Frijj (stylised as FRijj) is a brand of

milkshake A milkshake (sometimes simply called a shake) is a sweet beverage made by blending milk, ice cream, and flavorings or sweeteners such as butterscotch, caramel sauce, chocolate syrup, fruit syrup, or whole fruit into a thick, sweet, cold mixture ...

sold mainly in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

. Today it is produced by Müller. It was first launched in 1993 by

Dairy Crest Saputo Dairy UK Limited is a holding company for Dairy Crest Limited, a British dairy products company. It was created in 2019 when the Canadian company Saputo Inc bought Dairy Crest. Dairy Crest itself was created in 1981 as a spin-off of the Mi ...

. Frijj is sold in five permanent flavours:

strawberry The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown hybrid species of the genus '' Fragaria'', collectively known as the strawberries, which are cultivated worldwide for their fruit. The fruit is widely ap ...

chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...

banana A banana is an elongated, edible fruit – botanically a berry – produced by several kinds of large herbaceous flowering plants in the genus ''Musa''. In some countries, bananas used for cooking may be called "plantains", distinguis ...

, fudge brownie and

cookie dough Cookie dough is an un-cooked blend of cookie ingredients. Cookie dough is normally intended to be baked into individual cookies before eating, however edible cookie dough is made to be eaten as is, and usually is made without eggs to make it safer ...

. There have also been numerous limited edition flavours. Since July 2003, some have featured characters from ''

The Simpsons ''The Simpsons'' is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical depiction of American life, epitomized by the Simpson family, which consists of Homer, Marge, Bart, Lisa, ...

'', in marketing campaigns. Other limited edition flavours include

custard Custard is a variety of culinary preparations based on sweetened milk, cheese, or cream cooked with egg or egg yolk to thicken it, and sometimes also flour, corn starch, or gelatin. Depending on the recipe, custard may vary in consistency fro ...

caramel Caramel ( or ) is an orange-brown confectionery product made by heating a range of sugars. It can be used as a flavoring in puddings and desserts, as a filling in bonbons, or as a topping for ice cream and custard. The process of caramelizatio ...

raspberry The raspberry is the edible fruit of a multitude of plant species in the genus ''Rubus'' of the rose family, most of which are in the subgenus '' Idaeobatus''. The name also applies to these plants themselves. Raspberries are perennial with w ...

doughnut A doughnut or donut () is a type of food made from leavened fried dough. It is popular in many countries and is prepared in various forms as a sweet snack that can be homemade or purchased in bakeries, supermarkets, food stalls, and franc ...

Jaffa Cake Jaffa Cakes are a cake introduced by McVitie's, McVitie and Price in the UK in 1927 and named after Jaffa oranges. The most common form of Jaffa cakes are circular, in diameter and have three layers: a Genoise, Genoise sponge base, a layer of ...

banoffee pie Banoffee pie is a British dessert pie made from bananas, whipped cream and a thick caramel sauce (made from boiled condensed milk, or dulce de leche), combined either on a buttery biscuit base or one made from crumbled biscuits and butter. Some ...

vanilla Vanilla is a spice derived from orchids of the genus ''Vanilla (genus), Vanilla'', primarily obtained from pods of the Mexican species, flat-leaved vanilla (''Vanilla planifolia, V. planifolia''). Pollination is required to make the p ...

white chocolate White chocolate is a confectionery typically made of sugar, milk, and cocoa butter. It is pale ivory colored, and lacks many of the compounds found in milk and dark chocolates. It is solid at room temperature because the melting point of cocoa ...

, chocolate

mint MiNT is Now TOS (MiNT) is a free software alternative operating system kernel for the Atari ST system and its successors. It is a multi-tasking alternative to TOS and MagiC. Together with the free system components fVDI device drivers, XaAES g ...

cookies and cream Cookies and cream (or cookies 'n cream) is a variety of ice cream, milkshake and other desserts that includes chocolate sandwich cookies, with the most popular version containing hand or pre-crumbled cookies from Nabisco's Oreo brand under a lice ...

and

irish coffee Irish coffee ( ga, caife Gaelach) is a caffeinated alcoholic drink consisting of Irish whiskey, hot coffee and sugar, which has been stirred and topped with cream (sometimes cream liqueur). The coffee is drunk through the cream. Origin Different ...

. A thicker version of Frijj was launched in 1998 called 'Frijj Extreme', available in two flavours – white chocolate and milk chocolate. As of , Frijj had a 50% market share, the largest in the fresh flavoured milk market. Since 27 December 2015, Frijj has been produced by

Müller Milk & Ingredients Müller Milk & Ingredients, formerly Robert Wiseman Dairies and later Müller Wiseman Dairies, is the largest milk supplier and distributor in Great Britain. It is part of the Müller UK & Ireland Group, owned by the German Müller (company), M� ...

following the sale by

of their milk business to Müller.

