Frrole, Inc. is a

Palo Alto Palo Alto (; Spanish for "tall stick") is a charter city in the northwestern corner of Santa Clara County, California, United States, in the San Francisco Bay Area, named after a coastal redwood tree known as El Palo Alto. The city was estab ...

based social intelligence company founded in Jan 2014. It provides contextual topical and people insights to brands, media and technology companies by analyzing social data in real-time. In addition to its standard

API An application programming interface (API) is a way for two or more computer programs to communicate with each other. It is a type of software Interface (computing), interface, offering a service to other pieces of software. A document or standa ...

provision, Frrole also provides custom built command centers for its clients. The bulk of Frrole’s operations is carried out from its office in

Bangalore Bangalore (), officially Bengaluru (), is the capital and largest city of the Indian state of Karnataka. It has a population of more than and a metropolitan population of around , making it the third most populous city and fifth most ...

, India. Frrole spent 4 months at Microsoft Ventures Accelerator. as part of its 3rd batch in Bangalore, India, at the end of which it raised its seed round from a group of angel investors, led by Sharad Sharma, Manav Garg and Rajan Anandan. Frrole was among the "16 coolest startups in India" in 2014, an annual ranking published by '' Business Today.''

Product

Frrole’s Topical Intelligence product provides real-time contextual insights about topics and categories. It does this by analysing universal data sets like Facebook, Twitter and Instagram using standard and custom-built algorithms around Machine Learning and Natural Language Processing. In August 2015, Frrole launched its People Intelligence product, which analyses users behind social conversations and provides insights like their psychometric profile, purchase behavior, interests graph and brand affinity. Scout, the first dashboard product built using Frrole APIs, provides real-time and historical analysis of topics, individuals and a group of users.

Customers

Frrole works with media companies, brands and agencies. Its social TV tracker tool developed for

Maxus SAIC Maxus Automotive Co., Ltd. trading as Maxus and sometimes known by the pinyin transcription of its Chinese name, Datong (大通) is a Chinese vehicle brand. Currently, it is a commercial and passenger vehicle manufacturer being a wholly o ...

was awarded the best media research tool award under analytics/technology category. Frrole's APIs powered real-time interview of India’s prime minister

Narendra Modi Narendra Damodardas Modi (; born 17 September 1950) is an Indian politician serving as the 14th and current Prime Minister of India since 2014. Modi was the Chief Minister of Gujarat from 2001 to 2014 and is the Member of Parliament from ...

Times Now Times Now is an English news channel in India owned and operated by The Times Group. The channel launched on 23 January 2006 in partnership with Reuters. It is a pay television throughout India. Until 2016, it was India's most popular and the m ...

Newshour, India’s first on-air real-time Twitter debate show on

Headlines Today India Today (formerly Headlines Today) is a 24-hour English language television network based in Noida, Uttar Pradesh that carries news, current affairs and business programming in India. The channel is owned by TV Today Network Ltd, which is ...

, and India’s first real-time on-demand music show ‘Tweet Meri Beat’ on

Disney UTV The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

. Frrole has customers in US, Australia, Singapore and India.

Partnerships

Frrole signed partnership with Twitter for elevated data access in April 2014, gaining access to larger amount of data than is freely available. In August 2015, it signed a media solutions partnership with Facebook

Controversy

An article published by

TechCrunch TechCrunch is an American online newspaper focusing on high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately ...

in December 2013 hinted that Twitter is in acquisition talks with Frrole.Pankaj Mishra
"As Facebook Eyes Up Little Eye Labs, Twitter Is Also Looking At A Startup In India"
''

'', 02 December 2013. Frrole instantly denied the rumor, but it was carried out by many major publications already.

Product

Customers

Partnerships

Controversy

References

Further reading