"Frodo Lives!" was a popular

counterculture A counterculture is a culture whose values and norms of behavior differ substantially from those of mainstream society, sometimes diametrically opposed to mainstream cultural mores.Eric Donald Hirsch. ''The Dictionary of Cultural Literacy''. Hou ...

slogan in the 1960s and 1970s, referring to the character

Frodo Baggins Frodo Baggins is a fictional character in J. R. R. Tolkien's writings, and one of the protagonists in ''The Lord of the Rings''. Frodo is a hobbit of the Shire who inherits the One Ring from his cousin Bilbo Baggins, described familiarly as "u ...

from

J. R. R. Tolkien John Ronald Reuel Tolkien (, ; 3 January 1892 – 2 September 1973) was an English writer and philology, philologist. He was the author of the high fantasy works ''The Hobbit'' and ''The Lord of the Rings''. From 1925 to 1945, Tolkien was ...

's fantasy novel ''

The Lord of the Rings ''The Lord of the Rings'' is an epic high-fantasy novel by English author and scholar J. R. R. Tolkien. Set in Middle-earth, intended to be Earth at some time in the distant past, the story began as a sequel to Tolkien's 1937 children's boo ...

'', commonly associated with the

hippie movement The hippie subculture began its development as a youth movement in the United States during the early 1960s and then developed around the world. Its origins may be traced to European social movements in the 19th and early 20th century such as B ...

. The phrase was used frequently in

graffiti Graffiti (plural; singular ''graffiti'' or ''graffito'', the latter rarely used except in archeology) is art that is written, painted or drawn on a wall or other surface, usually without permission and within public view. Graffiti ranges from s ...

, buttons, bumper-stickers, T-shirts, and other materials. It was the title of a 1967 single released under the band name "The Magic Ring" by

Smash Records Smash Records was an American record label founded in 1961 as a subsidiary of Mercury Records by Mercury executive Shelby Singleton and run by Singleton with Charlie Fach. Fach took over after Singleton left Mercury in 1966. Its recording artist ...

. It was later displayed during the activation of a computer virus in the early 1990s, in large letters with a moving border. The term first became popular following release of the

Ballantine Books Ballantine Books is a major book publisher located in the United States, founded in 1952 by Ian Ballantine with his wife, Betty Ballantine. It was acquired by Random House in 1973, which in turn was acquired by Bertelsmann in 1998 and remains ...

paperback edition of the books in 1965, exposing them to a larger number of readers. While no longer as pervasive as it once was, the term continues to appear in newspaper articles and popular culture related to Tolkien's stories, and was used in merchandising items for the early-2000s

New Line Cinema New Line Cinema is an American film production studio owned by Warner Bros. Discovery and is a film label of Warner Bros. It was founded in 1967 by Robert Shaye as an independent film distribution company; later becoming a film studio after acq ...

''The Lord of the Rings'' film trilogy.

References

{{The Lord of the Rings English phrases Hippie movement Tolkien fandom Slogans 1960s fads and trends 1960s neologisms