Sizes

Frijj is sold in 400ml and 900ml bottle sizes. 400ml bottles are in all flavours but 900ml bottles are only in strawberry and brownie flavour at the moment.

Flavours

Sponsorship and campaigns

Frijj is well known for its high profile

sponsorship Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is k ...

campaigns, the most famous of which was the association with television show '' Big Brother'', the sponsorship lasted for one series during 2003. Around the same time, Frijj was the main sponsor of ill fated dating show '' Elimidate'' hosted by ex

Atomic Kitten Atomic Kitten is an English girl group formed in Liverpool in 1998, whose current members are Liz McClarnon, Jenny Frost and Natasha Hamilton. The group was founded by Orchestral Manoeuvres in the Dark (OMD) members Andy McCluskey and Stuart K ...

singer

Kerry Katona Kerry Jayne Elizabeth Katona (born 6 September 1980) is a British media personality and singer. She was a member of girl group Atomic Kitten from 1998 until her first departure in 2001 and again from 2012 until her second departure in 2017. ...

; the sponsorship of the show ceased at the end of its run in 2003. In 1993, Frijj was advertised on television, with a series of

stop-motion animation Stop motion is an animated filmmaking technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appear to exhibit independent motion or change when the series of frames i ...

adverts made by ''3 Peach Animation'', which featured some bizarre cows. July 2008 marked the introduction of a new advertising campaign for Frijj, the first since 2005. This included a series of five viral videos produced by the advertising agency

Grey London Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, Asia ...

, which parodied 1950s horror film ''

The Blob ''The Blob'' is a 1958 American science fiction horror film directed by Irvin Yeaworth, and written by Kay Linaker and Theodore Simonson. It stars Steve McQueen (in his first feature film leading role) and Aneta Corsaut and co-stars Earl Rowe a ...

''. Further to this, a number of adverts ran on the sides of buses and a limited edition bottle design was produced. In August 2009, it was revealed that Frijj were going to be the new sponsors of ''

Soccer AM ''Soccer AM'' is a British football-based comedy/talk show, produced by Sky Sports. First broadcast in 1995, the programme currently airs on Sky Showcase, Sky Sports Premier League and Sky Sports Football at 10.30am on Saturdays during the fo ...

'', a weekly

football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...

based programme produced by

British Sky Broadcasting Sky UK Limited is a British broadcaster and telecommunications company that provides television and broadband Internet services, fixed line and mobile telephone services to consumers and businesses in the United Kingdom. It is a subsidiary of ...

, after signing a £2 million sponsorship deal. Frijj also sponsor Morden & District Sunday Football League team Epsom Downs FC. The 2011 "circus" flavours each had their own animal mascot appearing on the packaging; Magnus Monkee (monkey), Pablo Pooch (dog), Hugo Meeow (tiger), The Great Lazaro (rabbit) and Captain Roary (lion), animals commonly found in traditional circuses, to fit in with that range's theme.

Thorpe Park offer

For a short period in 2012, Frijj sold their milkshakes at normal prices in supermarkets, but with an offer to win prizes, and to use the bottle as a free ticket to

Thorpe Park Thorpe Park Resort, commonly known as Thorpe Park, is an amusement park located in the village of Thorpe between the towns of Chertsey and Staines-upon-Thames in Surrey, England, southwest of Central London. It is operated by Merlin Entertai ...

. Those who bought the products in this time could enter a code on the bottle on the official Frijj website. The offer ended in the end of September 2012.

Criticism

Liverpool City Council Liverpool City Council is the governing body for the city of Liverpool in Merseyside, England. It consists of 90 councillors, three for each of the city's 30 wards. The council is currently controlled by the Labour Party and is led by Mayor ...

started a campaign against sugary drinks in May 2016. The campaign entitled “Is your child’s sweet tooth harming their health?”, names

Lucozade Lucozade is a British brand of soft drink manufactured and marketed by the Japanese company Suntory. Created as "Glucozade" in the UK in 1927 by a Newcastle-upon-Tyne, Newcastle pharmacist, William Walker Hunter (trading as W. Owen & Son), it ...

as the worst offender, with 62 grams of sugar in a 500ml bottle, followed by

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

. Frijj chocolate milkshake was the third most sugary drink identified with 50.8 grams in a 471ml bottle. Posters will be displayed in doctors' surgeries and hospitals.

References

External links

Official Website
{{DEFAULTSORT:Fruji Flavored milk