Froot Loops is a sweetened, fruit-flavored
breakfast cereal
Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies.
Although warm, cooked cereals li ...
made by
WK Kellogg Co for the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
,
Canadian
Canadians () are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of their being ''C ...
, and
Caribbean
The Caribbean ( , ; ; ; ) is a region in the middle of the Americas centered around the Caribbean Sea in the Atlantic Ocean, North Atlantic Ocean, mostly overlapping with the West Indies. Bordered by North America to the north, Central America ...
markets and
Kellanova for the rest of the world. The brand was solely owned by the original Kellogg Company before it spun off its North American cereal division as WK Kellogg Co in late 2023. The fruit-flavored
cereal
A cereal is a grass cultivated for its edible grain. Cereals are the world's largest crops, and are therefore staple foods. They include rice, wheat, rye, oats, barley, millet, and maize ( Corn). Edible grains from other plant families, ...
pieces are ring-shaped, with a variety of bright colors. Although appearing in different colors, every color has the same flavor.
History
Kellogg's introduced Froot Loops in 1963. Originally, there were only red, orange and yellow loops; green, blue and purple loops were added during the 1990s, with blue being introduced last in 1996.
The loops all share the same fruit-blend flavor. Different production methods are used in the UK, where the company misleadingly suggested that each individual loop color was a different flavor.
Mascot
Toucan Sam has been the mascot of Froot Loops since its first appearance. Toucan Sam is a blue
anthropomorphic toucan
Toucans (, ) are Neotropical birds in the family Ramphastidae. They are most closely related to the Semnornis, Toucan barbets. They are brightly marked and have large, often colorful Beak, bills. The family includes five genus, genera and over ...
; the colors of his bill correspond to the three original Froot Loop colors. He is portrayed as having an uncanny ability to smell Froot Loops from great distances and locates a concealed bowl of the cereal while intoning "Follow my nose! It always knows! The flavor of fruit!" or "Follow my nose! For the fruity taste that shows!"
Toucan Sam was first voiced by voice actor
Mel Blanc, with an American accent, and later by
Maurice LaMarche
Maurice LaMarche (born March 30, 1958) is a Canadian voice actor. Across a career spanning more than four decades he has voiced Chief Quimby on Inspector Gadget, Egon Spengler on ''The Real Ghostbusters'', The Brain on ''Animaniacs'' and its spi ...
, with a British accent.
Varieties
Kellogg's made several varieties of snack foods, including snack bags called Snack Ums. Snack Ums were similar to the cereal but larger. Their slogan was "Super-sized bites with deliciously intense natural fruit flavors" and "Flavor Bursting!" Froot Loops-branding by Kellogg's was also used with the Froot Loops cereal bar, and in 2021 Froot Loops Pop-Tarts.
In 2017, a special Unicorn Froot Loops limited edition was released in the United Kingdom.
See also
*
Fruit Loops (disambiguation)
References
External links
*
Kellogg's corporate Froot Loops site includes package information and
nutrition facts.
{{Kellogg's
Kellogg's cereals
Products introduced in 1963