely used to bind to iron (Fe2+/Fe3+) and calcium ions (Ca2+), forming water-soluble complexes eve ...
.


Flavors


Original flavors

*Apple (discontinued) *Cherry *Cucumber Lemon *Grape *Lemon *Lime (discontinued) *Peach *Orange *Raspberry *Strawberry *Tropical Fruit *Watermelon


Fruit2o Plus 10 Vitamins and Minerals

*Natural Berry *Natural Apple *Watermelon Kiwi *Immunity: Berry Pomegranate *Hydration: Strawberry Tangerine *Relax: Tropical Fruit Blend *Energy: Raspberry *Energy: Blueberry


References


Further reading

* * * * {{cite web , last=Wong , first=Elaine , title=Fruit2O Seeks to Make a Splash , website=
AdWeek ''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has cover ...
, date=May 19, 2009 , url=http://www.adweek.com/news/advertising-branding/fruit2o-seeks-make-splash-99331 , access-date=June 3, 2015


External links


Fruit2o's Official SiteSunnyD Acquires Fruit2o Article
Soft drinks Bottled water brands