"Froot" is a song by Welsh singer

Marina Diamandis Marina Lambrini Diamandis (; el, Μαρίνα-Λαμπρινή Διαμάντη; born 10 October 1985), known mononymously as Marina (often stylised in all caps), and previously by the stage name Marina and the Diamonds, is a Welsh singer and ...

, at the time known professionally as Marina and the Diamonds. It was released for streaming on 10 October 2014, to coincide with the singer's birthday, and later received a full digital release as the

lead single A lead single (also known as a debut single) is the first single to be released from a studio album by an artist or a band, usually before the album itself is released and also occasionally on the same day of the album's release date. Release s ...

of her third studio album, ''

Froot ''Froot'' (stylised in all caps) is the third studio album by Welsh singer Marina Diamandis and her last under the stage name Marina and the Diamonds. It was originally scheduled to be released on 3 April 2015 by Neon Gold Records and Atlantic ...

''. Diamandis premiered the single on

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Background and release

In March 2014, she posted the song line "I've been saving all my summers for you." She uploaded a snippet of her then-unreleased track "Froot" through her

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account in September 2014, and released its lyric through the same profile the following month. On 10 October, to coincide with Diamandis' 29th birthday, the song itself was premiered as the

from the newly-titled parent album ''

'' (2015).

Composition

"Froot" is an upbeat, '80s-inspired pop,

electropop Electropop is a hybrid music genre combining elements of electronic and pop genres. Writer Hollin Jones has described it as a variant of synth-pop with heavy emphasis on its electronic sound. The genre was developed in the 1980s and saw a re ...

disco Disco is a genre of dance music and a subculture that emerged in the 1970s from the United States' urban nightlife scene. Its sound is typified by four-on-the-floor beats, syncopated basslines, string sections, brass and horns, electric pia ...

and

dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoir ...

song composed in the key of

G minor G minor is a minor scale based on G, consisting of the pitches G, A, B, C, D, E, and F. Its key signature has two flats. Its relative major is B-flat major and its parallel major is G major. According to Paolo Pietropaolo, it is the cont ...

with a tempo of 120

beats per minute Beat, beats or beating may refer to: Common uses * Patrol, or beat, a group of personnel assigned to monitor a specific area ** Beat (police), the territory that a police officer patrols ** Gay beat, an area frequented by gay men * Battery ( ...

and Diamandis' vocals spanning notes between F₃ and D₅.

Music video

Diamandis released an audio video for "Froot" through her channel on YouTube on 10 October 2014. The video, which reached one million views in a few days, features animated depictions of fruit and celestial bodies slowly rotating through a celestial background with the title of the track appearing occasionally in multicolor. The video was animated by artist Bill Richards, with the same animations used for an audio video for second promotional single "Happy". On 4 November 2014, Diamandis hinted via Twitter that she would release the music video a week later. She also tweeted a behind the scenes promo image. A music video for "Froot" was filmed in

Eltham Palace Eltham Palace is a large house at Eltham ( ) in southeast London, England, within the Royal Borough of Greenwich. The house consists of the medieval great hall of a former royal residence, to which an Art Deco extension was added in the 1930s. ...

at the end of October 2014, with Chino Moya as the director; it was released through Diamandis' YouTube channel on 11 November 2014, featuring a shortened radio edit of the song.

Critical and commercial reception

The song received positive reviews from most reviewers. Hayden Manders from

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commented that the track combined the "tongue-in-cheek wordplay" from Diamandis' debut studio album '' The Family Jewels'' (2010) and the "decidedly danceable production" from her follow-up project ''

Electra Heart ''Electra Heart'' is the second studio album by Welsh singer Marina Diamandis, released under the stage name Marina and the Diamonds. It was released on 27 April 2012 by 679 Artists and Atlantic Records. Diamandis collaborated with producers i ...

'' (2012) in a fashion that would help her "break free of

cult status A cult following refers to a group of fans who are highly dedicated to some person, idea, object, movement, or work, often an artist, in particular a performing artist, or an artwork in some medium. The lattermost is often called a cult classic. ...

". Lucas Villa of '' AXS'' also wrote that the song was a return to the "quirkier pop" of her debut album. He further described it as an "'80s video game-inspired electro-pop track" that was a "fruitful return" for Diamandis. David Deady of MusicScene.ie stated that Marina "never fails to paint a perfect picture for her audience" and this track will leave fans "salivating for more." Ryan Reed of ''

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'', however, gave "Froot" only 2.5 out of 5 stars. He called the song a "pop banger", and praised its production for sounding "sonically fresh"; however, he panned the lyrics, calling them "stale."

References

{{authority control 2014 singles 2014 songs Atlantic Records singles Electropop songs Disco songs Dance music songs Marina Diamandis songs Songs written by Marina Diamandis