Frooti is a mango-flavoured drink sold in

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

. It is made with natural flavours and mango-concentrate. It is the

flagship product A core product or flagship product is a company's primary promotion, service or product that can be purchased by a consumer. Core products may be integrated into end products, either by the company producing the core product or by other companies ...

and most successful drink product made by

Parle Agro Parle Agro Private Limited (stylised as Parlé Agro) is an Indian company that owns Frooti, Appy, LMN, Hippo and Bailley brands. History Parle Agro is an offshoot of Parle Products, which was founded in 1929 in British India. It was owned ...

. Frooti was launched in 1985 in

Tetra Pak Tetra Pak is a Swedish–Swiss multinational food packaging and processing company with head offices in Lund, Sweden, and Pully, Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice cream ...

packaging, and is now also sold in

PET A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence, ...

bottles and rectangular shaped packs. Frooti is exported to the United States, Canada, the United Kingdom, the

United Arab Emirates The United Arab Emirates (UAE; ar, اَلْإِمَارَات الْعَرَبِيَة الْمُتَحِدَة ), or simply the Emirates ( ar, الِْإمَارَات ), is a country in Western Asia (The Middle East). It is located at th ...

, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland.

History

Frooti was launched in a green rectangular

as a ready-to-serve mango drink. Frooti was not the first mango drink, but quickly won a large market share, with 25.6% of market share as of June 2020. The tagline "Mango Frooti, Fresh and Juicy", was created by the marketing duo of Arun Lahori and GM Menon, whose brief as the brand's communications agency was to "make mango Frooti synonymous with freshness and juiciness". Other slogans used by the brand have included: "Fresh and juicy got to be Frooti", and "Juice Up your Life". The drink has been advertised by

Allu Arjun Allu Arjun (born 8 April 1982) is an Indian actor who works in Telugu films. One of the highest paid actors in India, Arjun is also known for his extraordinary dancing skills. He is a recipient of several awards, including six Filmfare Award ...

Alia Bhatt Alia Bhatt (; born 15 March 1993) is a British actress of Indian descent who predominantly works in Hindi films. She has received several accolades including four Filmfare Awards. One of India's highest-paid actresses, she has appeared in ''F ...

, and

Shah Rukh Khan Shah Rukh Khan (; born 2 November 1965), also known by the initialism SRK, is an Indian actor, film producer, and television personality who works in Hindi films. Referred to in the media as the " Baadshah of Bollywood", "King of Bollywood" ...

. The brand spent 40% more on its

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

in 2013.

Ingredients

The drink contains mango pulp,

water Water (chemical formula ) is an inorganic, transparent, tasteless, odorless, and nearly colorless chemical substance, which is the main constituent of Earth's hydrosphere and the fluids of all known living organisms (in which it acts as a ...

sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or double ...

citric acid Citric acid is an organic compound with the chemical formula HOC(CO2H)(CH2CO2H)2. It is a colorless weak organic acid. It occurs naturally in citrus fruits. In biochemistry, it is an intermediate in the citric acid cycle, which occurs in t ...

ascorbic acid Vitamin C (also known as ascorbic acid and ascorbate) is a water-soluble vitamin found in citrus and other fruits and vegetables, also sold as a dietary supplement and as a topical 'serum' ingredient to treat melasma (dark pigment spots) an ...

salt Salt is a mineral composed primarily of sodium chloride (NaCl), a chemical compound belonging to the larger class of salts; salt in the form of a natural crystalline mineral is known as rock salt or halite. Salt is present in vast quantitie ...

, colouring and flavouring. Frooti contains 33.7 grams of sugar per 250 mL.

Packaging

Frooti is offered in size variants: , and and

. A consumer study indicated that consumers wanted a recap bottle, which did not previously exist in the mango drink segment. In response,

launched Frooti in a hygienic hot fill PET bottle. Frooti is now available in various sizes of PET bottles, including 200 mL, 250 mL, 500 mL, 600 mL, 1.2 L and 2 L.

References

{{Reflist Indian drink brands Juice brands