''From the Heart'' is a campaign initiative set up in 2013 by

ITV ITV or iTV may refer to: ITV *Independent Television (ITV), a British television network, consisting of: ** ITV (TV network), a free-to-air national commercial television network covering the United Kingdom, the Isle of Man, and the Channel Islan ...

to raise awareness for organ donations. The campaign took place between 11 and 15 February 2013. ITV shows including '' Daybreak'', '' This Morning'' and ''

ITV News ITV News is the branding of news programmes on the British television network ITV. ITV has a long tradition of television news. Independent Television News (ITN) was founded to provide news bulletins for the network in 1955, and has since conti ...

''. On 24 July 2014, ITV confirmed that the telethon had been axed and would not be produced again.ITV's From the Heart join the organ register today , Calendar - ITV News
/ref>

2013 campaign

''Tonight'' special

On Wednesday 13 February, an evening of awareness took place on

. From 8pm, an hour-long episode of ''

Tonight Tonight may refer to: Television * ''Tonight'' (1957 TV programme), a 1957–1965 British current events television programme hosted by Cliff Michelmore that was broadcast on BBC * ''Tonight'' (1975 TV programme), a 1975–1979 British current ...

'', presented by

Jonathan Maitland Jonathan Maitland is a British playwright and broadcaster. Early life He was educated at Epsom College and graduated from King's College London with a degree in law. Journalism Maitland started his career as a reporter on The ''Sutton Guar ...

aired, highlighting the need for organ donations.

Entertainment special

At 9pm, an hour-long entertainment special entitled ''From the Heart'', presented by Dermot O'Leary aired, starring the likes of

Rowan Atkinson Rowan Sebastian Atkinson (born 6 January 1955) is an English actor, comedian and writer. He played the title roles on the sitcoms '' Blackadder'' (1983–1989) and ''Mr. Bean'' (1990–1995), and the film series ''Johnny English'' (2003–201 ...

, Hugh Laurie, Pixie Lott,

Alexandra Burke Alexandra Imelda Cecelia Ewen Burke (born 25 August 1988) is a British singer, songwriter and actress. She won the fifth series of the British television series ''The X Factor'' in 2008, and has been signed to Epic Records, RCA Records and Syc ...

and McFly.

References

{{reflist 2013 British television series debuts 2013 British television series endings British telethons Health charities in the United Kingdom ITV (TV network) original programming Television series by ITV Studios Television articles with incorrect naming style